Note: Lofty is rolling out in stages. Depending on the version your account is on, some features or screens described in this article may look different or may not yet be available to you.
Introduction
The Lead Generation page introduces Lofty's managed advertising packages: AI-driven buyer, seller, and re-marketing campaigns that the Lofty team builds and runs for you across Google, Meta, and Bing. Use this page to compare platforms and pricing and to start a package — day-to-day results for campaigns you own live on the Marketing → Campaigns dashboards.
Opening Lead Generation
- In the left menu, go to Marketing → Lead Generation.
The page opens with the banner “6,000,000+ Qualified Leads Generated For Our Users - And Counting!”, the headline Capture High-Intent Buyers & Sellers Across Every Platform, and a + Start Generating Leads Now button, followed by a stat band (“2,500+ Agents Trust Lofty”, “$8,000+ Leads Generated Monthly”, “98% Average Cost Savings”).
Comparing the Ad Platforms
The Cover Every Buyer. On Every Platform. section describes the 3 ad channels Lofty runs:
- Facebook Ads — demographic, interest, and behavior targeting with retargeting; highlights include “Lead forms built to convert”, “Auto retargeting for visitors”, and “MLS-compliant creative templates”.
- Google PPC Ads — high-intent search traffic; “Search + Display network coverage”, “Location-based targeting”, and “Real-time bid optimization”.
- Bing PPC Ads — Microsoft's network; “Lower CPC, higher ROI potential”, “Access to LinkedIn profile data”, and a “Desktop-focused audience”.
A Why Multi-Platform Advertising Wins band follows with 4 claims: 3X More Coverage, 65% Higher Conversion, -40% Lower Cost, and 24/7 Always Active.
Reviewing Packages and Pricing
The Simple, Transparent Pricing section lists 3 packages, each with a Get Started button:
| Package | Price | Focus |
|---|---|---|
| Seller Lead Gen | $900 /mo | Equity-rich homeowners, life-event targeting, market-valuation campaigns |
| Buyer Lead Gen (tagged Most Popular) | $300 /mo | Hyper-local precision, high-intent buyer targeting, cross-platform optimization |
| Re-Marketing Ads | $300 /mo | Retargeting warm leads across Facebook to re-engage mid-funnel prospects |
Warning: Get Started begins a paid purchase flow. Packages renew monthly; per the page's FAQ, you cancel future renewals by submitting a support ticket.
Getting Answers from the FAQ
The Frequently Asked Questions section expands each question in place:
- How quickly can I expect to see results? — most agents see leads within 24–48 hours of launch; flow steadies after about 30 days.
- Do I need to be an ads expert to use this? — no; Lofty builds and manages the ads, and your job is fast response and follow-up.
- Where do the leads come from? — the platforms you choose: Google, Facebook, and Bing; search ads capture high intent while social ads grow your database.
- Is there a long-term contract? — no; the subscription renews monthly and you can cancel anytime by support ticket.
- Can I change or pause my budget? — yes; you can increase, decrease, or pause, though steady campaigns tend to perform better.
Starting a Campaign
The closing Ready To Generate More Leads? section offers Start Buyer Lead Gen, Start Seller Lead Gen, and Start Re-Marketing Ads. On an account that already owns campaigns, Start Buyer Lead Gen opens the Buyer Lead Gen tab of Marketing → Campaigns, where spend, funnel, and campaign tables live — see Navigating Campaigns.
Questions?
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.
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