In Lofty, the "source" is a very important piece of data associated with each and every lead that exists in the system. "Source" refers to where the lead originated (e.g. Realtor.com, Zillow, etc.). This source can be used to filter leads, track ROI for specific sources, and even establish lead routing within Lofty to distribute based on specific sources. Some sources can be customized and others sources are built into Lofty by default. This article will explain how Lofty selects the sources for leads.
- Adding Leads Manually
- CSV Import
- Email Parsing
- Open House
- Text Codes
- Lofty Websites
- UTM Settings
- Editing Sources
- Source Customization
- Facebook/Google Registration
Adding Leads Manually
If a lead is added manually via the People page in Lofty, the source will default to "Other." However, this can be changed when adding the lead or later as necessary. See Add a Lead.
*** There is a permission that will allow an account admin to restrict users from changing a lead's source. By default, this permission is ON for all Lofty users. When the permission is OFF, the Source field is greyed out for all leads this user can see, including Private Leads.
When a user imports a CSV document into Lofty (see Import your Leads to Lofty), the lead source is typically available as a column/field in the actual CSV that is then matched as the source (see screenshot below). However, if this field is not present, the source defaults to "CSV Import."
If a lead comes in through the mail parser, which is the majority of all lead sources (see Lead Capture Sources), the source will be the name of the service where the lead originated. For a list of these names, as they will appear in Lofty, you can reference the following section under Settings > Features > Lead Capture > Lead Capture Settings:
The lead source should always be pre-defined in the code that connects any direct API integration to Lofty. If not, the source will be "Other."
If the lead enters Lofty via an Open House Form(see Open House Forms), the source will be "Open House."
If the lead enters Lofty via a text code (see Text Codes for Lead Capture), the source will be "Text Code."
The default source is defined in the website editor: CMS Tool > Settings > Lead Source. If nothing else has been added here, the source is "Website." This source can be different for the main team website as well as for agent subdomain websites.
So, by default, any lead who registers on the Lofty IDX website will come into the CRM with the source of "Website." Unless however, any of the following are true:
- The "Lead Source" in the CMS has been changed to something else
- A lead registers on a landing page or custom page that has a separate lead source defined
- A UTM code is built into the URL of a campaign that brought the lead to the website. The UTM source will be the source in Lofty.
- If a lead enters into the CRM via a link found on Facebook or Google, the source will be "Facebook" or "Google" as long as no other UTM code has been put together.
- When using Lofty Lead Gen, the leads will always have the source of "Lofty Paid Lead" and the tags will distinguish if the lead came in from Facebook or Google
UTM is used to tag leads and better monitor campaign ROI. Users are able to add UTM codes to URLs and have that data added to leads automatically as they are brought into Lofty. Google's Campaign URL Builder is a useful way to set these up.
There are three different parts to how this works:
- Import utm_source as lead sources. This is ON by default and cannot be turned off. If a lead registers via a campaign or URL with an associated "utm_source," that source will be assigned to the lead automatically. A new source will be created if it does not already exist.
- Import utm_campaign as lead tags. If a lead registers via a campaign or URL with an associated "utm_campaign," that campaign will be recorded for that lead automatically as a tag. A new tag will be created if it does not already exist.
- Import utm_content as lead tags. If a lead registers via a campaign or URL with an associated "utm_content," that content will be recorded for that lead automatically as a tag. A new tag will be created if it does not already exist.
To edit or set this up, navigate to Settings > Features > Tags & Sources > UTM Settings:
All sources are located under Settings > Features > Tags & Sources > Sources. Sources cannot be edited, but they can be hidden or deleted and replaced. This is the page that would be used to mass update a source.
When a Source is deleted, it must be replaced on any leads that the Source was connected to.
This feature allows users to customize the Source for lead capture providers. To access, navigate to Settings → Lead Capture → Lead Capture Settings:
Here, the Source that appears on the lead profile can be updated to any source that has been created in the CRM:
When changing the Source, the user must confirm on the pop-up:
Zillow and Realtor lead capture is set up in Settings → Lead Capture. Custom sources may also be set for both:
Review the table below regarding how leads will be sourced into Lofty from Facebook posts or by clicking to register in Lofty via Facebook or Google. Also, keep in mind that any UTM parameters that are set up on any URLs will override the following:
|#||Scenario||Source in Lofty|
|1||A lead clicks on a link on a Facebook post, goes to the Lofty site, and registers, what will the source be?|
|2||A lead clicks on a link on a Google search, goes to the Lofty site, and registers, what will the source be?|
|3||A lead registers with Facebook on a Lofty website, what will the source be?||Website|
|4||A lead registers with Google on a Lofty website, what will the source be?||Website|
|5||Lofty is running Facebook/Google ads a link is clicked and the lead registers||Lofty Paid Lead|
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <firstname.lastname@example.org>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.