Note: Lofty is rolling out in stages. Depending on the version your account is on, some features or screens described in this article may look different or may not yet be available to you.
Introduction
Your Lofty website appears at yourname.lofty.com until you connect it to a custom domain. This article covers how to connect a domain you already own, how to purchase one through Lofty, and how to set up subdomains for Agent Websites.
Option 1: Let Lofty Configure It for You
The easiest option is to let the Lofty Support Team handle domain configuration for you.
Email support@lofty.com with: - Your domain name provider and login credentials (or delegate access — see below) - Instructions to connect the domain
For GoDaddy, Namecheap, and Google/Squarespace domains: Grant delegate access to loftydomains01@gmail.com instead of sharing login credentials: - GoDaddy delegate access instructions - Namecheap share access instructions - Google/Squarespace contributor invite
For all other providers: Send the following to support@lofty.com (be prepared to provide an authentication code): - Domain name - Domain login URL - Username - Password
Tip: If your domain is with GoDaddy, include the account holder's name in your email — Lofty Support manages a large list of delegated accounts and needs this to locate yours quickly.
Option 2: Configure the Domain Yourself
Step 1: Enter Your Domain in the CMS
There are two places in the CMS to connect your domain:
Option A — Vanity Domain Setup: CMS → Vanity Domain Setup → Use Your Own Domain → enter your domain → click Next
Option B — Settings: CMS → Settings → Basic Info → Domain → enter your domain → click Save
Note: When setting up your site for the first time, you'll be prompted to enter the domain before submitting MLS applications. Click Save for Later to save the domain without starting configuration yet.
Step 2: Start Configuration
When ready to configure the domain, go to: CMS → Settings → Domain → click Configure
GoDaddy domains: A pop-up offers two options: - Do it for me — follows the [GoDaddy Domain Configuration Guide] for automatic configuration - Do it Myself — follow the manual steps below
Step 3: Manual DNS Configuration (5 Steps)
If your domain is not with GoDaddy, or you prefer to configure it yourself:
Step 1 — Log in to your domain provider Open a new browser tab, go to your domain host's website, and log in.
Step 2 — Find the domain settings page Navigate to the Domains section and find where you manage that specific domain's settings.
Step 3 — Find your DNS records Locate the area where you manage or edit DNS server records (often called DNS Management, DNS Settings, or Advanced DNS).
Step 4 — Update your A records Delete any existing A records or AAAA records and add these two A records:
| Type | Name | Value | TTL |
|---|---|---|---|
| A | @ (or your domain) | 52.52.24.52 | Automatic |
| A | @ (or your domain) | 52.9.101.47 | Automatic |
⚠️ Remove all other existing A records and AAAA records. Keep only the two IP addresses above. Take a screenshot of your existing records before making changes so you can restore them if needed.
Step 5 — Add a CNAME record Add a CNAME record with: - Name: www - Value: yourdomain.com (your actual domain)
This ensures www.yourdomain.com resolves correctly alongside yourdomain.com.
After completing all 5 steps, return to the Lofty domain page and confirm each step.
What Happens After Configuration
Once your domain is successfully configured:
- SSL certificate is automatically installed on your website — no action needed from you.
- Facebook and Google login is automatically configured for the new domain.
- Your site becomes accessible at your custom domain.
If domain setup fails, Lofty will notify you. Contact support@lofty.com for help.
Option 3: Purchase a New Domain Through Lofty
If you don't have a domain yet, you can purchase one directly through Lofty. See [Vanity Domain Purchase].
When you purchase a domain through Lofty, all DNS configuration is done automatically — you do not need to follow the manual steps above.
Setting Up Agent Website Subdomains
If your Company or Team site has Agent Websites, those agents can have subdomain addresses like firstname.yourdomain.com.
Requirement: Your main site must have a vanity domain configured first (e.g., loftyrealestate.com).
Method 1: Wildcard CNAME (Recommended)
Add a wildcard CNAME to your DNS settings:
| Type | Name | Value | TTL |
|---|---|---|---|
| CNAME | * | yourdomain.com | Automatic |
This single wildcard record automatically routes any subdomain (maryrodriguez.yourdomain.com, ericjohnson.yourdomain.com, etc.) to Lofty's servers. Agent Websites are then created automatically.
Note: Not all domain providers support wildcard CNAME records. Check with your provider before attempting this method.
Method 2: Individual CNAMEs
If wildcards aren't supported, add a separate CNAME for each agent:
| Type | Name | Value | TTL |
|---|---|---|---|
| CNAME | maryrodriguez | yourdomain.com | Automatic |
| CNAME | ericjohnson | yourdomain.com | Automatic |
Then create each Agent Website manually in your CMS Site List.
Important: Do not include "www" in the agent name field of the CNAME. Use only the first/last name portion (e.g., maryrodriguez, not www.maryrodriguez).
Tips
- Coordinate timing with Lofty Support when switching from your old domain to a new one to minimize downtime.
- Screenshot your existing DNS records before making any changes. If something goes wrong, you'll have a record of what to restore.
- DNS propagation takes time. After updating your DNS records, changes can take anywhere from a few minutes to 48 hours to fully propagate across the internet.
Troubleshooting
My domain isn't connecting after I updated the DNS records. DNS propagation can take up to 48 hours. Wait and check again. If the problem persists after 48 hours, verify your A records match exactly (52.52.24.52 and 52.9.101.47) and that all old A/AAAA records have been removed. Contact support@lofty.com for help.
Agent Website subdomains aren't working. Check that your main domain has the wildcard CNAME configured (Name=*, Value=yourdomain.com) and that your domain provider supports wildcard records. If not, add individual CNAMEs for each agent.
My SSL certificate is showing an error. SSL is automatically installed after domain setup. If you see an error, wait a few hours and try again — SSL installation can take some time. See [Website SSL Certificates] if the error persists.
Questions?
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.

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