Why Property Alerts Matter

Property alerts are an essential tool for both buyers and sellers, helping them stay informed about the market and making better real estate decisions.

For Sellers

• Sellers who are considering listing their home often want to understand their competition.
• While market reports provide general data, property alerts give sellers real-time insights into homes listed in their area.
• With alerts, sellers can see listing details, photos, pricing, and more, allowing them to make strategic pricing and listing decisions.

For Buyers

• Property alerts provide buyers with up-to-date listings that match their criteria, enabling informed decision-making.
• Alerts can be customized based on key factors such as:
  • Number of bedrooms and bathrooms
  • Square footage
  • Price range
  • Year built
  • And more
• By keeping buyers engaged with your website, you reduce the likelihood of them browsing competitor sites like Zillow or Realtor.com.
• All buyer activity is tracked within Lofty, making it easier to monitor engagement and conversion opportunities.

How to Set Up a Property Alert in Lofty

1. Navigate to the People Section
   • Locate the contact you want to assign a property alert to.
2. Assign a Property Alert
   • Click on the Engagement tab.
   • Select Property Alerts from the menu.
   • If you do not see Property Alerts, check the lead type—some leads may be categorized as sellers or another type that does not support property alerts.
3. Leverage Smart Plans for Automation
   • Smart Plans can automate property alert assignments based on specific triggers.
   • If you have uploaded contacts with a specific hashtag, you can create a Smart Plan that automatically assigns a pre-built property alert when the hashtag is applied.
   • For existing leads in the People section, perform a search by hashtag and apply the Smart Plan in bulk.

Maximizing Property Alerts for Lead Conversion

• Ensure all buyers have property alerts set up to keep them engaged with your platform.
• Regularly review lead activity within Lofty to track engagement and follow up strategically.
• Use Smart Plans to streamline the process and ensure no potential client is overlooked.

By effectively leveraging Lofty Property Alerts, you position yourself as the primary source of real estate information, enhancing client relationships and increasing conversion rates.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.