Note: Lofty is rolling out in stages. Depending on the version your account is on, some features or screens described in this article may look different or may not yet be available to you.
Introduction
Connecting your MLS is one of the first and most important steps when building your Lofty IDX website. Without an MLS connection, listings cannot display on your site. This article walks through the full connection process from start to finish.
Full SEO websites only. You must have a Full SEO website to connect your own MLS. Agent Websites and Vanity Domain sites inherit listing data from their parent site and do not require a separate MLS application.
Step 1: Access the MLS Setup
- From the Lofty top nav, click Content, then select Website.
- In the Site List, click the Full SEO site you want to connect the MLS to.
- Navigate to the Listings tab.
- Click + Add New MLS.
Step 2: Select Your MLS
Use the search bar to find your MLS by name.
Can't find your MLS? If your MLS doesn't appear in the list, click the link at the bottom of the dropdown to provide additional information. The Lofty MLS Support Team will use this to contact the MLS and work toward becoming a vendor.
Step 3: Enter Your MLS Membership Information
Once you've selected your MLS, verify your membership using one of these methods:
By agent information: - MLS subscriber name - Email address - Agent ID
By listing: - An active MLS listing that belongs to you - MLS number or property address (if available)
Searching by listing pulls your agent information from that listing automatically.
Step 4: Provide Required Details
Complete the following information to ensure a smooth application:
- Agent information — your personal details
- Broker information — your broker's details (required; your broker must also sign the application)
- Office information — your brokerage office details
Important notes: - Use the best email address to reach you — this is where Lofty will send updates and requests. - Enter your phone number without hyphens (example: 8569566574, not 856-956-6574). - Broker information ≠ Brokerage office information — both are required and entered separately.
Some fields may be pre-filled from your MLS data.
Step 5: Submit the Application
After clicking Submit, one of three outcomes will occur:
Application Received — Your application is submitted and under review. No action needed from you right now.
Action Required — You may need to: - Download and sign PDF documents - Follow instructions sent to your email - Initiate the application directly with your MLS board - Forward feedback or confirmation to the Lofty MLS Support Team
E-Signature Required — An agreement will be emailed to you. Sign it via e-signature or PDF and return it as instructed.
Check your email promptly after submitting — any required actions will be sent there.
Step 6: Add Another MLS (Optional)
If you need to connect additional MLSs to the same site:
- Click + Add New MLS in the top-right corner of the Listings tab.
- Repeat Steps 2–5 for each additional MLS.
You can connect multiple MLSs to a single Full SEO website. See [MLS FAQs] for details on how duplicates are handled.
Step 7: Check Your Application Status
Monitor your MLS application status in the CMS under Listings.
Applications can be sorted and filtered by: All, Awaiting Signature, MLS Processing, Lofty Processing, Incomplete Application, and Active — as well as by Agent, MLS, and application start time.
Understanding the Four Application Process Types
Lofty manages four different MLS application processes. The type assigned to your application depends on your specific MLS board. You will be guided through whichever process applies — check the individual articles for details on what to expect:
- [MLS Application — Agreement Process] — Both you and your broker sign an agreement
- [MLS Application — Instruction Process] — You follow specific instructions provided by the MLS
- [MLS Application — Online Process] — Lofty submits the application on your behalf via a third-party platform
- [MLS Application — Vendor Process] — Lofty automatically verifies your membership with MLS records
Important Reminders
- Watch for emails from the Lofty MLS Support Team and your MLS board — respond as quickly as possible.
- MLS approvals take time, especially during the board's review phase.
- After MLS approval, data integration typically completes within 1 business day (up to 10 for new MLSs).
Questions?
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.

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