As a real estate agent primarily working with buyers, generating and converting leads is essential to growing your business. Lofty’s CRM offers powerful tools that allow you to manage, and nurture leads more efficiently. This playbook will walk you through the process of setting up automated lead capture forms, running targeted ads, and utilizing CRM tools to engage and convert potential buyers into clients.

1. Setting Up Landing Pages for Specific Property Types or Buyer Demographics

Why It Matters:

Landing pages are a powerful tool for attracting and converting leads. By tailoring your landing pages to specific property types or buyer demographics, you can target the right audience and collect their contact information, which feeds directly into your Lofty CRM.

Steps:

1. Log into Lofty CRM and navigate to the Landing Pages section.
2. Create a New Landing Page:
   • Title the landing page according to your target audience (e.g., "Dream Homes for First-Time Buyers," or "Luxury Properties in [Area]").
   • Add high-quality images and detailed property descriptions that match the interests of your targeted buyer demographic.
3. Promote the Landing Page:
   • Use Lofty’s social media integration tools (like Social Studio) to share the landing page on your social channels.
   • Run ads or use email campaigns to drive traffic to the landing page.

2. Using Zip Code Blasts to Target Buyers in Specific Areas

Why It Matters:

Zip Code Blasts allow you to run hyper-targeted ads to potential buyers within specific geographic areas. This ensures that you’re reaching people who are actively interested in homes within those areas.

Steps:

1. Navigate to the Zip Code Blast Tool within Lofty CRM.
2. Select Your Target Area:
   • Choose the zip code(s) or neighborhoods you want to target. You can use Lofty’s data tools to select high-demand areas or neighborhoods you specialize in.
3. Create Your Ad Campaign:
   • Set the budget and duration for your ad campaign.
   • Craft a compelling message like, “Looking for Your Dream Home in [Area]? Contact Me for Exclusive Listings!”
   • Add a Lead Capture Form (same as in Step 1) or direct users to your landing page.
4. Monitor and Optimize:
   • Use Lofty’s analytics to track the effectiveness of your ad campaign.
   • Adjust targeting or messaging based on the performance data (e.g., high CTR in certain neighborhoods means you can further narrow down your audience).

3. Automating Email Campaigns to Follow Up with Leads

Why It Matters:

Staying in touch with leads is crucial to building a relationship and keeping them engaged. Automating your follow-up emails saves you time and ensures that no lead slips through the cracks.

Steps:

1. Set Up an Email Campaign in Lofty CRM:
   • Go to the Email Marketing section of Lofty and select Create New Campaign.
   • Choose a campaign template focused on buyer leads or start from scratch.
2. Craft Your Email Sequence:
   • Welcome Email: “Thank you for inquiring about homes in [Area]. Let’s schedule a consultation to discuss your needs!”
   • Follow-Up Email: “Did you find the perfect home yet? Here are some homes that might interest you.”
   • Value Email: Provide insights into the buying process, market trends, or tips for first-time buyers.
3. Set Automation:
   • Choose when emails should be sent based on lead behavior (e.g., 1 day after initial inquiry, 3 days after a showing, etc.).
   • Personalize the emails using CRM tags like first name, property preferences, and location.
4. Track Engagement:
   • Monitor open rates, click-through rates, and responses to your emails.
   • Adjust your email copy based on lead interactions.

4. Setting Up Property Alerts and Market Reports to Provide Valuable Updates

Why It Matters:

Buyers appreciate up-to-date information on the market. By setting up property alerts and automated market reports, you can keep your leads engaged and encourage them to return to your website regularly.

Steps:

1. Set Up Property Alerts for Leads:
   • Go to the Lead Profile in Lofty CRM and click on Property Alerts.
   • Set the criteria for the alerts based on your buyer’s preferences, such as location, price range, and property features.
   • Enable automatic alerts to notify buyers when a new property that matches their criteria is listed.
2. Set Up Automated Market Reports:
   • Go to the Marketing tab in Lofty and select Auto Market Reports.
   • Choose the area or zip code for the reports and select the frequency (e.g., weekly, bi-weekly).
   • Include useful data like average home prices, inventory trends, and property appreciation rates.
3. Deliver Value:
   • Send regular updates about homes in their target area.
   • Share insights about the local market that could influence their decision to buy.
4. Monitor Engagement:
   • Track how often buyers open and engage with these alerts and reports.
   • Use this data to refine your approach or follow up with leads who are actively engaging.

Conclusion

By following these steps, you can fully leverage Lofty CRM to generate and convert more leads, nurture your buyer pipeline, and ultimately close more deals. From landing pages and Zip Code Blasts to automated emails, property alerts, and AI-powered engagement, Lofty’s tools will help you stay organized, engaged, and on top of your business.

Stay consistent with your marketing efforts, monitor results, and continuously optimize your approach to ensure long-term success.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.