Introduction

If you or your AI Assistant sends text messages to United States phone numbers, your virtual phone numbers must be linked to a verified A2P 10DLC (Application to Person, 10 digit long code) campaign. This article walks you through preparing your website, registering in Lofty, setting up your campaign, Lofty’s pre-review for non-Lofty websites, and common error codes.

Not sure what A2P 10DLC is? Learn more here: A2P 10DLC - What It Is & Which Plan to Choose

Summary

• Phase 1: Prepare Your Website (Do This Before Registering)
• Phase 2: Register Your Brand in Lofty
• Phase 3: Configure Your Campaign
• Phase 4: Lofty Pre-Review (Non-Lofty Websites Only)
• Pricing & Payment
• Common Error Codes & How to Fix Them

Phase 1: Prepare Your Website (Do This Before Registering)

Reviewers at The Campaign Registry will check your website against your registration. Get this right first — fixing it after a rejection means paying to resubmit. If you register with a non-Lofty website, Lofty will also pre-review your site against these same requirements before your registration goes to the carrier registry. See Phase 4 for details.

1A. Website Basics

1B. Consent Checkboxes

All SMS consent checkboxes must be:

• Unchecked by default
• Optional (not required to submit the form)
• Allow users to submit without checking them

The Terms of Service and Privacy Policy agreement must be its own separate checkbox — don’t combine it with the SMS consent checkbox.

Use the exact wording below — your campaign's opt-in description will quote it verbatim:

Sole Proprietor

• Checkbox 1 (optional): "By checking this box, I agree to receive text messages from [agentName] regarding real estate services, property inquiries, scheduling, and related communications. Message frequency varies. Message and data rates may apply. Reply HELP for help or STOP to opt out."
• Checkbox 2: "By checking this box, I agree to the Terms of Service and Privacy Policy of this website."

Standard Brand (Marketing)

• Checkbox 1 (optional): "By checking this box, I agree to receive recurring marketing communication from [CompanyName], including auto-dialed calls, texts, and artificial/prerecorded voice messages (message frequency varies; data rates may apply; reply 'STOP' to opt-out of texts or 'HELP' for assistance); Consent not required to make a purchase. I understand that I can call XXX-XXX-XXXX to obtain direct assistance."
• Checkbox 2: "By checking this box, I agree to the Terms of Service and Privacy Policy of this website."

Note: Finalize this wording before moving on — the registration form will pre-fill your opt-in description with this exact wording, using your company name and phone number.

1C. Privacy Policy & Terms of Service

Your site needs both, with working links. You’ll enter both URLs in the registration form, and they’re sent to the carrier registry. Each page must include specific SMS language:

• Privacy Policy — Add a dedicated “SMS / Text Messaging” (or “Mobile Information”) section, with:
  • A statement that users can opt out by replying STOP to any text (must be SMS-specific, not a general opt-out clause)
  • "Text messaging originator opt-in data and consent will not be shared with any third parties."
  • A statement that mobile numbers and opt-in data will not be shared or sold
• Terms of Service — Must be published on the same domain as your website (not a PDF behind a login or a page on another site). Add the following:
  • "Carriers are not liable for delayed or undelivered messages."
  • Instructions for STOP (opt out) and HELP (assistance)
  • "Message and data rates may apply."

Phase 2: Register Your Brand in Lofty

Navigate to Personal Settings → Communication → Call & Text → 10DLC Compliance and click Register Now.

Step 1: Select whether you have a Tax ID (EIN/CBN).

• Yes → Standard Brand
• No → Sole Proprietor Brand

Note: Selecting the wrong type will almost certainly fail — you'll pay again to resubmit.

Step 2: Fill in your business information. All information must be real, verifiable, and match public records.

The Privacy Policy and Terms of Service URLs are in the Website Policies section of the form. After you submit, they’re shown read-only on Brand Details.

Phase 3: Configure Your Campaign

3A. Opt-In Description

This must accurately reflect your actual website flow. Reviewers will verify it. Paste your checkbox wording verbatim — do not paraphrase.

Note: The How do end-users consent field is pre-filled with the exact checkbox wording your website should show, with your company name and phone number filled in. Make sure your website’s checkbox matches it word for word.

One-step form (all fields on one page):

"Consumers opt in by completing the contact form at {WEBSITE_URL}. The form displays a checkbox stating: '[EXACT CHECKBOX TEXT]'. Checking this box is optional. Phone number is optional. All checkboxes are unchecked by default and are not required. Message frequency varies. Message & data rates may apply. Reply STOP to opt out and HELP for help."

Two-step form (email first, then full form):

"Consumers opt in by completing the two-step contact form at {WEBSITE_URL}. On the first step, they enter their email address and click Continue. The second step displays their full contact details along with a checkbox stating: '[EXACT CHECKBOX TEXT]'. Checking this box is optional. Phone number is optional. All checkboxes are unchecked by default. Message frequency varies. Message & data rates may apply. Reply STOP to opt out and HELP for help."

3B. Campaign Description

3C. Sample Messages

Provide 2–5 samples. Each should:

• Identify the sender by brand/agent name
• Use [square brackets] for variable content like [First Name] or [City]
• Include an opt-out instruction in at least one message

Note: The platform automatically appends a system opt-out message to every text. Do not include that in your samples.

Standard Brand examples:

• "Hi [First Name], new listing alert in [City]! A [X]-bed home just hit the market at $[Price]. Want to schedule a showing? — [Agent] with [COMPANY_NAME]. Reply with 'unsubscribe' to opt-out of future text communication. This message is sent from [COMPANY_NAME]."
• "Hi [First Name], a home matching your search just dropped $[X]K in price this week. Interested in taking a look? — [Agent] with [COMPANY_NAME]. Reply with 'unsubscribe' to opt-out of future text communication. This message is sent from [COMPANY_NAME]."

Sole Proprietor examples:

• "Hi [First Name], this is [Agent Name]. I saw you were looking at properties in the area — do you have a few minutes to chat? Reply with 'unsubscribe' to opt-out of future text communication. This message is sent from [Agent Name]."
• "Hi [First Name], just following up on the property you inquired about. Are you still interested? Happy to answer any questions. — [Agent Name]. Reply with 'unsubscribe' to opt-out of future text communication. This message is sent from [Agent Name]."

3D. Pre-Submission Consistency Check

Rejections most often happen because of mismatches. Before submitting, verify:

Phase 4: Lofty Pre-Review (Non-Lofty Websites Only)

If you register with a website that isn’t built on Lofty, Lofty pre-reviews your registration after you submit and pay. The pre-review reads your website, Privacy Policy, and Terms of Service, and checks them against the issues carriers reject most often. Your registration then goes to the carrier registry, or you get specific changes to make first, with wording you can copy and paste.

Note: If you register with a Lofty website, there’s no pre-review. Your registration goes straight to the carrier registry.

4A. While the Review Runs

1. After payment, the Payment Successful popup includes a Next: Lofty pre-review section. The check takes a few minutes.
2. The Registration Review popup shows four areas being checked: Opt-in & Consent, Privacy Policy, Terms of Service, and Website & Business Identity. Each one changes to Checked as it finishes. Results for each area aren’t shown until the review is done.
3. You can close the popup while the review runs. Your Brand shows Pending, and Brand Details shows a yellow banner with a View progress link.

4B. Review Results

When your registration is with a specialist, Brand Details shows a yellow banner, and Edit Registration and Delete are hidden until the specialist decides. Then one of two things happens:

• Specialist passes it: Your registration goes to the carrier registry, and Brand Details shows a blue banner: “Passed Lofty’s pre-review — now with the carrier registry. Not the final approval yet.”
• Specialist finds issues: You’ll see the same Changes needed result, and the specialist will also email you what to fix.

4C. Fixing Your Website

If changes are needed, open Brand Details and click View review result in the red banner, or click the Review result tag next to the Brand status. You’ll see one card for each area that needs changes, up to four cards. Click How to fix on a card to see step-by-step instructions, then click Copy wording to copy the suggested text, with your company name and phone number already filled in.

4D. Resubmitting

1. After you update your website, go to Brand Details and click Edit Registration.
2. The form opens with your information already filled in. Update the Privacy Policy or Terms of Service URL if needed, then click Submit.
3. The pre-review runs again. If your registration fails three rounds in a row, it goes to a Lofty specialist.

Note: For any Brand with a Failed status, Edit Registration is the blue button at the top right of Brand Details. Delete is now in the ⋯ menu next to it.

4E. Notifications

You’ll get an in-app notification (Inbox → Notifications → @Me, titled 10DLC pre-review plus your Brand name) when:

• Changes are needed (you’ll also get an email)
• Your registration goes to a specialist
• The specialist makes a decision (you’ll also get an email)
• The carrier registry responds (you’ll also get an email)

You won’t get a notification if your registration passes the automatic pre-review. If a notification or email says your registration didn’t pass, click it to open Brand Details with your review result already showing.

Pricing & Payment

Payment goes directly to The Campaign Registry — not to Lofty. All fees are non-refundable, including if the registration fails.

Monthly fees are charged on the 1st. The first charge is the month after your campaign is verified.

Common Error Codes & How to Fix Them

These codes come from the carrier registry. If you’re using a non-Lofty website, Lofty’s pre-review (Phase 4) catches many of these issues before your registration is sent.

If the carrier registry rejects your registration, the reason shows on Brand Details. Click Edit Registration to fix and resubmit.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.

Related term: A2P, phone regulation, 10DLC