Introduction

Sphere Ads (formerly Brand Awareness Ads) are designed to promote yourself and your services to take your advertising efforts to new heights and drive traffic to your website. The aim is to increase awareness of your brand in your community and drive brand recognition.

Summary

• Sphere Ads
• Sphere Ad Creation
• Campaign Tracking

Sphere Ads

Lofty offers two (2) options for Sphere Ads, Basic Sphere Ads and Call Sphere Ads. Both options are charged weekly to promote you and your services to your community. Both ads are promoted on both Facebook and Instagram.

The only difference is, that Call Sphere Ads allow a potential lead to call you directly from your website, while Basic Sphere Ads provide the ad placement, without the option to call you directly.

The cost breakdown for each ad type is outlined below:

Basic Sphere Ads

Basic Sphere Ads start at $39 for one (1) week and can run for up to four (4) weeks. You will be billed the full amount upon purchase.

An example Basic Brand Ad:

Call Sphere Ads

Call Sphere Ads start at $69 for one (1) week and can run for up to four (4) weeks. You will be billed the full amount upon purchase.

An example is called a Brand Ad:

Sphere Ad Creation

The first step is to select Basic Sphere Ads or Call Sphere Ads and the duration of the ad will run, from 1-4 weeks. The required information is the same for both brand types.

Next, your profile information will be pre-loaded from your Lofty account information. Here, you can add a different photo, update your name and contact information, and select the location you want to target with these ads.

After submitting the payment, an ad preview will be available. Here, you can start customizing the advertisement. 

Template

Click Edit under Template to change the ad template. Click on each template to see the preview update with your information. You can also upload your own image. Click Save once you have selected the template for the ad.

Ad Creative Settings

This section allows you to edit the contact information, photo, and content featured on the ad. Again, click Save to save the updates.

Location & Audience

This section allows you to set the location that these advertisements are targeting. Ideally, this is the area where you are hoping to gain business and establish your brand.

Note: Only one (1) area can be selected.

Landing Page

This is the website that will open when a potential lead clicks on your ad. This can be your Lofty website, a Lofty Landing Page, or a Custom website.

Note: If you select Custom Page, Lofty cannot track or monitor lead performance on the ad.

Lead Capture Setting

This section allows you to select the type of lead you want to attract whether the lead will be a team or private lead in the CRM, allows you to set lead routing rules, and will include a tag on the lead so they can be found easily.

Once you are satisfied with the advertisement settings, click Publish. Please note that once the ad has been published, the image content cannot be changed.

Campaign Tracking

Once the ad campaign has been published, the results can be tracked by navigating to Marketing >  Brand Awareness > Sphere Ads.

Separate tabs are available to track Basic ads and Call ads. Click + New Sphere Ads to create a new sphere ad campaign.

Note: The campaign will be Pending until the start date arrives

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM