Purpose of Market Reports

Market Reports are a powerful tool within Lofty to keep leads informed and engaged with relevant real estate activity in their desired areas. By setting up Market Reports, agents can provide value, establish trust, and nurture leads by offering timely, data-driven insights. This positions the agent as a market expert, increasing the likelihood of converting leads into clients.

Key Benefits of Market Reports:

1. Stay Top of Mind: Regular updates ensure your name stays in front of your leads consistently.
2. Provide Value: Offering insights into local market trends showcases your expertise and keeps leads informed.
3. Foster Engagement: Leads are more likely to interact with you when they see useful, relevant information.
4. Increase Conversion Rates: Well-informed leads are more likely to take action, such as scheduling a consultation or viewing a property.

How to Set Up Market Reports in Lofty

Step 1: Access the Lead’s Profile

1. Log in to your Lofty account.
2. Navigate to your Contacts section.
3. Search for and select the desired lead’s profile.

Step 2: Open Engagement Settings

1. Within the lead’s profile, click on the Engagement tab.
2. Locate and select Market Reports from the dropdown menu.

Step 3: Customize the Market Report

1. Select the Area: Choose the zip code(s) or region your lead is interested in. You can search by city, neighborhood, or specific postal codes.
2. Set the Frequency: Determine how often the Market Report should be sent (e.g., weekly, bi-weekly, or monthly).

Step 4: Activate the Market Report

1. Review all the details to ensure accuracy.
2. Click Save to confirm the setup.

Tips for Maximizing Market Reports

1. Leverage Personalization: Always include a personalized note to make the communication feel tailored and genuine.
2. Monitor Engagement: Check how often your leads are opening or interacting with the Market Reports. Follow up with those showing high engagement.
3. Segment Your Database: Use filters to group leads by area of interest and send hyper-targeted reports.
4. Be Proactive: When a lead engages with a Market Report, use it as an opportunity to reach out with additional insights or a consultation offer.
5. Stay Consistent: Regular updates build trust and keep your leads connected to the market—and to you.

By effectively utilizing Market Reports, Lofty agents can deliver exceptional value, strengthen relationships, and convert more leads into clients. Start setting up Market Reports today to showcase your expertise and help your leads stay informed about the real estate market!

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.