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SEO Updates Timeline

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Introduction

This article is intended to provide a list of SEO improvements that have been made within the Lofty platform recently. Our goal is to remain transparent and keep you, as our users, informed regarding enhancements to your Lofty-built websites.

The dates on the list below represent the release date of related improvements for when these went live on your Lofty-built website.

 

Summary

August 5, 2024 - DNS Error Check for Third-Party Domains

Type: DNS Error Monitoring
Affected Scope: Third-Party Domains on Lofty Websites
Resolution:

Implemented regular DNS error checks for third-party domains and notified users to adjust DNS configurations as needed. This measure helps prevent website inaccessibility and mitigates potential negative impacts on SEO.

July 26, 2024 - Hn Tag Optimization for Property Detail Pages

Type: HTML Tag Optimization
Affected Scope: Property Detail Pages

Resolution:

Improved the hierarchical structure of content on property detail pages by optimizing Hn tag usage, enhancing the SEO performance of property detail pages.

July 5, 2024 - Optimization of Canonical Tags for Property Detail Pages and AMP Details

Type: Canonical Optimization

Affected Scope: Property Detail Pages 

Resolution:

Updated canonical tag implementations to address duplication concerns across property detail pages and their corresponding AMP versions within the Lofty system. This optimization aims to streamline content indexing and improve search engine ranking accuracy.

 

July 3, 2024 - Optimization of Aggregated Property Listing Page Titles and Descriptions

Type: SEO Optimization

Affected Scope: Property Listing Aggregation Page

Resolution:

Implemented enhancements to optimize title and description generation for aggregated property listing pages. Make adjustments ensure improved relevance between title, description, URL, and content, minimizing duplication issues.

 

June 24, 2024 - Launched Search Engine Optimization (SEO) Tool

Type: New Feature Supports Systematic SEO Optimization

Affected Scope: All Full Site in beta test scope 

Resolution:

The SEO Tool now includes a powerful tool that allows you to directly assess the indexing performance of the pages on your Lofty build website. With this feature, you can easily identify areas for improvement in your website's search engine optimization (SEO) and make updates accordingly. This will ultimately help you acquire organic traffic and enhance the visibility of your website. For more details: SEO Tool

 

June 11, 2024 - Integrated All Clients into Our Google Search Console (GSC) Account

Type: Data Integration

Affected Scope: All Full Sites 

Resolution:

All full site client data has been added to our GSC account for pulling SEO performance data, which will aid in subsequent analysis and optimization efforts.

June 6, 2024 - Completed Transition from Client-Side Rendering (CSR) to Server-Side Rendering (SSR)

Type: Rendering Optimization

Affected Pages: All Full Site Pages

Resolution:

Transitioned the full site rendering method from CSR to SSR, eliminating the need for search engines to execute scripts for client-side content rendering. This change improves crawling efficiency by allowing direct server-side content delivery.

April 23, 2024 - Subdomain Content Duplication Resolved

Type: Content and SEO Structure Optimization

Affected Pages: Subdomains

Resolution:

Restructured all subdomains to avoid content duplication with the main domain, which previously affected SEO negatively. Crawlers are now redirected from subdomains to the main site. The indexed amount from subdomains will decrease as Google bot re-crawls these sites.

February 22, 2024 - Added Default H1 Tags to Key Pages

Type: HTML Tag Optimization

Affected Pages: Part of pages including listing detail pages and blog detail pages

Resolution:

Enhanced HTML structure by adding default H1 tags to improve content hierarchy and SEO performance on listing and blog detail pages.

January 29, 2024 - SEO Audit Tool

Type: SEO Audit Tool Implementation

Affected Pages: All Full Sites

Resolution:

Deployed SEO Audit Tool across the full site to enhance on-page SEO performance.

January 22, 2024 - Implementation of 'If-Modified-Since' HTTP Header

Type: Crawl Efficiency Improvement

Affected Pages: Previously crawled pages

Resolution:

Enhanced Google bot crawl efficiency by implementing the 'If-Modified-Since' HTTP header. If no changes are detected on revisited pages, a 304 status is returned, informing the search engine that no processing is necessary for unchanged pages.

December 18, 2023 - Website URL Structure Optimization

Type: URL Optimization

Affected Pages: Blog list and detail pages, agent list and detail pages, office listing details

Resolution:

Refined URL structures to better highlight the hierarchical relationship of site content, making it more SEO-friendly.

Aug 7, 2023 - Implement Server-side rendering (SSR) to Whole Website (Beta Testing)

Type: General Optimization

Affected Pages: All Pages

Resolution: 

Implement Server-side rendering (SSR) - know more here: https://web.dev/rendering-on-the-web/ to boost SEO performance on all website pages.

Current test website: Implement Server-side rendering (SSR) - know more here: https://web.dev/rendering-on-the-web/ to boost SEO performance on the listing search page.

 

Jul 27, 2023 - Website Performance Optimization

Type: General Optimization

Affected Pages: All Pages

Resolution:  implement optimization on the backend services and endpoints. currently can support 3 times the number of crawling requests of daily Googlebot.

 

Jun 26, 2023 - Technology Stack Upgrade

Type: General Optimization

Affected Pages: All Pages

Resolution:

  1. Enhance page rendering speed significantly by upgrading the frontend tech stack from VUE 3 to VUE 4.
  2. Optimize the layout of "DOM" on the listing page, making it more readable and friendly to search engine crawlers.

Jun 13, 2023 - Structured Data Optimization

Type: General Optimization

Affected Pages: All Pages

Resolution: We have made adjustments and repairs to the structured data, enriching the content displayed on the search results page. Check the sample site here. 
image2023-6-20_10-18-5.png

 

May 30, 2023 - Reduce HTML Size on The Website Pages

Type: General Optimization

Affected Pages: All Pages

Resolution: The CSS that was previously loaded synchronously in HTML is now obtained through an API, reducing the size of the HTML. As a result, the overall size of the regular page's DOM is reduced by more than 20%, making it more SEO-friendly.

 

May 17, 2023 - Add landing page URLs into sitemap.xml

Type: Bug Fixed

Affected Pages: Landing pages

Cause: sitemap.xml only included page links on the main website

Resolution: add every landing page URL in the sitemap.xml and keep updating those links when updating sitemap.xml everyday.

May 16, 2023 - Add "noindex" tag for special scenarios

Type: General Optimization

Affected Pages: Listing sitemap

Solution: add a "noindex" tag when there are no matched listings for auto-generated search pages, and removed those links in sitemap.xml. this can reduce unnecessary alerts for soft 404 alerts and improve the efficiency of crawlers.

May 13, 2023 - Display "more" info by default for crawlers

Type: General Optimization

Affected Pages: Listing detail pages - read more (only for crawlers)

Solution: display more info to crawlers by default. Increasing more text ratio of the listing detail page can improve the page quality for SEO.
SEO_Updates_Timeline_-_Kuan_-_Confluence_and_5_more_pages_-_Work_2_-_Micros.._2023-05-18_at_11.35.49_PM.jpeg

May 12, 2023 - Fixed "20%" parameters in the URL

Type: Bug Fixed

Affected Pages: Listing detail page - Breadcrumb navigation 

Cause: the URL path was generated without replacing the space with "-"

Solution: URL path is generated before the page rendering and replace the space with "-"

image2023-5-18_16-32-7.png

May 11, 2023 - Optimize Website Page Structure

Affected Pages: All

Solutions:

  1. Compress and optimize the HTML size of the web page.
  2. Optimize some data exchanging endpoints to asynchronous requests.

May 5, 2023 - Website Performance Improvement 

Affected Pages: All

Solutions:

  • Improve the response time for website backend servers. We‘ve reduced wait time by 30% for listing search APIs, this will highly reduce the loading time for listing search pages.
    image2023-5-12_11-2-46.png

April 19, 2023 - Implement Server-side rendering (SSR) to Listing Search pages

Implement Server-side rendering (SSR) - learn more here: https://web.dev/rendering-on-the-web/ to boost SEO performance on the listing search page.

 

April 15, 2023 - Implement Server-side rendering (SSR) to Listing Detail pages

Implement Server-side rendering (SSR) - learn more here: https://web.dev/rendering-on-the-web/ to boost SEO performance on the listing detail page.

SSR is a technical method to help search engine crawlers get the content on the website more quickly and accurately, this often can affect the First Paint (FP) and First Contentful Paint (FCP) when you do a website performance check.

 

April 6, 2023 - Invalid string length in field "name" (in "brand")

Cause

Google bot can only recognize the name field if it is less than 70 characters.

Solution

Now, our system will only return 70 characters at max to avoid this error.

image2023-4-10_16-25-38.png

 

April 4, 2023 - No global identifier provided (e.g., gtin, brand)

Cause

Missing value for "brand".

Solution

We have added a value for "brand"

image2023-4-10_16-47-29.png

 

April 4, 2023 - Google could not determine the prominent video on the page

Cause

Some video players use an iframe to load the video without nofollow tags.

Solution

We have added nofollow tags for videos with iframe.

image2023-4-10_16-30-2__1_.png

 

April 3, 2023 - Date/time not in ISO 8601 format in field "duration".

Cause

"duration" format is not right under schema tags.

Solution

We have added the correct time value to "duration" tag

image2023-4-10_16-35-30.png

 

April 2, 2023 - Either "price" or "priceSpecification.price" should be specified (in "offers")

Cause

Missing value for "price" or "priceSpecification.price"

Solution

We have added a value for "price" or "priceSpecification.price"

image2023-4-10_16-40-4.png

 

March 29, 2023 - Missing field "name" (in "review.author").

Cause

Missing value for "name" (in "review.author")

Solution

We have added a value for "name" (in "review.author")

image2023-4-10_16-44-3.png

 

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by a chat with us through your Lofty CRM. 

 

Related terms: SEO, search engine, indexing, site index, SEO improvement

 

 

 

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