Introduction

Telecom carriers closely monitor the length of phone calls, often tagging phone numbers associated with short calls as low trust. This can result in being flagged as potential spam and prevent you from reaching your intended recipients. While Lofty will not prevent you from making calls, this article will outline how Lofty informs you of your short call duration percentage and why that is important.

What is a Short Call?

Per Lofty's service provider Twilio, a short call is any phone call that lasts less than six (6) seconds. Lofty offers two (2) calling methods, Bridge and Voice over IP (VoIP). Learn more about Lofty's call functionality here: “Click to Call” Function

How can I decrease my short call duration percentage?

The best way to decrease your short call percentage is to have prepared Call Scripts when making outbound calls to leads and by manually leaving a voice message, rather than automatically dropping a voice message to a lead's voicemail box, such as the Slybroadcast Integration. 

When an inbound phone call is routed to your bridge number, this will count towards your short call duration percentage, so the best practice is to answer that call, whenever possible.

I got an email about my short call duration, what do I need to do?

If you received an email notification from Lofty about your short call duration percentage, we recommend taking action to increase the length of your phone calls. This email will also have a spreadsheet of your short call data, so you can take a look to see if there are any patterns that are contributing to your short call duration percentage.

Lofty will not turn off or diminish your calling ability, the email is just sent as a notice that your short call duration is higher than recommended and action should be taken to protect the integrity of your phone number. 

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by a chat with us through your Lofty CRM.