Buyer Matching Tool

Introduction

Buyer Matching helps you automate your lead's home search experience. As leads browse your Lofty website, their search preferences (beds, baths, price range, etc.) automatically save to their lead record. These preferences will be matched with listings showing up on Listing Discovery. In other words, the leads found in "Buyer Matching" are those that would be a good fit for that property based on the search criteria in their lead profile. Depending on your permissions, these leads can include leads in the Lead Pond or those assigned to your team. 

Lead search preferences automatically get added to their profile in the Searches tab. For buyer matching, the Primary preference profile will be used to match leads to properties.

Listing Discovery

When "View Matched Leads(#)" is clicked, the matched leads will display. Hovering over the "Matching Inquiries" will show which factors have matched the leads for them to show up in this category. You can use this section to send the listing directly to the leads that match.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.