Note: Lofty is rolling out in stages. Depending on the version your account is on, some features or screens described in this article may look different or may not yet be available to you.
Introduction
The List Your Home Block is a seller lead capture tool embedded directly on your website. Visitors who are thinking about selling their home can enter their property address — and that information comes to you as a lead in Lofty.
Use it on your Home page, a dedicated Sell page, or a Home Valuation page to capture sellers early in their decision-making process.
Adding the List Your Home Block
- Open the Website CMS (from Lofty top nav: Content > Websites, then click your site).
- Select the page you want to edit.
- Click Blocks in the left navigation.
- Find the List Your Home block type and choose your preferred style.
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Drag the block to the position you want on the page.
Configuring the Block
Double-click the block or click the Edit icon.
Fields and options : - Form fields displayed (address, contact info, property details) - Where submissions route in the CRM (lead type, pipeline stage) - Heading and button label customization
After configuring, click Publish to go live.
Tips
- Pair with a Home Evaluation page. Visitors who submit their address are likely interested in a home value — route them to your home valuation tool as a follow-up.
- Add near your hero section. Seller lead capture works best at the top of a dedicated Sell page where the visitor's intent is already clear.
Questions?
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.
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