Getting Started with Lofty Blast (Lofty AOS)

Introduction

Lofty Blast is Lofty's hyper-local advertising product for Facebook and Instagram. It comes in 2 strategies — Zip Code Blast, which reserves a ZIP code so you stay visible across a whole neighborhood, and Listing Blast, which promotes a single listing to generate leads fast. The Lofty Blast page explains both strategies, compares them side by side, and opens the purchase flows; running campaigns are monitored from Marketing → Campaigns.

Opening Lofty Blast

1. In the left menu, go to Marketing → Lofty Blast.

The page opens with the headline Dominate Your Local Market With Targeted Ads and 2 buttons — Explore Listing Blast and Explore Zip Code Blast — above a stat band (“$99 Starting Price”, “24/7 AI-Powered Presence”, “5x Average ROI”, “70% Lead Response Rate”).

Choosing a Blast Strategy

The Choose Your Blast Strategy section presents the 2 products:

• Zip Code Blast ($198 /mo) — “Claim exclusive rights to high-potential zip code areas.” Bullets cover exclusive zip code targeting, real-time competitive tracking, AI-powered 24-hr leads, a campaign insights dashboard, and U.S. & Canada availability. Its button is Claim Your Zip Code.
• Listing Blast — “Promote your listings on Facebook and Instagram with stunning, optimized ads.” Bullets cover listing-specific campaigns, customizable ad creatives, and data-driven A/B testing. Its button is Promote Your Listing.

The How It Works section lays out the 3-step flow: Choose Your Package, Customize Your Campaign (targeting, budget, and messaging), and Launch & Generate Leads.

Comparing Zip Code Blast and Listing Blast

The Zip Code Blast vs. Listing Blast, Which Is Right For You? table breaks down the 2 strategies:

Getting Answers from the FAQ

The Frequently Asked Questions section expands each question in place:

• What's the difference between Zip Code Blast and Listing Blast? — Zip Code Blast builds consistent visibility in an area; Listing Blast promotes one listing for quick leads.
• Where will my ads appear? — currently Facebook and Instagram; more platforms may be added.
• What does it mean to “claim” a Zip Code? — claiming reserves limited availability in that ZIP, so popular ZIP codes may fill up.
• What results should I expect from Zip Code Blast? — sustained local presence and top-of-mind visibility rather than a short spike.
• What is Listing Blast? — AI-powered listing promotion that drives exposure and inquiries without manual ad management.
• Can I cancel anytime? — yes; you can stop future renewals, and completed billing periods are typically non-refundable.

Starting a Blast

• Claim Your Zip Code (and Explore Zip Code Blast) open the Zip Code Blast checkout. Its Ad Settings screen offers a region selector, a Check Availability: Enter Zip Code field with a map, and Your Zip Code Blast™ Plan estimates (Total Est. Views, Est. Local Leads) above Payment Information and Pay Now.
• Promote Your Listing opens the Create a New Listing Blast wizard, starting at Select Your Plan with your listings and recommended weekly budgets — the same flow as + Promote a Listing on the Listing Blast tab of Campaigns; see Navigating Campaigns.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.