Registration Pop-up Trigger Rule (Lofty AOS)

Introduction

The registration pop-up trigger rule controls exactly when the pop-up appears to a visitor on your website. Triggering too early loses visitors who haven't engaged yet; triggering too late means they've already found what they need without registering.

Lofty offers two data-backed presets and a custom option so you can match your lead strategy.

How to Access the Trigger Rule

In the CMS, go to Settings > Lead Capture > Registration Pop-up Trigger Rule.

Choosing Your Trigger Strategy

Three options are available. Select the one that matches your goals.

Higher Conversion (Recommended)

Based on data from Lofty-built websites, this setting triggers the pop-up earlier in a visitor's session — when they've shown enough interest but haven't yet found everything they need. The result is typically more leads captured at the cost of some lead quality.

Best for: Agents and teams focused on maximizing lead volume.

Higher Quality

This option gives visitors more browsing time before the pop-up appears. Visitors who do register have shown more intent, resulting in higher quality leads — but fewer of them.

Best for: Agents who prefer fewer, warmer leads over high volume.

Custom

Build your own trigger rule by setting specific criteria.

Tips

• Start with Higher Conversion, then evaluate. Give either preset at least 30 days before comparing lead volume and quality in your CRM. Data beats guesswork.
• Consider your traffic source. Visitors from paid ads are often less patient — a quicker trigger works better. Organic search visitors tend to explore more, so a slightly delayed trigger (Higher Quality) may perform better.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.