Introduction

If you have a Lofty website, your site visitors have the option to adjust their website cookies. Learn more about website cookies here: Website Cookies. The default preference settings opts out of non-essential cookies. 

Privacy laws emphasize that users must have clear choices regarding data collection, particularly for advertising and tracking cookies.

Summary

• How Do Cookie Settings Impact Google Analytics?
• Does This Affect Website Lead Collection and Conversion Rates?
• How is Lofty Addressing the Data Reduction?
• Conclusion

How Do Cookie Settings Impact Google Analytics?

Based on our testing across multiple websites, implementing an opt-out default setting has resulted in the following GA data changes:

• Event count decreased by approximately 40%
• Total users decreased by approximately 60%
• Registration data remained unaffected

This suggests:

1. Less meaningful traffic is filtered out – Visitors who briefly land on your website and leave without engaging typically do not consent to cookies, so GA cannot track their activity.
2. Users genuinely interested in browsing your website tend to accept cookie consent, ensuring their activity is still tracked. This is why registration data remains stable despite the decrease in total users and event counts.

Does This Affect Website Lead Collection and Conversion Rates?

No. An opt-out default cookie preference does not impact your website’s lead collection or conversion rates. As seen in our data, registration numbers remain stable, meaning that visitors willing to engage with your business are still consenting to cookies, allowing their actions to be tracked and recorded.

How is Lofty Addressing the Data Reduction?

To mitigate data loss, we have implemented Google Consent Mode.

What Is Google Consent Mode?

Google Consent Mode allows Google Analytics and Google Ads to continue collecting anonymous modeled data, even when visitors opt out of cookies, helping to reduce data loss.

Learn more here: Google Consent Mode

Data Volume Requirements for Consent Mode

Google Consent Mode requires sufficient website traffic to enable effective data modeling. However, many smaller websites may not meet the required threshold. Specifically:

1. Google requires at least 1,000 consented visitor interactions (e.g., page views) to begin data modeling.
2. If a website has low traffic, Google may not generate modeled data, meaning opted-out user behavior will be completely absent from Google Analytics.

As a result, websites with lower traffic may see a more significant reduction in Google Analytics data.

Conclusion

• Defaulting to opt-out aligns with global privacy trends and ensures compliance.
• Google Analytics data will decrease, but registration data remains unchanged, indicating that interested users still opt in.
• Google Consent Mode has been implemented to mitigate data loss, but its effectiveness depends on website traffic volume.
• The cookie opt-out setting does not impact website lead collection or conversion rates.

Questions?

If you have any questions regarding this topic or any others, please get in touch with our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your CRM.