Congratulations on your new listing! The key to a successful sale starts with how you market the property, and using Lofty CRM's powerful tools to their fullest potential can ensure your listing gets the attention it deserves. This playbook outlines a comprehensive, step-by-step strategy for leveraging Lofty’s features to promote your newly listed property effectively.

By following these steps, you will increase your chances of generating more showings, attracting the right buyers, and closing deals faster.

1. Create a Listing Landing Page

Lofty automatically generates a landing page for every new listing, and this page is an invaluable tool for driving traffic and providing potential buyers with the information they need. Here's how to use it:

Steps:

• Access Your Listing Landing Page:

  When you add a new listing to Lofty CRM, the platform will automatically create a customized landing page for it. This page is your go-to link to share across all marketing channels.

• Share the Landing Page:

  Use this landing page URL to promote the listing through email, social media, and digital ads. This page typically includes:

  • Property photos and virtual tours
  • Detailed listing description
  • Contact information for scheduling showings
  • A clear call-to-action (e.g., "Schedule a Showing", "Learn More").

2. Segment Buyer Lists

Targeted marketing is key to a successful listing campaign. Lofty CRM makes it easy to filter your existing database to find contacts who are most likely to be interested in your new listing.

Steps:

2.1. Segment Your Contact Database:

• Navigate to the Contacts tab in Lofty CRM.
• Use filters to segment your database based on criteria such as location, price range, home type, or previous interactions.
• Select your new listing and choose the “Matched Buyers” option to focus on contacts who may be most interested in this particular property.

2.2. Send a Mass Text:

• Once you’ve segmented your list, use Lofty’s mass texting tool to send a personalized message to your contacts. Example text:

  “Hi [#lead_first_name#], check out our newest listing at [Property Address]! I think it’s a perfect match for you. Let me know if you'd like to schedule a showing or get more details.”

2.3. Send a Mass Email:

• You can also send a personalized email to the same group of contacts using Lofty’s mass email tool. Example email:

  “Hi [#lead_first_name#], I wanted to share our newest listing at [Property Address] with you! This property is exactly what you’ve been looking for. Click below to see more details and let me know if you’d like to schedule a showing.”

  • Make sure to include a link to the listing landing page and a clear CTA.

3. Notify Office Agents

Getting your colleagues involved in promoting the listing can significantly increase its visibility and the number of showings. Involve your office agents and encourage them to share the listing with their buyers.

Steps:

3.1. Send a Mass Email to Office Agents:

• Go to Settings in Lofty CRM and select My Organization.
• Select All Agents and use the Mass Email option to notify your team about the new listing.

3.2. Craft the Email: Here’s a sample email template to send to your office:

Subject: New Listing Alert – [Property Address or Name]

Dear Team,

I’m excited to announce a brand-new listing that just hit the market – [Property Address or Name]! This property is a fantastic opportunity for our buyers, and I’d love for you to have all the details so you can share it with your clients.

Property Highlights:

• Address: [Insert Address]
• Price: $[Insert Price]
• Bedrooms/Bathrooms: [Insert number of beds/baths]
• Square Footage: [Insert square footage]
• Key Features: [List unique selling points, e.g., "Updated kitchen, spacious backyard, finished basement, etc."]

I’ve attached the listing details, photos, and MLS number for your reference. If you have any clients who might be interested, feel free to reach out to me directly for more information or to schedule a showing.

Let’s get this great property in front of the right buyers!

4. Social Sharing: Leverage Your Social Media Channels

Social media is one of the most effective ways to generate interest and drive traffic to your listing—plus, it’s free! Lofty CRM’s social media tools make it easy to share your new listing with your followers. Here’s how to get started:

Steps:

4.1. Manual Social Media Sharing:

• Using the auto-generated landing page for your listing, copy the URL and post it manually on your social media accounts. Here are some example captions to include:
  • “You don’t want to miss this property! Click below to see more photos and details.”
  • “1234 Main St – Just Listed for Sale! Check out this beautiful new home on the market.”
  • “New Property Alert! [Property Address] just hit the market! Click to get more info.”

4.2. Using Lofty Social Studio (if available):

• Access Social Studio: Go to the Marketing tab and click on Social Studio in the bottom left corner.
• Create a Post: Select the Create Post button and choose the Listing option.
• Select Your Listing: Choose the property you want to promote.
• Choose Your Channels: Select the social media platforms where you want to post the listing (e.g., Facebook, Instagram, LinkedIn).
• Auto Post: You can schedule your posts to go live at optimal times.

4.3. Social Auto-Post: If you want Lofty CRM to automatically share your listings, set up auto-posting in your Social Studio settings for maximum convenience.

5. Postcards: Market Your Listing Locally

One of the best ways to create a local buzz around a new listing is by sending postcards to nearby homes. Neighbors may know someone who’s looking to move to the area, or they may be thinking about selling soon themselves.

Steps:

5.1. Design Your Postcard:

• Go to Design Center in Lofty CRM under the Marketing tab.
• Select a “Just Listed” postcard template that fits your brand and the property’s style.

5.2. Customize Your Postcard:

• Add property details, including photos, the listing price, and key selling points.

• Include a call-to-action like:

  “Know someone looking for a home in the area? Share this postcard with them!”

  • Or, add: “Interested in selling your home? Let me know how I can help!”

5.3. Print and Distribute:

• After customizing your design, you can print and distribute the postcards to nearby homes.
• Tip: Focus on delivering postcards to homes within a few blocks or in nearby neighborhoods to maximize your impact.

Bonus Tips for Maximizing Exposure:

• Host an Open House: Consider hosting an open house and promoting it through the same channels (email, social media, postcards) to increase foot traffic and visibility.
• Partner with Local Influencers: If you have any connections with local bloggers, social media influencers, or community figures, ask them to share your listing with their followers.
• Track Results: Use Lofty CRM’s tracking tools to monitor the success of your marketing efforts, including how much traffic your landing page is getting and how many leads convert into showings or sales.

By following this Just Listed Playbook, you can leverage Lofty CRM’s powerful tools to get your listing in front of more buyers, generate more interest, and ultimately close faster. Consistency, creativity, and strategic use of these resources will make you stand out as a highly effective real estate agent in your market.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.