Note: Lofty is rolling out in stages. Depending on the version your account is on, some features or screens described in this article may look different or may not yet be available to you.
Introduction
The Brand Awareness page is the starting point for Lofty's 2 paid advertising products: Sphere Ads, which runs automated ad campaigns to the people already in your network, and Google Local Service Ads (LSA), which places you in Google's local search results. The page introduces both products, compares them, and holds the buttons that begin each campaign setup.
Opening Brand Awareness
- In the left menu, go to Marketing → Brand Awareness.
The page opens with the header Brand Awareness, an Ask Lofty AI button in the top-right corner, and a hero banner titled “Reach More Clients With Smart Real Estate Ads” with 2 campaign buttons: Start with Sphere Ads and Launch Your LSA Campaign.
Warning: Every campaign button on this page — Start with Sphere Ads, Launch Your LSA Campaign, Start Sphere Ads Today, Start LSA Campaign Now, Get Started with Sphere Ads, and Get Started with Google LSA — begins setup for a paid advertising product. Only continue if you intend to set up a campaign.
Reviewing the Sphere Ads Section
The Sphere Ads section, titled “Turn Connections Into Loyal Clients,” pitches automated ads aimed at your existing network. It lists 3 selling points:
- Referral Network — “63% of business comes from referrals. Sphere Ads turns connections into clients automatically”
- Automated Ads — monthly automated campaigns keep your brand top-of-mind
- Cross-Device Reach — ads reach your audience on mobile, tablet, and desktop
The section ends with the Start Sphere Ads Today button.
Reviewing the Google Local Service Ads Section
The Google Local Service Ads section, titled “Rank #1 Local Search,” covers Google LSA campaigns. It lists 2 selling points:
- Local Targeting — reach clients actively searching for real estate services near you
- Trust with Google — display Google's “Screened” badge and capture LSA leads directly into your CRM
The section ends with the Start LSA Campaign Now button.
Below it, the “Why Multi-Platform Advertising Wins” section makes the case for running both products together, with 4 tiles: Generate Leads on Autopilot, Maximize Local Exposure, Build Trust Instantly, and Cross-Device Reach.
Browsing Success Stories and FAQs
- Success Stories — a carousel of testimonial cards for each product; every card includes a “How It Worked” summary and a Get Started with Sphere Ads or Get Started with Google LSA button.
- Frequently Asked Questions — click a question to expand its answer. General questions cover which product to choose, time to results, and success measurement; below them sit a dedicated Sphere Ads FAQ and a Google Local Service Ads (LSA) FAQ, which cover eligibility, go-live time, lead delivery, pricing, and ad ranking.
Note: Per the FAQ, choose Sphere Ads to engage your database and drive referrals from people who already know you, and choose LSA to capture people actively searching Google for an agent nearby. The LSA FAQ lists $400/month as a typical starting budget and notes that eligibility depends on your location and Google's verification/screening requirements.
Starting a Campaign
Click any of the campaign buttons — for example Start with Sphere Ads or Launch Your LSA Campaign — to begin that product's setup. The page repeats these entry points in the hero banner, at the end of each product section, in the Success Stories cards, and in the closing “Start Reaching More Clients Today!” banner.
Warning: Campaign setup leads to a paid order. Review pricing and targeting carefully before you commit; this article stops at the entry point and does not walk the setup flow.
Questions?
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.
Comments
0 comments
Please sign in to leave a comment.