Introduction

A2P stands for Application to Person. All text messages sent from the Lofty CRM are considered A2P. The alternative is P2P, or Person to Person, which are texts messages sent directly from one individual to another.

10DLC stands for 10-Digit Long Code. Phone numbers in the United States are 10DLC numbers.

Why Register?

10DLC numbers were originally designed for person to person (P2P) communication. This communication was unregulated and began seeing abuse from unsolicited messaging. United States telecom carriers put A2P 10DLC in place to ensure that SMS traffic to end-users is verified and consensual. A2P 10DLC allows people to opt in and out of communication and know who is messaging them. It also benefits businesses by offering them higher messaging throughput, brand awareness, and accountability.

Since Lofty is an application, all messages sent from Lofty should be registered. Users who do not register could have their messages blocked. 

Note: 10DLC registration is only required for Lofty users who will be sending text messages to United States phone numbers. If you will never be texting a United States phone number, you do not need to complete 10DLC registration.

Summary

• Who Needs to Register for A2P 10DLC?
• A2P 10DLC Registration
  • Sole Proprietor and Standard Brands
    • Sole Proprietor Brand
    • Standard Brand
  • Secondary Vetting
    • Trust Score
• Brand and Campaign Management
• Registration Error Codes
• Best Practices
  
• FAQs

Who Needs to Register for A2P 10DLC?

Anyone who sends SMS/MMS messages to United States phone number must register for A2P 10DLC.

*Note: Toll-Free numbers are not included in the A2P 10DLC system, so please contact Lofty Support for assistance with a toll-free number.

Lofty is considered an Independent Software Vendor (ISV). As such, we help you register A2P 10DLC Brands and Campaigns. 

Note: Lofty only assisting you with registering your virtual phone numbers with The Campaign Registry. All payments are sent directly to and all vetting is done directly by The Campaign Registry. Please see https://www.campaignregistry.com/ for more information.

 

A2P 10DLC Registration

To register, navigate to Settings -> Call/Text Settings -> 10DLC Compliance. If no Brands have been registered yet, you will see the option to Register Now.

The two main components of A2P 10DLC registration are Brands and Campaigns.

• The brand informs the carrier who is sending the message.
  • The Brand is your Company or Brokerage name.
• The campaign is the purpose of the message.
  • The Campaign is not a specific Smart Plan or drip campaign. The Campaign is the general reason you are sending text messages via Lofty.

Together, the Brand and Campaign tell the carrier who is sending the message and why the message is being sent. Your virtual phone numbers will be added to the appropriate campaign. 

 

Brand Registration

The first step of registration is to select if you do or do not have a Tax ID number (EIN/CBN)

The Sole Proprietor Brand is only intended for those who do not have a tax ID, while the Standard Brand is meant for those with a Tax ID. 

 

Sole Proprietor Brand

Note: The Sole Proprietor Brand can only register one (1) Campaign and that Campaign can only contain one (1) phone number. You may need to register multiple Sole Proprietor Brands to accommodate your virtual phone numbers. 

 

If you register multiple Sole Proprietor Brands, you must use a different personal phone number each time you register. 

Sole Proprietor Brands
Suitable For	Without Tax ID (EIN/CBN)
# of Campaigns permitted	1 Campaign Only
# of Phone numbers permitted	1 Phone Number Only
Outgoing Daily Message Limit	Up to 3,000 to the US, with a hard limit of 1,000 to T-Mobile
Message per Second (MPS) Throughput Toward US	1 Message per Second
Registration One-time Cost	Brand Registration: $4 Campaign Vetting Fee: $15
Monthly Cost	$2/Month

Note: Fees will be billed by Lofty and are a direct pass through to The Campaign Registry, https://www.campaignregistry.com/

If you select I don't have a TaxID (EIN/CBN), you be prompted to create the Sole Proprietor Brand and Campaign. The first step is to complete the Business Profile.

The Business Profile are the basic details about your business, which are needed to register the Brand. Please input information here that The Campaign Registry could use to contact you directly. Be sure to provide your personal phone number, and not a virtual or Google Voice phone number.

Since the Sole Proprietor Brand can only register one (1) Campaign, the Campaign details are collected next.

To register the Campaign, you must provide a description of why you are sending text messages, two (2) example text messages, and an explanation of how the text message recipients can opt in or out of receiving text messages from you. The Campaign registration is the same, regardless of whether you are registering a Sole Proprietor or Standard Campaign.

Important: If you edit or alter your Brand or Campaign details after submitting the payment, the payment will need to be submitted again. The brands and campaigns cannot be edited after submitting the registration.

Standard Brand

Note: Standard Brands can contain multiple Campaigns. You may only need one Brand to accommodate all the virtual phone numbers on your Lofty account.

Standard Brands
	Plan A: Low Volume Campaign	Plan B:  Standard Volume Campaign	Plan C: Special Campaign for Franchises
Suitable For	With Tax ID (EIN/CBN)
# of Campaigns permitted	50 Campaigns of the same use case type
# of Phone numbers permitted	Up to 400 phone numbers per campaign		Up to 5,000 phone numbers per Campaign
Outgoing Daily Message Limit, per Brand	Up to 6,000 to the US, with a hard limit of 2,000 to T-Mobile	Up to 200,000 to T-Mobile, based on the Trust Score
Message per Second (MPS) Throughput Toward US	3.75 Messages per Second toward major US networks	Up to 225 Messages per Second toward major US networks, based on the Trust Score
Registration One-time Cost	Brand Registration: $4/Brand Campaign Vetting Fee: $15/Campaign	Brand Registration: $44/Brand Campaign Vetting Fee: $15/Campaign
Monthly Cost	$1.50/Month	$10/Month	$30/Month

Note: Fees will be billed by Lofty and are a direct pass through to The Campaign Registry, https://www.campaignregistry.com/

If you select I  have a TaxID (EIN/CBN), you be prompted to create the Standard Brand. The first step is to select the Campaign that you are registering. Lofty will suggest one of three plans, based on your account activity, but you can select any of the options:

• Plan A: Low Volume Campaign
  • Suitable for Lofty accounts that send less than 6,000 text messages per day
  • Does not require secondary vetting
• Plan B: Standard Volume Campaign
  • Suitable for Lofty accounts that send more than 6,000 text messages per day
  • Requires secondary vetting
• Plan C: Special Campaign for Franchises
  • Suitable for Lofty accounts that send more than 6,000 text messages per day and have multiple agents, franchises or offices, and require individual phone numbers for each agent/location/office.
  • Requires secondary vetting

After selecting Plan A, B, or C, the next step is to provide your Business Profile.

The Business Profile are the basic details about your business, which are needed to register the Brand. After the Business Profile is complete, provide the Campaign details. 

To register the Campaign, you must provide a description of why you are sending text messages, two (2) example text messages, and an explanation of how the text message recipients can opt in or out of receiving text messages from you. The Campaign registration is the same, regardless of whether you are registering a Sole Proprietor or Standard Campaign.

 

The Campaign Scope determines which phone numbers can be added to this Campaign. Select My Campaign to only allow your own phone numbers to be registered to this campaign. Select Team/Company Campaign to allow the phone numbers that belong to other users on your account to be registered to this campaign.

 

Important: If you edit or alter your Brand or Campaign details after submitting the payment, the payment will need to be submitted again. The brands and campaigns cannot be edited after submitting the registration.

Secondary Vetting

Secondary vetting is an additional brand review done by carriers, and results in your Trust Score. The Trust Score may result in higher T-Mobile daily message limits and higher message per second (MPS) throughput. Secondary Vetting is required if you select the Standard Brand Plan B:Standard Volume Campaign or Standard Brand Plan C: Special Campaign for Franchises.

Basic Vetting	Secondary Vetting
Done by The Campaign Registry (TCR)	Done by Carriers
Required	Optional
No additional cost	One time fee of $40/Brand

Note: The Campaign Registry (TCR) is the 3rd party that administers the US wireless carriers' new registration system.

 

Trust Score

A Trust Score is a score assigned when the Brand is submitted for Secondary Vetting. The Standard Brand registration process uses a reputation algorithm to review specific criteria relating to your company and then assigns a “Trust Score” from 0 to 100. The higher your Trust Score, the more text messages you are able to send per day.

Trust Scores are static and do not automatically change over time. If you believe that your Trust Score is too low, you will need to submit another secondary vetting request.

Trust Score	T-Mobile Outbound SMS/MMS Message Limit
75 - 100	200,000/day
50 - 74	40,000/day
25 - 49	10,000/day
1 - 24	2,000/day

 

Trust Score	Total SMS Messages Per Second (MPS)	AT&T SMS MPS	T-Mobile SMS MPS	Verizon SMS MPS
75 - 100	225	75	75	75
50 - 74	120	40	40	40
25 - 49	12	4	4	4
1 - 24	3.75	1.25	1.25	1.25

 

Brand and Campaign Management

Once the Brand and Campaign registration has been submitted, the status will be Pending until The Campaign Registry has determined that the Brand and Campaign are Verified or Unverified. If Unverified, you have the opportunity to edit and resubmit the Brand and Campaign registration. Navigate to Settings -> Call/Text Settings -> 10DLC Compliance to see the Brands, along with their Registration Status, Brand Type, and Created Date.

Click on a Brand Name to see the Brand Details, as well as the Campaign(s) registered to this Brand, the Campaign's Registration Status, Campaign Type, Monthly Fee, Created Date, and Linked Phone Numbers. 

The Campaign Permission settings cog wheel allows you to share a Campaign with others on your Lofty account.

 

Click on the Campaign ID to see the Campaign Details and the virtual phone numbers that are linked to this Campaign. The upper right corner lets you know how many more phone numbers can be added to this campaign.

Phone number can be moved to another available Campaign by checking the box next to the phone number(s) you want to move and selecting the Campaign from the left side panel.

Registration Error Codes

If your Campaign registration has failed, you should be seeing one of the following error codes. Please see the steps below to resolve the issue and resubmit your Campaign for verification. If you see an error message other than one listed below, please reach out to Lofty support.

30882: Campaign Vetting Rejected due to Terms and Conditions

• Part of the 10DLC Campaign vetting is reviewing your website's Terms of Use and Privacy Policy. If you are using your Lofty built website for the 10DLC application, the Lofty consumer Terms of Use and Privacy Policy will apply automatically.
• If you are using another website for your 10DLC application, you will need to verify that the Terms of Use and Privacy Policy for that website are accurate.

30886: Campaign Vetting Rejected due to Invalid Campaign Description

• Verify that the campaign description accurately describes how you communicate via Lofty. If your business name mentions lending, we recommend including this in your campaign description.

30891: Campaign Vetting Rejected due to Invalid Website URL

• Please verify that your website URL is correct and active before resubmitting the application. If you are in the process of building your new website and the domain has not been configured, please wait until the website has been configured before resubmitting.
• If you mention leads visiting a website or collecting their contact information in either the Campaign description, Opt-in method, or any of the sample text messages, be sure to include the website URL.

30893: Campaign Vetting Rejected due to an inconsistency between the sample message and the use-case

• Please verify that the sample messages you provide are accurate, detailed, and reflective of the actual text messages you send via Lofty.
• At least one of the sample messages should include your business name and a method to opt-out of receiving text messages from you. The business name in the sample message must match the business name on your 10DLC Brand.

30895: Campaign Vetting Rejected due to Direct Lending Content

• If the Campaign references lending, loan arrangements, or financial assistance, be sure to include this in the Campaign description.

30896: Campaign Vetting Rejected due to Opt-In Error

• 10DLC Campaigns require that you disclose how your leads are opting in to receive text messages from you. Please be sure that you provide an accurate description of how this is done.

30897: Campaign Vetting Rejected due to Disallowed Content

• The 10DLC Campaign you are registering via Lofty has already been set to a Real Estate Marketing campaign type. When providing a Campaign Description, be sure that your reason for sending text messages aligns with Real Estate Marketing.

30903: Campaign Vetting Rejected due to Incorrect Sole Proprietor Brand Registration

• If you have a Tax ID number, you must register a Standard Brand and Standard Campaign. Registering for a Sole Proprietor Campaign when you have a Tax ID number will result in a failure during the vetting process.
  • If you have a Sole Proprietorship LLC, you will have an EIN and you will need to register a Standard Brand and Campaign.
• Keywords like LLC, Company, Team, or anything that indicates a business or more than one employee could cause an issue during vetting. If you are a sole proprietor, be aware that the business details and website should only have your information.

30907: Campaign Vetting Rejected due to Website Validation Issue

• If you reference a website anywhere in the Campaign application, it must be the same website used for the Brand registration.

30908: Campaign Vetting Rejected due to Compliant Privacy Policy Required

• As part of the 10DLC Campaign vetting process, The Campaign Registry will verify that your website's privacy policy is accessible to end-users and meets the compliance standards for the collection and use of mobile phone numbers for messaging.
• If you receive this error code, we recommend that you include a direct link to the privacy policy within the example message. Once you have made a change to address the privacy policy error, please resubmit the campaign for review.

30909: Campaign Vetting Rejected due to Call to Action Verification Issue

• The Call to Action associated with the Campaign could not be verified during the vetting process. If opt-in occurs outside of the website, be sure to provided a complete and fully detailed explanation of how a lead opts in to receive text messages from you.

 

Twilio Reference Error

• This error is related to the Brand information. Please review the information submitted for the brand and make any necessary corrections before resubmitting the registration.
• If the submitted information was correct, please reach out to the Lofty support team for assistance.

 

Best Practices

Select the scenario that meets your needs:

	#1	#2	#3
Do you have a Tax ID (EIN)?	No	Yes	Yes
Do you send more than 6,000 text message per day?	N/A	No	Yes

 

#1: You are an individual or a small business without a Tax ID (EIN). You must register a Sole Proprietor Brand and Campaign

STEP 1: Provide the following information to register the Sole Proprietor Brand

• First and Last Name:
  • You first and last name
• Email Address:
  • This must have a valid domain and cannot be a disposable email address. This email address can only be used a maximum of 10 times across all A2P Brand registrations with The Campaign Registry. If you have registered for A2P 10DLC with another vendor, that counts towards this limit.
• Phone Number:
  • Your business/contact phone number. This can be a landline, mobile, or other number, but it cannot be a virtual or Google voice number.
• Mobile Number:
  • This mobile number is critical in the registration process and is used for sending a One Time Password (OTP) verification request to you, which you must respond to.
  • This must be a valid US or Canadian mobile number only. This cannot be a number which you've acquired from a CPaaS provider (such as Twilio, etc.).
  • This mobile number can only be used a maximum of three times across all A2P Brand registrations with TCR. If you have registered for A2P 10DLC with another vendor, that counts towards this limit. You may use the same number for both the Phone Number field and the Mobile Number field, provided that this number satisfies all of the requirements here.
• Address:
  • Must be a valid US or Canadian address. It can be a PO Box.
  • This address can only be used a maximum of 10 times across all A2P Brand registrations with TCR. If you have registered for A2P 10DLC with another vendor, that counts towards this limit.
• Brand Name:
  • If you are a Sole Proprietor business, this must be your real business name. For Sole Proprietor businesses, the business name is usually your first name and last name, but you can also provide a DBA name if there is one. This field cannot be a unique identifier such as an account ID or email address.
  • If you have a TaxID number, you cannot register a Sole Proprietor campaign.

STEP 2: Provide the following information to register the Sole Proprietor Campaign

• Description:
  • A short description of what this SMS campaign does.
  • Min length: 40 characters. Max length: 4096 characters.
  • Example: "[Name] will use this campaign to connect with leads who have opted-in to our real estate database, to discuss the home buying or selling needs."
• Sample Text Messages:
  • Samples of the messages you will send. Must include at least 2 and up to 5 samples.
  • 20 character minimum length for each sample. 1024 maximum length for each sample.
  • Example: ["Book your next meeting", "Real Estate event is on"]
• End User Consent:
  • Details how a lead opts-in to receiving text messages from you, therefore giving consent to receive your messages. You can include multiple opt-in methods. 
  • 40 character minimum. 2048 character maximum.
  • If a website is used for opting in, provide a link to the website. The website must have a privacy policy and terms of service. Privacy policies also must include a statement of non-sharing for mobile numbers, message frequency, and "message and data rates may apply" disclosure.
  • Example: "Consumers opt in by visiting [website] and clicking "Register" on the top navigation menu. This triggers registration steps and displays all required fields including a phone number field. Once the registration fields are completed, the consumer must check a box agreeing to receive text messages from [name]. For reference, click this link to trigger the registration window directly: [link to registration page]

Tips

1. Sole Proprietor Brands and Campaigns are only intended for customers in the US and Canada who do not have a tax ID. If you have a Tax ID, you must register for a Standard or Low-Volume Standard Brand.
2. One SP brand can only have one campaign, and one campaign can only have one phone number. So if you have multiple numbers (for example: 1 Personal virtual number, 1 AI number), you need to register multiple SP brand and campaign.
3. Estimated Cost
   1. One-time: $4 per brand + $15 per campaign = $19
   2. Monthly: $2 per month per campaign

 

#2: If you have a Tax ID (EIN) and the number of messages sent from your brand is less than 6,000 per day, we recommend registering a Standard Brand without secondary vetting and a Low-volume use case campaign.

STEP 1: Provide the following information to register the Standard Brand

Company Information

• Legal Company Name
  
  • This is your business name, as listed on your Tax documents
• Country of Registration
  • Must be United States or Canada
• TaxID Number:
  • United States EIN: [xx-xxxxxxx]
  • Canada CBN: [xxxxxxxxx]

Address Information

• Street Address:
  • The street address as provided on your tax documents
• Country:
  • The country where you are located, must be US or Canada
• State:
  • The two-digit code for your state or province, for example:"NY"or"WA"
• City:
  • The city where you are located
• Postal/Zip Code:
  • The postal/zip code for your address
• Website Address
  • This must be a valid and active website

Authorized Business Representative

• Phone Number:
  • Valid phone number for the business contact
• Email:
  • Valid email addressfor this contact
• First Name:
  • Exact first name of the contact
• Last Name:
  • Exact last name of the contact
• Business Title:
  • The exact job title of the contact
• Job Position:
  • Must be one of the following: Director, GM, VP, CEO, CFO, General Counsel, Other

STEP 2: Register the Low-volume Campaign

• Description:
  • A short description of what this SMS campaign does.
  • Min length: 40 characters. Max length: 4096 characters.
  • Example: "[Name] will use this campaign to connect with leads who have opted-in to our real estate database, to discuss the home buying or selling needs."
• Sample Text Messages:
  • Samples of the messages you will send. Must include at least 2 and up to 5 samples.
  • 20 character minimum length for each sample. 1024 maximum length for each sample.
  • Example: ["Book your next meeting", "Real Estate event is on"]
• End User Consent:
  • Details how a lead opts-in to receiving text messages from you, therefore giving consent to receive your messages. You can include multiple opt-in methods. 
  • 40 character minimum. 2048 character maximum.
  • If a website is used for opting in, provide a link to the website. The website must have a privacy policy and terms of service. Privacy policies also must include a statement of non-sharing for mobile numbers, message frequency, and "message and data rates may apply" disclosure.
  • Example: "Consumers opt in by visiting [website] and clicking "Register" on the top navigation menu. This triggers registration steps and displays all required fields including a phone number field. Once the registration fields are completed, the consumer must check a box agreeing to receive text messages from [name]. For reference, click this link to trigger the registration window directly: [link to registration page]

 

Tips

1. Brand and campaign reviews have a long processing time, and once registered, the campaign use case cannot be changed. So if you anticipate sending more than 6,000 messages per day in the near future, it is advisable to register non-low-volume standard brands directly.
2. You can create up to 50 campaigns of the same use case type, with each campaign allowing up to 400 numbers by default. If you have more than 400 numbers, you will need to register multiple campaigns.
3. Estimated Cost
   1. One-time: $4 per brand + $15 per campaign = $19
   2. Monthly: $1.50 per month per campaign

 

#3: If you have a Tax ID (EIN) and the number of messages sent from your brand exceeds 6,000 per day, we suggest registering a Standard Brand with secondary vetting and a Standard/Special campaign use case.

STEP 1: Provide the following information to register the Standard Brand

Company Information

• Legal Company Name
  
  • This is your business name, as listed on your Tax documents
• Country of Registration
  • Must be United States or Canada
• TaxID Number:
  • United States EIN: [xx-xxxxxxx]
  • Canada CBN: [xxxxxxxxx]

Address Information

• Street Address:
  • The street address as provided on your tax documents
• Country:
  • The country where you are located, must be US or Canada
• State:
  • The two-digit code for your state or province, for example:"NY"or"WA"
• City:
  • The city where you are located
• Postal/Zip Code:
  • The postal/zip code for your address
• Website Address
  • This must be a valid and active website

Authorized Business Representative

• Phone Number:
  • Valid phone number for the business contact
• Email:
  • Valid email addressfor this contact
• First Name:
  • Exact first name of the contact
• Last Name:
  • Exact last name of the contact
• Business Title:
  • The exact job title of the contact
• Job Position:
  • Must be one of the following: Director, GM, VP, CEO, CFO, General Counsel, Other

STEP 2: Register the Campaign

• Description:
  • A short description of what this SMS campaign does.
  • Min length: 40 characters. Max length: 4096 characters.
  • Example: "[Name] will use this campaign to connect with leads who have opted-in to our real estate database, to discuss the home buying or selling needs."
• Sample Text Messages:
  • Samples of the messages you will send. Must include at least 2 and up to 5 samples.
  • 20 character minimum length for each sample. 1024 maximum length for each sample.
  • Example: ["Book your next meeting", "Real Estate event is on"]
• End User Consent:
  • Details how a lead opts-in to receiving text messages from you, therefore giving consent to receive your messages. You can include multiple opt-in methods. 
  • 40 character minimum. 2048 character maximum.
  • If a website is used for opting in, provide a link to the website. The website must have a privacy policy and terms of service. Privacy policies also must include a statement of non-sharing for mobile numbers, message frequency, and "message and data rates may apply" disclosure.
  • Example: "Consumers opt in by visiting [website] and clicking "Register" on the top navigation menu. This triggers registration steps and displays all required fields including a phone number field. Once the registration fields are completed, the consumer must check a box agreeing to receive text messages from [name]. For reference, click this link to trigger the registration window directly: [link to registration page]

If you have more than 400 10DLC numbers, you will have two options:

Option 1 - Register Standard Use Case Campaign	Option 2 - Apply Special Use Case Campaign
By default, Lofty will assist you in registering a "Marketing" type campaign. Each campaign can be linked to up to 400 numbers, and a brand can have up to 50 campaigns with the same use case. If you anticipate owning a total of less than 2500 numbers, this option is suitable for you.	You can register the "Agents; franchise; local branches" use case. This use case requires additional approval on a carrier-by-carrier basis for the specific use case. Once approved, a maximum of 5,000 numbers can be linked to a single Agents, Franchises, and Local Branches Campaign.
Please note: This option incurs a higher monthly cost of $10/month per campaign. It is essential to monitor the numbers owned by your team to ensure that all messages are sent from registered numbers. Given the time it takes to register a campaign and the non-use fee charged if the campaign remains unused for more than 60 days after registration, it is important to have a clear understanding of when to register.	Please note: If you require more than 5,000 numbers due to having more than 5,000 agents or business locations, you will need to register one or more additional Campaigns of this type. If your application is rejected, it means that one or more carriers have determined that your use case did not meet the required criteria based on the information provided during registration. To initiate the sending of A2P-registered traffic, please re-register your campaign with standard use case.
Estimated Costs One-time: $4 per brand + $15 per campaign + $40 secondary vetting per brand = $59 Monthly: $10 per month per campaign	Estimated Costs One-time: $4 per brand + $15 per campaign + $40 secondary vetting per brand = $59 Monthly: $30 per month per campaign
1 - 24	2,000/day

 

As the account owner, it is your responsibility to register brands and campaigns for all team members and ensure that all messages sent from your account are properly registered. For users on Lofty's multi-team solution or having their own vendor backends, the registration process differs based on the account management scenario:

• If you manage the sub-accounts, you can register the brand and campaign at the company level, allowing all your teams to utilize it.
• If you are a re-seller and the sub-accounts have their own brand, you need to instruct them to individually register the Brand and Campaign for their respective teams.

FAQs

Q: What is The Campaign Registry?

A: The Campaign Registry(TCR) is a central hub for registering A2P 10DLC messaging campaigns. TCR verifies that your business is legitimate, and that you’re texting consumers for legitimate reasons, so that your text messages can be delivered reliably and at scale. 

 

Q: I am in Canada, how does this apply to me?

A: If you have a Canadian virtual phone number and only text leads that also have Canadian phone numbers, you do not need to register 10DLC. However, if your virtual phone numbers are not registered, you will not be able to text any United States phone numbers. 

 

Q: If I am in Mexico but do Business in the US does this apply to me?

A: Yes, if you send text messages to United States phone numbers, you will need to register 10DLC. You must also provide a US or Canadian business address in your application. If you do not have a US or Canadian address, please reach out to support@lofty.com for assistance. You will not be able to complete the registration within your account.

 

Q: What was the recent regulation change that made this happen?

A: 10DLC registration is required for all businesses who send text messages to consumers with United States phone numbers utilizing any type of software or application (i.e. Application to Person: A2P)

10 digit long code numbers in the United States were originally designed for person to person (P2P) communication. These routes were unregulated, and in recent years have started seeing abuse from spam applications and unsolicited messaging.

Due to the increase in spam messages, many consumers have lost trust in SMS as a form of communication. US A2P 10DLC is the standard that carriers have implemented in the US to regulate this communication pathway.

A2P 10DLC improves the end-user experience by making sure that people can opt in and out of messaging and also know who is sending them messages. It also benefits businesses, offering them higher messaging throughput, brand awareness, and accountability.

 

Q: I run 50 drip campaigns in my Lofty CRM. Do I really need to register 50 10DLC campaigns?

A: No, most Lofty users will only need to register one (1) campaign. An A2P 10DLC campaign was defined by The Campaign Registry. The campaign is the reason you are sending text messages via Lofty, in general. You do not need to register a new 10DLC campaign for each smart plan or drip campaign.

 

Q: I've already registered for A2P 10DLC through another vendor or directly through The Campaign Registry. Do I need to register again on Lofty?

A: Brands and Campaigns cannot be shared across vendors. The Campaign Registry requires you to select a vendor when registering your A2P 10DLC campaign and they do not allow the vendor to be changed after registration is complete. When you register via Lofty, Lofty will automatically be set as the vendor.

 

Q: I have multiple addresses for business. Which address should I provide in my registration?

A: The Campaign Registry will be vetting the information you provide. We recommend using your legally registered address, as per the EIN/Tax ID letter.

 

Q: My Sole Proprietor Brand has failed verification, what can I do to pass verification?

A: We have a few tips and tricks that may help with your Sole Proprietor brand verification:

1. If you have a tax ID number, you have to register a Standard brand. Check last year's tax return if you aren't sure. We also recommend using the address on your tax form for your business address.​
2. The website you provide in your brand registration cannot have any other agent information on it. You need to appear as a sole proprietor – no business partners.​
3. Your brand registration must have your personal cell phone number, not a virtual or Google Voice number, as the contact number. If you are registering multiple Sole Proprietor brands, you must use a different personal phone number for each brand.

 

Q: My registration failed the first time and I need to resubmit. Why do I need to pay again? Can I get a refund?

A: Payment is required each time you submit a 10DLC registration because the information is sent to The Campaign Registry for vetting. Lofty is not receiving any payment from your 10DLC registration and cannot offer a refund.

 

Q: Are the A2P fees charged at the same time/in the same roll-up as the normal Lofty fees or will be separate/contingent on when I registered to campaigns and when it was verified? 

A:  It's charged on the 1st of the month. Billing looks like the image below.

This monthly fee is waived when you register, so you will pay it for the first time the first month after your campaign is verified. If the campaign fails, then you do not get charged the monthly fee.

 

Q: Roughly how quick is the turnaround for 10DLC these days?

A:  A campaign can be verified from 3-5 business days but can take up to 4- 5 weeks. 

 

Q: Why did my campaign fail due to the sample messages I provided?

A: Remember to add the opt-out message to your sample messages. Simply write a sample message that you might send to a lead and add "Reply unsubscribe to opt-out of future text communication. This message was sent from (your name) at (your business name)."

 

 

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.

Related term: A2P, phone regulation, 10DLC