Introduction

Website cookies are small text files stored on a user's device when they visit a website. This is how a website might remember your settings or history when you visit it multiple times.

A cookie policy is a document or section of a website that explains how cookies are used on the site. They can serve various purposes, such as improving user experience, tracking user behavior, or storing preferences.

Types of Cookies

1. Strictly Necessary Cookies
   1. Strictly necessary cookies are vital for the operation of the website. These must be enabled in order for the website to load correctly.
   2. These cookies are used to identify and authenticate users, ensure users have access to the correct site features, and maintain website security.
2. Performance Cookies
   1. Performance cookies collect information about how site visitors use the website, including the pages visited and errors they encounter. 
   2. Performance cookies do not collect personal information.
   3. These cookies are used to provide statistical information and web analytics, track affiliate links, and help improve website performance by identifying errors.
3. Functional Cookies
   1. Functional cookies allow the website to remember a site visitor's preferences and provide enhanced features. 
   2. These cookies are used to remember settings like layout, text size, and language preferences, indicate if the site visitor has already participated in surveys or completed forms, and display embedded videos and other multimedia.
4. Targeting Cookies
   1. Targeting cookies collect information on a site visitor's browsing habits across multiple websites.
   2. These cookies display relevant advertisements, measure marketing campaign success, and provide personalized content recommendations.

Key Elements of a Cookie Policy

Lofty has a cookie policy both for lofty.com as well as for all websites hosted by Lofty. The cookie policy outlines the following, so all site visitors understand how their data may be collected and used.

1. Definition of Cookies: Explains what cookies are and why they are used.
2. Types of Cookies Used:
   • Essential/Strictly Necessary Cookies: Required for the website to function (e.g., login sessions, shopping cart functionality).
   • Performance Cookies: Collect data on how users interact with the site to improve performance (e.g., analytics).
   • Functional Cookies: Store user preferences (e.g., language settings).
   • Targeting/Advertising Cookies: Track user behavior for advertising purposes.
3. Purpose of Cookies: Details how the data collected is used, such as improving user experience or delivering personalized ads.
4. Consent Management: Explains how users can accept or reject cookies, often through a cookie banner or settings menu.
5. Third-Party Cookies: Information about cookies placed by external services or advertisers.
6. Cookie Retention: Describes how long cookies are stored on a user's device.
7. User Rights and Control: Explains how users can manage or delete cookies through browser settings or opt-out mechanisms.

Why is a Cookie Policy Important?

• Legal Compliance: Many jurisdictions require websites to disclose their use of cookies and obtain user consent.
• Transparency: Builds trust with users by clearly explaining how their data is handled.
• User Control: Helps users make informed decisions about their privacy and data preferences.

Lofty manages your cookie policy, so you don't have to worry about it! Visitors to Lofty hosted website have the option to opt in or out of all cookie types, except for the strictly necessary cookies.

Questions?

If you have any questions regarding this topic or any others, please get in touch with our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your CRM.