Note: Lofty is rolling out in stages. Depending on the version your account is on, some features or screens described in this article may look different or may not yet be available to you.
Introduction
Assets is Content Studio’s media library: the images, videos, and brand elements you reuse across your marketing designs. Upload listing photos, logos, and headshots once, then pull them into any design instead of hunting for files each time.
Opening Assets
- In the left menu, go to Content Studio → Assets.
The page opens on the Images tab, with Videos and Brand kit tabs beside it, and the Create and Ask Lofty AI buttons in the header.
Browsing Images
The Images tab lists your uploaded images:
- Filter chips narrow the grid by image type: All, Listing, Logo, Headshot, or Other.
- The Search box finds an image by name.
- The sort dropdown offers Last Modified and Oldest First.
Note: Before you upload anything, the tab shows an empty state that reads “No Image — Add new content to get started” with an Upload button.
Uploading an Image
- On the Images tab, click Upload.
- The UPLOAD IMAGE dialog opens. In Select Type (required), choose Listing, Logo, Headshot, or Other.
- Drag files onto the upload area, or click “Drag files or click here to upload” to browse your device. The dialog accepts images up to 20 Mb (“Supported formats: Images Max file size: 20Mb.”).
- Click Confirm — it stays unavailable until the dialog is filled in.
Tip: To close the dialog without uploading, click Cancel — pressing Esc does not close it.
Working with Videos
The Videos tab lists your uploaded videos with the same Last Modified sort. Its empty state reads “No Video — Add new content to get started”.
Click Upload on this tab to pick a video file from your device — the file picker opens directly, without a dialog.
Setting Up a Brand Kit
The Brand kit tab holds your brand identity for reuse in designs. It currently shows a single Create Brand card.
Note: In the current build, clicking Create Brand does not open anything — this is logged as a known issue, and the brand kit setup flow will be documented once the card works.
Questions?
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.
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