Lofty Bloom is a powerful, automated branding solution tailored for real estate agents who want to dominate their local markets. By combining direct mail's effectiveness with digital advertising's precision, Bloom helps agents establish themselves as the go-to experts in their target zip codes—with minimal effort.
Note: This feature is not available in Canada
Summary
Getting Started with Lofty Bloom
Frequently Asked Questions (FAQ's)
Key Features
Automated Postcard Farming
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Dynamic Postcards: Professionally designed postcards with personalized branding and strong calls to action.
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Targeted Audience: Delivered to homeowners in your selected zip code, focusing on high-potential leads.
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Proximity Targeting: Timed with new listings or sales to maximize relevance and engagement.
Integrated Digital Advertising
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Digital ads complement postcard campaigns by targeting the same homeowners online.
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Maintains omnipresent visibility, positioning you as the top real estate professional in your market.
Lead Capture and Automation
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Postcards include QR codes that enable homeowners to opt-in for communication while ensuring TCPA and 10DLC compliance.
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New leads are automatically set up on Home Value reports and contacted by your AI Assistant for qualification and follow-up.
Comprehensive Market Exclusivity
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Each zip code is exclusive to one user, eliminating competition from other Lofty Bloom agents.
Real-Time Analytics
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The Lofty Bloom dashboard offers insights into postcard interactions, digital ad performance, and lead registrations.
Getting Started with Lofty Bloom
Step 1: Select Your Zip Code
- Choose the area you want to dominate. Each zip code is exclusive to one agent.
- Lofty analyzes the selected zip code, providing turnover rate, sales volume, and average sales price data to confirm its viability.
Step 2: Campaign Customization
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Work with a marketing expert to define target price ranges and confirm campaign parameters.
Step 3: Launch Your Campaign
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Commit to a one-year agreement. Postcards and digital ads run automatically, targeting homeowners in your selected zip code.
Why Choose Lofty Bloom?
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Seamless Automation: Once set up, campaigns run on autopilot with minimal agent involvement.
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Holistic Branding: Integrates direct mail and digital advertising for maximum market impact.
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Exclusive Territories: Secure your zip code to eliminate overlap with other agents.
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Lead Nurturing: Integrated AI tools streamline communication for efficient lead follow-up.
Campaign Details
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Monthly Postcards: Approximately 300 postcards are sent monthly, aligned with 15–25 listing events.
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Digital Ads: Target the same audience, ensuring consistent brand visibility.
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Lead Notifications: Receive alerts for new registrations and QR code interactions.
Availability
Lofty Bloom is available to U.S.-based agents only. Support for Canadian users may be added in future updates.
Frequently Asked Questions
What is circle prospecting? Circle prospecting is a strategy where real estate agents target homeowners in a specific geographic area (neighborhood or zip code) to generate leads. It helps build brand recognition and increases the chances of finding buyers or sellers.
Can I customize my postcards? No, customization is not available. Lofty Bloom uses market-proven dynamic postcard designs to maximize engagement, maintain compliance, and highlight your branding.
Are ads run from my business page? No. Lofty Bloom creates and manages the pages to ensure maximum brand visibility within your target area.
Why am I getting leads registered as buyers? Postcards and ads attract a range of homeowners and potential buyers. Leads are categorized as buyers based on engagement with property-related content or market inquiries.
Is there a specific Smart Plan for Lofty Bloom? Yes. Lofty Bloom offers a tailored Smart Plan with automated email sequences, text messages, and reminders to nurture leads and encourage timely follow-ups.
Can I change the verbiage on my postcards? The messaging is predefined and optimized for strategy. For special requests, contact Lofty support to discuss potential adjustments.
Where is the agent information for my postcards pulled from? Agent details (contact info, logo, headshot) are drawn from your Lofty account. Contact support if updates are needed.
Questions?
If you have any questions regarding this topic or any others, please contact our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your CRM.
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