If you are running your own Facebook Ad campaigns, there are three ways to get your leads into Lofty from Facebook. This article explains how to use a Lofty website landing page combined with a Facebook ad to get leads into Lofty. Two additional methods are found here: Facebook Lead Form Ads +Lofty Integration and Send Facebook Leads to Lofty via Zapier.
With the method outlined in this article, you can run an ad on Facebook that, when clicked, will send the lead to a Lofty-built landing page so the lead can register directly on your Lofty website. This is the recommended option as it allows for your leads to click on the ad and be taken to a page (with content that matches the copy) and have the form to register directly on your Lofty IDX site. This allows them to sign right in, begin browsing listings, have their activity tracked, etc.
(1) Create a customized landing page (or multiple) on Lofty for your Facebook campaign(s). For more information on how the customized landing page works with campaigns, please review the following article: Landing Pages.
No additional steps are needed on the Lofty CRM side because, for this type of setup, leads are generated by clicking on the ad and registering on the Lofty website meaning that they follow the settings of the landing page.
(2) Use the landing page created in step #1 as the landing page URL for the ads on Facebook. Set it up so that when a lead clicks on the ad, they will be sent to the landing page where they will register.
(3) Set up UTM parameters if you want to bring that information into Lofty. See the paragraph below on how to do this.
If you want to bring in the campaign UTM source, UTM campaign name, and UTM content for the campaign that you are running and have it assigned to the leads generated through this type of ad, you can do so by adding URL parameters to the URL of the landing page that you plan on using. On Facebook, there is a tool to help build this, but you could also use Google's Campaign URL Builder. Make sure all of the UTM information is in the URL and then associate that with the lead you are running as the destination landing page.
You can add the supported UTM strings as described in Lead Source Logic > UTM Settings. Here is what the fields look like in the Facebook builder. Note that only "Campaign Source," "Campaign Name," and "Campaign Content" can be sent to Lofty.
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <firstname.lastname@example.org>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.