Congratulations on your successful sale! Now that you've closed the deal, it's time to leverage Lofty CRM’s powerful tools to showcase your achievement and maintain visibility in your market. By running a well-coordinated "Just Sold" campaign, you can build your reputation, engage past clients, and attract potential buyers for future listings.

This playbook outlines the steps you need to follow to use Lofty CRM's features to promote your recent sale effectively.

1. Just Sold Landing Page

Similar to your listing page, Lofty CRM automatically generates a landing page for your "Just Sold" property. This page provides social proof of your success and serves as a valuable marketing tool for generating future business.

Steps:

• Access Your Just Sold Landing Page:

  Once your property is marked as sold in Lofty CRM, a "Just Sold" if your MLS syndicates SOLD data you will have a unique link to your listing that shows it sold and the date it closed.

• Share the Landing Page:

  Use the landing page URL to highlight your successful sale in email, social media, and digital ads. The page typically includes:

  • Photos of the property
  • A message about the successful sale
  • The closing price (if desired)
  • Your contact information for future listings

2. Lofty Blast: Run a Just Sold Ad

Lofty CRM's Lofty Blast is an excellent tool for running targeted ads about your recent sale. It helps you engage your current network and reach new potential clients.

Steps:

2.1. Create Your Just Sold Ad:

• Go to the Marketing tab in Lofty CRM and select Lofty Blast.
• Choose the "Just Sold" option and customize your ad with the following details:
  • Property Address
  • Sale Price (if you wish to share this information)
  • Property Highlights (e.g., number of bedrooms, features, and key selling points)
  • A call-to-action like: “Thinking of selling? Call me today!”

2.2. Target Your Audience:

• Use Lofty CRM’s segmentation tools to target specific buyer or seller groups, such as people who have previously shown interest in the area, or potential sellers who may be looking to list their properties.

2.3. Launch Your Campaign:

• Once you’ve customized your ad, schedule or launch your campaign. Lofty Blast allows you to monitor how well your ad performs, so you can tweak and optimize future campaigns.

3. Social Studio: Share Your Just Sold Property Across Social Media

Social media is a powerful tool for building your brand and engaging your community. Lofty CRM's Social Studio makes it easy to share your success with your audience.

Steps:

3.1. Manual Social Media Sharing:

• After your "Just Sold" landing page is set up, manually share it on your social media platforms. Here are some example captions to use:
  • “Another one SOLD! [Property Address] closed today! If you're thinking of selling, let’s chat!”
  • “Excited to announce this beautiful home has sold! Congrats to the new owners at [Property Address].”
  • “We did it again! [Property Address] is officially SOLD. Interested in selling? Reach out!”

3.2. Use Lofty Social Studio to Automate Posts:

• Navigate to Marketing → Social Studio → Create Post.
• Select the "Just Sold" option, choose the property, and customize the post with your messaging.
• Choose your social media channels (Facebook, Instagram, LinkedIn) and schedule the post to go live at optimal times.

3.3. Social Auto-Post:

If you’d like to automate the process further, enable social auto-posting in Lofty CRM so that new listings and sales are automatically shared to your social media accounts.

4. Send Just Sold Postcards: Market Locally with Print Center

Using postcards to announce your recent sale is a fantastic way to create local buzz and maintain a strong presence in the community. Lofty CRM's Print Center allows you to send high-quality postcards to potential sellers and buyers.

Steps:

4.1. Design Your Just Sold Postcard:

• Go to Marketing → Design Center and select a "Just Sold" postcard template.
• Add property photos, the sale price (optional), and a short message that highlights the successful sale.

4.2. Customize Your Postcard:

• Include relevant details such as:
  • “Just Sold! [Property Address] at [Sale Price]. Thinking of selling? Let’s talk!”
  • Encourage recipients to contact you if they’re interested in selling their home or buying in the area.

4.3. Print and Distribute:

• Once your design is ready, you can easily order the postcards through Lofty CRM and have them printed and mailed to nearby homeowners.
• Tip: Target homes in the same neighborhood or similar communities to generate the best local interest.

Bonus Tips for Maximizing Exposure:

• Send a Thank-You Email to Your Clients:

  After closing the deal, send a personalized thank-you email to the buyers and sellers, expressing appreciation for their trust in your services. You can also encourage them to refer friends or family who might need your help in the future.

• Leverage Your Database:

  Use Lofty CRM to send a “Just Sold” email blast to your entire database. Highlight your recent sale, and remind them of the services you offer for both buying and selling.

• Track Your Success:

  Utilize Lofty CRM’s reporting tools to monitor the effectiveness of your "Just Sold" campaign. Track how many leads and new clients you’re generating, and adjust your strategy as necessary.

By following these steps, you can turn your recent success into a powerful marketing tool to attract new clients and build your real estate business. With Lofty CRM’s suite of tools, you can ensure your "Just Sold" campaigns are effective, efficient, and impactful.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.