Introduction

Pay-Per-Click (PPC) Search Ads are a type of online advertising that allows Lofty's professional Digital Marketing Analysts to create campaigns and bid on keywords to appear in search engine result pages.

Lofty's PPC Search Ads aim to show your customized ads to the potential customers who are proactively searching for relevant keywords on Google's and/or Microsoft Bing's search engines and related websites and attract them to click on the Final URLs (Landing Pages) and jump to your website. When they finish the registration form, their information will be captured, thus new leads will be generated and synced to your Lofty CRM.

Summary

• Self-Purchase PPC Search Ads 
• Purchase Page
  • Purchasing Google PPC Search Ads
    • Budget and Payment
    • Potential Results
  • Source and Tag for PPC Search Ads
• FAQ

Self-Purchase PPC Search Ads 

PPC Search Ads are available in both the Lofty Marketplace and Marketing pages.

The message here may vary:

• If you have never purchased PPC Ads:
  • Buttons: See How Many Leads I Can Get and Buy Now
  • You will be directed to the purchase page
• If you have previously purchased PPC Ads:
  • Button: View Data
  • You will be directed to the Report page. From here, you can change your existing budget or purchase other marketing channels. 

Purchase Page

A new page will be added to the Marketing section, which includes a preview of the ads and the purchase options.

Purchasing Google PPC Search Ads

Budget and Payment

The lowest monthly budget is $600 per month, with a 20% Management Fee. The setup fee for the first-time purchase is $79.

If your lead generation budget is below $750 per month, an AI Assistant package is included for free. If your lead generation budget is above $750 per month, an AI Assistant package, Social Studio Pro, and CMA are included for free.

When purchasing the ads, you do have the option to share the costs with your lender. Per RESPA, as the agent, you must pay at least 50% of the total budget.

Potential Results

The potential leads and cost per lead (CPL) estimated results are calculated based on the last 6 months of data. Leads generated from these ads can be set to be team leads or private leads. 

Once submitted, the information entered on the purchase page cannot be changed. Once you submit, the information is given to Lofty's Ads Team to set up the ads.

Source and Tag for PPC Search Ads

The Source and Tag that is applied to leads generated from these ads will be:

• Source: Lofty Paid Lead
• Tag: LoftyPaid-Google or LoftyPaid-Microsoft, depending on which marketing channel you select.

These sources and tags cannot be edited.

FAQ

Q: How long does it take to get my PPC Search Ads activated and running?

A: It usually takes 24 hours for professional Digital Marketing Analysts to create the ads. If there are no factors that prevent your ads from being created successfully, you should expect your ads previews within 48 hours.

Q: How many targeting cities/zip codes should I set?

A: We have found that $300 is enough for a mid-sized city or zip code area. Too many targeting locations will not reach the audience, as the daily budget is fixed at around $10 per day. Zip codes generate little traffic on search engines in the real estate industry, so we will convert zip codes to cities and towns for the best performance.

Q: Can I know the preference of the leads from Lofty's PPC Search Ads?

A: Yes! We offer search keyword tags for the Lofty Paid Leads from Google and Bing. Their on-site activities will be recorded on the leads' detail pages, such as what listings they viewed and saved, what area, price, and listing types they searched, and their communication history with the AI Assistant. These records will be helpful for you to analyze the lead's intention on home buying or selling.

Questions?

If you have any questions regarding this topic or any others, please contact our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.