Note: Lofty is rolling out in stages. Depending on the version your account is on, some features or screens described in this article may look different or may not yet be available to you.
Introduction
The Email page tracks how your email marketing performs and stores the templates you send from. It's organized into 3 tabs: a performance Overview, Campaign Results for individual sends, and your Templates library.
Opening Email Marketing
- In the left menu, go to Marketing → Email.
The page opens on the Overview tab, with Ask Lofty AI in the top-right corner.
Reading the Overview
- A date-range filter (default Today) and an audience filter (By email) sit above the metrics, with a Last Updated stamp and a refresh icon.
- KPI cards show Emails Sent, Emails Delivered, Emails Opened, Emails Replied To, and Emails Bounced, each with an info tooltip.
- A Trend chart breaks the same metrics down over time; Break down … by lets you switch the chart's date range and granularity (for example, Daily).
Reviewing Campaign Results
Click the Campaign Results tab to see every email send. The table lists, per campaign: Campaign Name, Creation Date, Status (for example, Sent), Audience, Performance (Opens / Bounces / Replies percentages), and Action.
Browsing Templates
Click the Templates tab to see your saved email designs.
- Switch between My Templates, Shared With Me, and All Folders using the tabs on the left.
- Folders include Unsorted Template and any custom folders your team has created; Add Folder creates a new one.
- Each template shows a live preview built from its content blocks (for example, a listing card with price, address, and bed/bath/sqft).
Note: Create Template in the top-right corner takes you to the Templates tab.
Questions?
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.
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