Every Lofty Front website is delivered Done-for-You (DFY): after you complete the AI Website Build Form, a dedicated Website Specialist from our delivery team builds, refines, and launches your site with you.
What your Specialist does
- Brand refinement — polishes the AI draft into a custom design that matches your brand
- IDX configuration — connects your MLS feed(s) so listings display and sync automatically
- Page & content build — builds out your pages, including hyperlocal neighborhood content
- Live training — meets with you to walk through the site and teach you how to manage it
Done-for-You tiers
Your DFY tier — chosen at purchase — determines the depth of the build:
| Tier | Best for | What’s different |
|---|---|---|
| Launch | Getting live fast | Core site build and branding |
| Grow | Building local authority | Deeper content and neighborhood pages |
| Scale | Maximum market presence | The most extensive design, content, and SEO work |
Want to upgrade your tier? Contact your Lofty rep — see Managing or Canceling Your Subscription.
Delivery timelines
Estimated time to go-live depends on your tier:
- Launch — about 7 business days
- Grow — about 4–5 weeks
- Scale — about 8 weeks
Tracking progress
Your build status page (shown when you log in while your site is in progress) displays your tier, the deliverables included, estimated completion, and current status. While you wait, you can set up communication and import your leads — see Your Onboarding Journey.
Approving and going live
Your Specialist will review the finished site with you, make final adjustments, and publish it once you approve.
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