Sales Agent Follow-Up on Property Alert Clicks

Introduction

When a lead clicks a listing link inside one of their property alert emails, your Sales Agent notices and follows up automatically, turning a click you might otherwise miss into an active conversation.

How the Follow-Up Works

1. A lead receives a property alert email and clicks a listing link inside it.
2. The Sales Agent detects the click and reaches out — by text first, so the message arrives while the lead is still engaged.
3. If the lead doesn't have a number that can receive texts, the Sales Agent sends an email instead.
4. The follow-up references the specific listing the lead clicked on, and the Sales Agent can recommend similar listings or help the lead book an appointment for that property.

Frequently Asked Questions

Do I need to turn this on? No — once a lead has property alerts set up, this follow-up happens automatically when they click a listing.

What if my lead doesn't have a texting-capable phone number? The Sales Agent automatically sends an email follow-up instead.

Can the Sales Agent suggest other properties during this follow-up? Yes — when relevant, it can recommend similar listings or help the lead book an appointment.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.