Why Realtors Should Send Newsletters

Sending newsletters to your contacts is an excellent way to stay top-of-mind and build long-term relationships. Here are the top reasons why realtors should consistently send newsletters:

1. Stay Connected with Past Clients – Keep your name in front of past buyers and sellers, increasing the likelihood of referrals and repeat business.
2. Demonstrate Market Expertise – Provide valuable insights into the local real estate market, positioning yourself as a go-to expert.
3. Promote Local Events & Businesses – Strengthen your community presence by sharing local happenings, restaurants, and businesses.
4. Generate Leads & Engagement – Keep potential buyers and sellers engaged with relevant content, prompting them to reach out when ready.
5. Showcase Recent Transactions – Highlight homes you've helped buy or sell to build credibility and social proof.

Creating a Newsletter with Lofty

Lofty offers multiple ways to create and send engaging newsletters:

1. Using the Design Center

• Access the Advanced Editor in the Design Center to create visually appealing newsletter templates.
• Customize layouts, images, and branding to maintain consistency across your communications.
• Once finalized, send the newsletter directly to your contact list within Lofty.

2. Using the Source Code Editor

• Import templates from external sources like Mailchimp or Constant Contact using the Source Code Editor.
• Modify the HTML as needed to personalize the newsletter for your audience.
• Save templates for future use to maintain branding and streamline the process.

Best Practices for High-Engagement Newsletters

To maximize engagement and effectiveness, consider these best practices:

• Segment Your Audience – Tailor newsletters based on client types (buyers, sellers, investors, past clients, etc.).
• Include Local Content – Share upcoming events, new eateries, or neighborhood news to add value beyond real estate.
• Use Engaging Subject Lines – Capture attention with compelling and curiosity-driven subject lines.
• Keep It Visual – Use high-quality images and a clean design to make your newsletter visually appealing.
• Call to Action (CTA) – Encourage readers to take action, such as visiting your website, scheduling a consultation, or following you on social media.

Example of an Engaging Newsletter

A well-performing newsletter could include:

• A section highlighting clients you've helped buy/sell in the past.
• Market updates, such as changes in interest rates or new listings.
• A spotlight on local businesses, restaurants, or community events.
• A personal touch, such as a brief update on your latest activities or industry insights.

By consistently sending newsletters through Lofty, realtors can nurture relationships, establish authority, and ultimately drive more business.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.