Lofty provides website visitors with tools to manage their personal information and privacy preferences. For consumers who have created an account on a Lofty-powered website, account settings include an option to request deletion of their account and associated personal data.

Note: Availability of these privacy features may depend on your website configuration and applicable privacy regulations.

Requesting Data Deletion

Consumers who are logged in to their account on a Lofty-powered website can request deletion of their account from their Account Settings page.

To protect consumer privacy, Lofty requires email verification before a deletion request is processed. This helps confirm that the person submitting the request is the owner of the account.

Once the consumer completes the verification process, their deletion request is recorded and the account enters the deletion workflow.

Agent Responsibility

Submitting a deletion request does not automatically remove all customer information from every system or record associated with your business.

When a consumer requests deletion of their data, the assigned agent is notified and should review the request according to their brokerage's privacy and compliance requirements.

Important: Lofty facilitates and tracks the consumer's deletion request, but it remains the responsibility of the brokerage, team, or agent to determine and complete any additional actions required to satisfy applicable legal or regulatory obligations.

How Will I Know If a Consumer Has Requested Deletion?

When a deletion request is submitted:

• A record of the request is added to the lead timeline.
• The assigned agent receives an email notification indicating that a deletion request has been made.
• The lead is placed in the Deleted Leads pipeline for visibility and follow-up.

These notifications help ensure that privacy requests are reviewed and handled appropriately.