Note: Lofty is rolling out in stages. Depending on the version your account is on, some features or screens described in this article may look different or may not yet be available to you.
Introduction
The Lead Score is Lofty's AI estimate of how engaged and ready a lead is, shown as a number on the lead's profile. Opening the Lead Analysis behind it explains what's driving the score, so you know why a lead ranks where it does.
Finding the Lead Score
- In the left menu, go to CRM → People and open the lead.
- On the Overview tab, find the Insights card.
- The Lead Score tile shows the current score (for example, 37).
Opening the Lead Analysis
- Click the Lead Score tile.
- The LEAD ANALYSIS dialog opens with the breakdown behind the score:
- Top Indicators — the signals moving the score most.
- Web Activities Summary — searches, saved listings, views, messages, and showing requests.
- Communications rates — call connect, email open, email reply, and text reply.
Tip: Use the score to prioritize your day — a rising score plus recent web activity is a strong signal to reach out now.
Questions?
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.
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