Introduction

This article provides an overview of the features available in the Lofty Real Estate App.

Overview

• Login Page
• Chat Page
• People Page
• Listings Page
• All Other Features

Login Page

Chat Page

Use this page to manage and respond to messages. 

• Text communication with leads
• AI Assistant messages (if applicable)
• (NEW) Individual and group messages with other users on your same Lofty account

Use the search feature to easily find specific messages.

All notifications will also be located on this page:

• Friend & Group Requests
• Task reminders
• Opportunities
• New leads
• Reassigned leads
• Communication from leads
• AI Assistant notifications

People Page

The Lofty app separates your people into two categories - Leads and Contacts.

• "Leads" are buyers, sellers, renters, or other. These people sync with the web app.
  • Leads can be shared with Contacts. 
• "Contacts" are other agents on your team or in your MLS. The Lofty app makes it easy to communicate with your peers. 

Listings Page

The listing page will be the same as the web version of Lofty. The Discover tab will have the same functionality as the web app's All Listings page.

The My Listings tab currently displays only one's listings, and in the future, it will have an additional entry for Team Listings.

Listings can be shared with other agents, leads, or you can generate a showing link. 

When sharing listings with a lead, you have the option to filter by leads who are Matched Buyers or by All Leads.

Add Property in Mobile Email Sending Process

In the mobile app, when sending an email to leads;

1. You can select multiple listings.
2. After insertion, the listing exists in the form of a variable on the editing page. But after sending, it will become a listing card in the email body.
   
   

Social Studio

Currently, this version only includes the basic functions of Social Studio, including:

• Authorizing social accounts
• Posting/ scheduling posts
• Tracking engagement data of posts

Excludes feature:

• Automatic post settings and display
• Package upgrade
• Boost post-related functions

To access the Social Studio, click the More menu next to the website icon.

Social Accounts Authorization

If you are a new user, you will first see the authorization page. 

Authorized users can access the Account Management page through the icon in the top right corner. From this page, you can perform actions such as connecting, removing or refreshing the social accounts. The authorization status is synchronized between the web and mobile.

Post Dashboard
When there are no sent posts, an empty state will be displayed to guide users to create posts.

When there is content available, it will be divided into two tabs: one for sent posts and another for scheduled posts.

Sent: from the most recent to the earliest.

• Post time
• Post content: text, image video, or link preview
• Engagement data: same as web, including impression, click, and engaged leads
• Post channel: The grey icon means it failed to send the post to a specific channel.
• Action: 
  • View post content on a social channel
  • Delete
• Scheduled: from future to most recent 
  
  • Scheduled post time
  • Post content
  • Post channel
  • Action:
    • Edit
    • Delete

Create Post

Operations are close to the web version.

• Choose post type 
  • Listing
  • Custom
• Choose social channels
• Edit content
• Choose post method
  

The main difference lies in the inability to

• set up automatic posts for a single listing
• composing listing videos based on chosen listing photos 

All Other Features

All other features will be the same as the standard Lofty app. 

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat through your Lofty CRM.