When a price reduction occurs, it’s important to notify potential buyers who have shown interest in the listing by saving or viewing the property.

1. Notify Contacts Who Saved or Watched the Property

When a price reduction occurs, it’s important to notify potential buyers who have shown interest in the listing by saving or viewing the property.

• Go to the Listings Tab in Lofty CRM:
  • Log into your Lofty CRM account and navigate to the Listings tab.
  • Find and select the listing that has had a price reduction.
• View Matched Buyers:
  • Inside the “My Listings” section, click on Matched Buyers. This will display all the contacts who have shown interest in the property by saving or watching it.
• Select Buyers to Notify:
  • Choose the buyers who are most likely to be interested in the new, lower price.
• Send a Personalized Message:

  • Send a message to your selected buyers using the following template:

    "Hi [#lead_first_name#], I wanted to let you know that the price of this home has just been reduced! If you’re still interested, let me know when you’d like to schedule a showing. [Link to the listing]"

  • This approach is personalized and highlights the price reduction in a clear, direct manner.

2. Message Realtors in your office

Realtors who have previously shown your listing to their clients are key potential partners in spreading the word about the price reduction.

1. Access Settings in Lofty CRM:
   • Click on the Settings tab within your Lofty CRM dashboard.
2. Select Realtors in your office:
   • Find and filter the list of realtors who have previously shown or inquired about the property.
   • You can do this by reviewing the Activity History in your listing details to identify these agents.
3. Craft your message

   • Send an email or text message to the realtors, such as:

     "Hi [Agent’s Name], I wanted to let you know that the price of [property address] has just been reduced. This might be of interest to your clients. Let me know if you’d like to schedule another showing!"

   • This step ensures that other agents are aware of the new pricing and can update their buyers accordingly.

3. Send Out Mailers with the New Updated Price

Traditional mailers can be a powerful tool to keep your listing in front of potential buyers, especially when a price reduction makes it more attractive.

1. Go to the Marketing Tab:
   • Inside Lofty CRM, navigate to the Marketing tab.
2. Access the Design Center:
   • Under Design Center, you’ll find several template options, including a “Price Reduced” template.
3. Customize and Send the Mailer:
   • Customize the template with the updated price, property details, and a compelling call to action.
   • Ensure you include the new price and highlight the reduced amount.
   • Once you're satisfied with the design, select your mailing list and send out the postcards to targeted recipients.

4. Run a Digital Ad Campaign Highlighting the Price Reduction

Running digital ads on platforms like Facebook or Instagram can be an effective way to get the word out to a broader audience.

1. Create a Facebook Ad Campaign:

   • Go to your Facebook Ads Manager and create a new ad campaign.

   • For the ad copy, use a call to action like:

     “This home’s price was just updated! See more details by clicking Learn More below.”

   • Include attractive images of the property and emphasize the new, lower price.

2. Leverage Listing Blast:
   • Alternatively, use the Listing Blast feature in Lofty CRM.
   • Choose the duration for the ad campaign and select “Price Reduced” as your ad option.
   • This will automatically adjust your listing’s promotion to focus on the price reduction, ensuring it reaches the right audience.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.