Introduction
This article is intended to provide a list of SEO improvements that have been made within the Lofty platform recently. Our goal is to remain transparent and keep you, as our users, informed regarding enhancements to your Lofty-built websites.
The dates on the list below represent the release date of related improvements for when these went live on your Lofty-built website.
Summary
- Aug 7, 2023 - Implement Server-side rendering (SSR) to Whole Website (Beta Testing)
- Jul 27, 2023 - Website Performance Optimization
- Jun 26, 2023 - Technology Stack Upgrade
- Jun 13, 2023 - Structured Data Optimization
- May 30, 2023 - Reduce HTML Size on The Website Pages
- May 17, 2023 - Add landing page URLs into sitemap.xml
- May 16, 2023 - Add "noindex" tag for special scenarios
- May 13, 2023 - Display "more" info by default for crawlers
- May 12, 2023 - Fixed "20%" parameters in the URL
- May 11, 2023 - Optimize Website Page Structure
- May 5, 2023 - Website Performance Improvement
- April 19, 2023 - Implement Server-side rendering (SSR) to Listing Search pages
- April 15, 2023 - Implement Server-side rendering (SSR) to Listing Detail pages
- Apr 6, 2023 - Invalid string length in field "name" (in "brand")
- Apr 4, 2023 - No global identifier provided (e.g., gtin, brand)
- Apr 4, 2023 - Google could not determine the prominent video on the page
- Apr 3, 2023 - Date/time not in ISO 8601 format in field "duration"
- Apr 2, 2023 - Either "price" or "priceSpecification.price" should be specified (in "offers")
- Mar 29, 2023 - Missing field "name" (in "review.author").
Aug 7, 2023 - Implement Server-side rendering (SSR) to Whole Website (Beta Testing)
Type: General Optimization
Affected Pages: All Pages
Resolution:
Implement Server-side rendering (SSR) - know more here: https://web.dev/rendering-on-the-web/ to boost SEO performance on all website pages.
Current test website: Implement Server-side rendering (SSR) - know more here: https://web.dev/rendering-on-the-web/ to boost SEO performance on the listing search page.
Jul 27, 2023 - Website Performance Optimization
Type: General Optimization
Affected Pages: All Pages
Resolution: implement optimization on the backend services and endpoints. currently can support 3 times the number of crawling requests of daily Googlebot.
Jun 26, 2023 - Technology Stack Upgrade
Type: General Optimization
Affected Pages: All Pages
Resolution:
- Enhance page rendering speed significantly by upgrading the frontend tech stack from VUE 3 to VUE 4.
- Optimize the layout of "DOM" on the listing page, making it more readable and friendly to search engine crawlers.
Jun 13, 2023 - Structured Data Optimization
Type: General Optimization
Affected Pages: All Pages
Resolution: We have made adjustments and repairs to the structured data, enriching the content displayed on the search results page. Check the sample site here.
May 30, 2023 - Reduce HTML Size on The Website Pages
Type: General Optimization
Affected Pages: All Pages
Resolution: The CSS that was previously loaded synchronously in HTML is now obtained through an API, reducing the size of the HTML. As a result, the overall size of the regular page's DOM is reduced by more than 20%, making it more SEO-friendly.
May 17, 2023 - Add landing page URLs into sitemap.xml
Type: Bug Fixed
Affected Pages: Landing pages
Cause: sitemap.xml only included page links on the main website
Resolution: add every landing page URL in the sitemap.xml and keep updating those links when updating sitemap.xml everyday.
May 16, 2023 - Add "noindex" tag for special scenarios
Type: General Optimization
Affected Pages: Listing sitemap
Solution: add a "noindex" tag when there are no matched listings for auto-generated search pages, and removed those links in sitemap.xml. this can reduce unnecessary alerts for soft 404 alerts and improve the efficiency of crawlers.
May 13, 2023 - Display "more" info by default for crawlers
Type: General Optimization
Affected Pages: Listing detail pages - read more (only for crawlers)
Solution: display more info to crawlers by default. Increasing more text ratio of the listing detail page can improve the page quality for SEO.
May 12, 2023 - Fixed "20%" parameters in the URL
Type: Bug Fixed
Affected Pages: Listing detail page - Breadcrumb navigation
Cause: the URL path was generated without replacing the space with "-"
Solution: URL path is generated before the page rendering and replace the space with "-"
May 11, 2023 - Optimize Website Page Structure
Affected Pages: All
Solutions:
- Compress and optimize the HTML size of the web page.
- Optimize some data exchanging endpoints to asynchronous requests.
May 5, 2023 - Website Performance Improvement
Affected Pages: All
Solutions:
- Improve the response time for website backend servers. We‘ve reduced wait time by 30% for listing search APIs, this will highly reduce the loading time for listing search pages.
April 19, 2023 - Implement Server-side rendering (SSR) to Listing Search pages
Implement Server-side rendering (SSR) - learn more here: https://web.dev/rendering-on-the-web/ to boost SEO performance on the listing search page.
April 15, 2023 - Implement Server-side rendering (SSR) to Listing Detail pages
Implement Server-side rendering (SSR) - learn more here: https://web.dev/rendering-on-the-web/ to boost SEO performance on the listing detail page.
SSR is a technical method to help search engine crawlers get the content on the website more quickly and accurately, this often can affect the First Paint (FP) and First Contentful Paint (FCP) when you do a website performance check.
April 6, 2023 - Invalid string length in field "name" (in "brand")
Cause
Google bot can only recognize the name field if it is less than 70 characters.
Solution
Now, our system will only return 70 characters at max to avoid this error.
April 4, 2023 - No global identifier provided (e.g., gtin, brand)
Cause
Missing value for "brand".
Solution
We have added a value for "brand"
April 4, 2023 - Google could not determine the prominent video on the page
Cause
Some video players use an iframe to load the video without nofollow tags.
Solution
We have added nofollow tags for videos with iframe.
April 3, 2023 - Date/time not in ISO 8601 format in field "duration".
Cause
"duration" format is not right under schema tags.
Solution
We have added the correct time value to "duration" tag
April 2, 2023 - Either "price" or "priceSpecification.price" should be specified (in "offers")
Cause
Missing value for "price" or "priceSpecification.price"
Solution
We have added a value for "price" or "priceSpecification.price"
March 29, 2023 - Missing field "name" (in "review.author").
Cause
Missing value for "name" (in "review.author")
Solution
We have added a value for "name" (in "review.author")
Questions?
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by a chat with us through your Lofty CRM.
Related terms: SEO, search engine, indexing, site index, SEO improvement
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