Hosting an open house is one of the most effective ways to attract potential buyers, showcase a listing, and generate interest. To make the most out of your open house, it’s important to have a solid strategy in place, ensuring that you're reaching the right audience both online and offline. Lofty CRM provides several tools to help you organize, market, and promote your open house. Here’s a step-by-step playbook to guide you through the process.

1. Print Open House Flyers

Printed materials, such as flyers, are key to marketing your open house effectively. They provide a tangible takeaway for attendees and can be distributed in the neighborhood or at local businesses to attract more traffic.

1. Go to the Marketing Tab in Lofty CRM:
   • Log into your Lofty CRM account and navigate to the Marketing tab.
2. Access the Design Center:
   • Click on Design Center from the options in the Marketing tab.
3. Select “Open House” Template:
   • In the Design Center, choose the “Open House” filter to access ready-to-use templates specifically for open houses.
4. Choose Your Design:
   • Browse through the available designs and choose one that best matches the style and branding of your listing.
5. Customize Your Flyer:
   • Add specific details about the open house, such as the date, time, property features, and contact information. Make sure the flyer is eye-catching and highlights the key selling points of the property.
6. Print and Distribute:
   • Once you’re satisfied with the design, click Print. You can then distribute the flyers at the open house, local businesses, or door-to-door in the neighborhood.

2. Notify Neighbors of the Open House

It’s essential to engage the neighborhood where the property is located. Neighbors may have friends, family, or colleagues looking for a home in the area. Reaching out to them can generate additional leads.

1. Door Knocking:
   • If appropriate, consider personally visiting neighbors to inform them of the upcoming open house. This more personal approach can help you establish rapport with local residents. Be sure to have a few flyers on hand to distribute.
2. Send Mailers:
   • For a more widespread notification, send out postcards or mailers to nearby homes. You can use Lofty CRM’s Design Center to create a custom mailer that highlights the open house and the benefits of the property.
   • Steps for Mailers:
     1. Access Design Center as described above.
     2. Select a template for mailers or postcards.
     3. Customize it with the open house details.
     4. Choose your mailing list or targeted area.
     5. Print and send the mailers.

By notifying the neighbors, you’re giving them the chance to spread the word, which can help attract more potential buyers.

3. Start Digital Ads Advertising the Open House

Running digital ads on platforms like Facebook and Instagram is a great way to expand your open house’s reach. These ads allow you to target specific demographics and location-based audiences, ensuring you get in front of the right people.

1. Create a Digital Ad Campaign:
   • Use Lofty CRM’s Listing Blast feature or your Facebook Ads Manager to set up an ad campaign.
2. Target the Right Audience:
   • When creating your ad, target users who are in the local area or in nearby cities, and those who have shown interest in similar properties.
3. Ad Copy and Design:

   • Craft a compelling message for your ad, such as:

     “Join us this [day] from [time] for an exclusive tour of this stunning home at [property address]. Don’t miss out on the opportunity to see this gorgeous property in person!”

   • Include high-quality images of the home and highlight key features that make it stand out.

4. Choose the Duration:
   • Set the ad to run a few days leading up to the open house and adjust the budget accordingly to ensure enough exposure.
5. Monitor and Adjust:
   • Track the performance of your ad and make adjustments as needed to optimize the reach and engagement.

4. Notify Office Agents of the Scheduled Open House

Communication with your fellow agents is crucial, especially if you work in a busy office. Letting them know about the open house allows them to inform their buyers and increase the chances of a successful sale.

1. Email or Messaging Notification:

   • Use Lofty CRM’s communication tools to send an email or message to all agents in your office, letting them know about the scheduled open house. Include key details such as date, time, and any special offers.

   • Sample message:

     “Hey everyone, I’m hosting an open house this [day] at [property address]. Feel free to bring your clients by! The home has [feature highlights] and is listed at [price]. Let me know if you have any questions.”

2. Leverage Office Networks:
   • Encourage your colleagues to share the open house information with their networks. You can even create an internal calendar or reminder to keep everyone in the loop.

5. Create a Facebook Event

A Facebook event is a great way to increase visibility and build anticipation for your open house. By inviting potential buyers and sharing the event with local groups, you can generate buzz and encourage more people to attend.

1. Create a Facebook Event:
   • Go to your Facebook profile or business page and create a new event.
   • Add all the details about the open house, such as the date, time, location, and a brief description of the property.
2. Promote the Event:
   • Share the event on your business page, personal profile, and in local groups to increase visibility. Be sure to invite your contacts and encourage them to RSVP.
3. Engage Attendees:
   • As the event approaches, engage with attendees by posting updates, sharing additional photos of the property, or answering any questions in the event’s discussion thread.
4. Reminder Posts:
   • In the days leading up to the open house, post reminders about the event and highlight any special features or reasons why people shouldn’t miss the opportunity.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.