Note: Lofty is rolling out in stages. Depending on the version your account is on, some features or screens described in this article may look different or may not yet be available to you.
Introduction
The Social Agent is Lofty's AI copilot for social media. It helps you plan, create, and schedule posts — including posts built from your listings — so your social presence stays active without much manual effort.
Opening the Social Agent
- In the left menu, click AI Copilots.
- On the Social Agent tile, click Launch (it opens in a new tab). It also lives under Marketing → Social.
The workspace opens on the Planner tab, with Posts and Listing Feed tabs beside it, and Create a Post and Ask Lofty AI in the top-right corner.
Understanding the Tabs
- Planner — your calendar of upcoming and past posts.
- Posts — the posts you've created.
- Listing Feed — posts generated from your listings.
Creating a Post
Click Create a Post (in the header or on the Planner) to start a new social post with the Social Agent's help.
Warning: Publishing a post sends it to your connected social accounts. Review the content and target accounts before you post.
Questions?
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.

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