Introduction

If you or your AI Assistant sends text messages to United States phone numbers, your virtual phone numbers must be linked to a verified A2P 10DLC (Application to Person, 10 digit long code) campaign. 

Not sure what A2P 10DLC is? Learn more here: A2P 10DLC Registration

Important

If you do not send text messages to U.S. phone numbers, you do not have to complete 10DLC registration.

If you do not live in the U.S. or Canada, but do send text messages to U.S. phone numbers, please reach out to support@lofty.com for assistance. You will not be able to complete registration via our automated system.

Summary

• How to Register
• Submitting Payment
• Common Failure Reasons
• Frequently Asked Questions

How to Register

Navigate to Personal Settings > Communication > Call & Text > 10DLC Compliance and click Register Now. 

The first pop-up asks if you have a Tax ID (EIN or CBN) or not. If you do have a Tax ID, you will be registering a Standard Brand. If you do not have a Tax ID, you will be registering a Sole Proprietor Brand.

• Learn more about the differences between a Standard and Sole Proprietor Brand here: Standard and Sole Proprietor Brands

Important

If you select select the wrong type of Brand, it is very likely that the registration will fail and you will have to pay to submit another registration, so please be mindful of selecting the right option!

The process of registering your 10DLC Brand and Campaign are nearly the same, regardless of whether you choose Standard or Sole Proprietor. Here are the main differences:

1. A Sole Proprietor Brand can only have one Campaign, and that Campaign can only link one (1) virtual phone number. This means that if you are a sole proprietor, but you have more than one virtual number that you want to use to text via Lofty (maybe you have a personal virtual number and your AI Assistant has a virtual number), you will need to register multiple Sole Proprietor Brands and Campaigns - one for each virtual number.
2. A Standard Brand can link up to 400 virtual phone numbers, at a minimum, and there are three (3) different options for Standard Campaigns. Remember, a Standard Brand and Campaign does require a Tax ID number (EIN/CBN).

Once you've selected your Brand and Campaign type, proceed to complete the rest of your business identifying information. Here's the required information:

1. Legal Company Name
2. Country of Registration (only U.S. and Canada are available to select here. Please reach out to support@lofty.com if you do not live in the U.S. or Canada)
3. EIN/CBN (Standard Brand/Campaign only)
4. Street Address
5. Country
6. State/Province/Region
7. City
8. Postal/Zip Code
9. Your Website Address (if Lofty has completed this field for you, please do not edit it, even if you plan to change your website later.)
10. Phone Number (This is a phone number that you can be contacted on, not your virtual phone number)
11. Email
12. First Name
13. Last Name
14. Business Title (Standard Brand/Campaign only)
15. Job Position (Standard Brand/Campaign only)

After submitting your business information, the next step is to complete the Campaign information. This section aims to let phone carriers know about your business and why you are sending text messages to consumers. Here's the information collected:

1. Campaign Description:
   1. Lofty has provided a generic campaign description for a Real Estate Business. 
2. Two (2) Sample Text Messages:
   1. Here, provide two examples of a text message that you might send to a lead.
3. How do end-users consent to receive messages?
   1. The goal of this section is to let phone providers know that you are only texting leads who have consented to be contacted by you. Lofty has provided some generic messaging, as well as a direct link to your Lofty website registration pop-up.
   2. If you edit your website address on the previous page, the website registration pop-up link will not be available.
4. Campaign Scope:
   1. Lofty allows you to share your 10DLC campaigns with others on your account. If you are the team lead, you may want to register a campaign that can link all of the virtual phone numbers for the users on your account.

Submitting Payment

When you submit your A2P 10DLC registration, the payment is made directly to The Campaign Registry. This means that if you change your mind or if the application fails, you will not be eligible for a refund and you will have to submit another payment to apply again. Please but sure the information you provide is accurate before submitting the final application!

Your cost will vary, depending on the type of Brand and Campaign you select, outline below:

Note: Fees will be billed by Lofty and are a direct pass through to The Campaign Registry, https://www.campaignregistry.com/

Common Failure Reasons

If your 10DLC registration fails, you should see an error code. Below are some of the more common errors we have seen:

30882: Campaign Vetting Rejected due to Terms and Conditions

Part of the 10DLC Campaign vetting is reviewing your website's Terms of Use and Privacy Policy. If you are using a non-Lofty built website for your 10DLC application, you will need to verify that the Terms of Use and Privacy Policy for that website are accurate.

30886: Campaign Vetting Rejected due to Invalid Campaign Description

Verify that the campaign description accurately describes how you communicate via Lofty. If your business name mentions lending, we recommend including this in your campaign description.

30891: Campaign Vetting Rejected due to Invalid Website URL

Verify that your website URL is correct and active before resubmitting the application. If you mention leads visiting a website or collecting their contact information in either the Campaign description, Opt-in method, or any of the sample text messages, be sure to include the website URL.

30893: Campaign Vetting Rejected due to an inconsistency between the sample message and the use-case

Verify that the sample messages you provide are accurate, detailed, and reflective of the actual text messages you send via Lofty. At least one of the sample messages should include your business name and a method to opt-out of receiving text messages from you. The business name in the sample message must match the business name on your 10DLC Brand.

30895: Campaign Vetting Rejected due to Direct Lending Content

If the Campaign references lending, loan arrangements, or financial assistance, be sure to include this in the Campaign description.

30896: Campaign Vetting Rejected due to Opt-In Error

10DLC Campaigns require that you disclose how your leads are opting in to receive text messages from you. Please be sure that you provide an accurate description of how this is done.

30897: Campaign Vetting Rejected due to Disallowed Content

The 10DLC Campaign you are registering via Lofty has already been set to a Real Estate Marketing campaign type. When providing a Campaign Description, be sure that your reason for sending text messages aligns with Real Estate Marketing.

30903: Campaign Vetting Rejected due to Incorrect Sole Proprietor Brand Registration

If you have a Tax ID number, you must register a Standard Brand and Standard Campaign. Registering for a Sole Proprietor Campaign when you have a Tax ID number will result in a failure during the vetting process.

If you have a Sole Proprietorship LLC, you will have an EIN and you will need to register a Standard Brand and Campaign.

Keywords like LLC, Company, Team, or anything that indicates a business or more than one employee could cause an issue during vetting. If you are a sole proprietor, be aware that the business details and website should only have your information.

30907: Campaign Vetting Rejected due to Website Validation Issue

If you reference a website anywhere in the Campaign application, it must be the same website used for the Brand registration.

30908: Campaign Vetting Rejected due to Compliant Privacy Policy Required

As part of the 10DLC Campaign vetting process, The Campaign Registry will verify that your website's privacy policy is accessible to end-users and meets the compliance standards for the collection and use of mobile phone numbers for messaging.

If you receive this error code, we recommend that you include a direct link to the privacy policy within the example message. Once you have made a change to address the privacy policy error, please resubmit the campaign for review.

30909: Campaign Vetting Rejected due to Call to Action Verification Issue

The Call to Action associated with the Campaign could not be verified during the vetting process. If opt-in occurs outside of the website, be sure to provided a complete and fully detailed explanation of how a lead opts in to receive text messages from you.

Twilio Reference Error

This error is related to the Brand information. Please review the information submitted for the brand and make any necessary corrections before resubmitting the registration.

If the submitted information was correct, please reach out to the Lofty support team for assistance.

Frequently Asked Questions

Check out our frequently asked questions in our A2P 10DLC overview article:

A2P 10DLC FAQs

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.

Related term: A2P, phone regulation, 10DLC