Navigating Campaigns (Lofty AOS)

Introduction

The Campaigns page is the hub for Lofty's paid-advertising products. Each product — buyer and seller lead generation, re-marketing, listing and zip-code ads, sphere ads, Google Local Service Ads, and Lofty Bloom — gets its own tab with a spend dashboard, a conversion funnel, and a campaign table. Ad creatives and strategy are prepared by the Lofty Marketing Team after you purchase a product, so this page is mostly about monitoring results and starting new campaigns.

Opening Campaigns

1. In the left menu, go to Marketing → Campaigns.

The page opens on the Buyer Lead Gen tab. The tab bar also holds Seller Lead Gen, Re-marketing Ads, Listing Blast, Zip Code Blast, Earn $20, Sphere Ads, Local Service Ads, and Lofty Bloom, with Ask Lofty AI in the top-right corner.

Reading the Lead Gen Dashboards

The Buyer Lead Gen and Seller Lead Gen tabs share one layout:

• A date-range filter, defaulting to Last 30 Days, with This Week (Sun-Sat), Last Week (Sun-Sat), This Month, Last Month, This Year, and All time options, plus a Last Updated stamp.
• KPI cards: Lead Gen Spend (with your Monthly Budget: and an Upgrade link), Leads (split into New Leads: and Partial Leads:), Re-engaged Leads (with Re-registered Counts:), and CPL. The buyer tab adds High Interest Leads with Avg Home Value:.
• A Conversion Funnel — Impressions → Clicks → Leads (with a Not Contacted count) → Active Leads → Deals Closed, ending in a Claim Your Deals link.
• A Campaign Details table with Lead Gen and Remarketing sub-tabs; before any campaign runs it shows “No data available”.

The Re-marketing Ads tab follows the same pattern with its own metrics: Remarketing Spend, Back to Site Views:, a CPR card, and a funnel that runs Impressions → Clicks → Back To Site View → Deals Closed.

Working with Listing Blast

The Listing Blast tab manages ads that promote individual listings:

• The header shows Remaining Balance: in credits; View Details > opens the REMAINING BUDGET DETAILS dialog — a Date / Amount / Campaign ledger closed with Ok.
• KPI cards cover Total Cost, Impressions, Clicks, Engaged Leads, and CPL.
• Campaign Details groups campaigns into Active, Pending, and Completed tabs (each with a count). A campaign card shows its status badge, the listing address, Ad Budget:, the run length (for example, “2 Weeks”), and an Edit button.
• Ad Ready Now cards suggest listings to promote (“Unlock this listing's potential! Boost visibility now!”) with a Start button.

Creating a Listing Blast

1. On the Listing Blast tab, click + Promote a Listing.
2. The Create a New Listing Blast page opens on stage 1 of 2 — Select Your Plan, followed by Run your Promotion Program.
3. Under Confirm your listing, pick the listing to promote: filter with All Listing, New Listing, Open House, Price Drop, or Coming Soon, or click Select Listing Manually >. Each listing card shows a recommended weekly budget (for example, “We recommend allocating $79 for a week duration…”) with Your Budget and Per Week controls.
4. To leave without buying, click Back in the top-left corner.

Claiming a Zip Code

The Zip Code Blast tab carries the same dashboard layout as the lead-gen tabs, with a Dominate Your Zip Code button in the header. That button opens the Zip Code Blast checkout page — Ad Settings with a region selector (US Region), a Check Availability: Enter Zip Code field, a map (“Enter ZIP Code Above or Select ZIP on Map”), and Your Zip Code Blast™ Plan with Total Est. Views and Est. Local Leads — followed by Payment Information, Today's Charge:, a terms checkbox, and Pay Now.

Reviewing Sphere Ads

The Sphere Ads tab lists brand campaigns aimed at your sphere:

• Sphere Ads Introduction and New Sphere Ads sit in the header.
• Campaign Details splits into Active, Pending, and Completed; the table columns are Campaign ID, Spend, Impressions, Brand Visibility, Ads Engagement, and Calls. Each row shows its date range and budget (for example, “$6.44” spent of a “$138 budget”).

Managing Local Service Ads

The Local Service Ads tab tracks Google LSA performance:

• KPI cards show Budget Spent, Lead Charged (split into Phone and Message), CPL, and Monthly Budget.
• The Google LSA All Leads card links out with See All LSA Leads and recommends managing leads with the Google LSA app.
• View Ads Setting opens the Set Up Your LSA page, a 4-step setup: STEP 1 Confirm The Location(s) You Want To Cover, STEP 2 Connect Your Google My Business (a connected business shows a Disconnect option), STEP 3 lock a company phone number for LSA call tracking, and STEP 4 Submit Your Information — business profile, license, insurance documents, and a background check through Evident, Google's verification partner.

Exploring Lofty Bloom

Clicking the Lofty Bloom tab opens the Lofty Bloom workspace on its own page:

• The header shows the active area as Zip Code - <code> with a selector, plus a + Lofty Bloom button.
• Market Overview and Campaign Performance tabs split the view. Your Market Overview counts Total Properties, Touched Homeowners, and Engaged Homeowners, next to a Performance Review card.
• A territory map fills the right side, with Just Listed and Just Sold toggles and a Layers control.

Earning Ad Credits

The Earn $20 tab opens the LoftyBlast Partner Program page (“Lower Your Marketing Costs with Free Ad Credits”). It offers a $20 welcome credit for signing up, referral credits, and content rewards ($20 for image posts, $50 for video posts), starting from a Start Earning Credits button.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.