Introduction

*Please note that the features available to you on the Lofty platform will vary depending on the package you have purchased. For any questions in this regard, please reach out to your assigned Customer Success Manager or our Support Team for more information.

Release Date

The release date for this set of features is Monday, December 30, 2019.

Summary

• Additional Insight Using Lead Phone Numbers
• Additional Lead Import Fields 
• Optimization to "Unsubscribe"

Additional Insight Using Lead Phone Numbers

Lofty will now use a new API improvement to detect the number type when new leads enter the system from the Website, Zillow, Zapier, Open House, or Email Parsing (other sources). This integration will determine whether the number is a landline as well as whether the number is valid. Because this API improvement will not always be 100% accurate, users can still mark numbers as "Bad Numbers" to manually void that number. 

There will also be a warning that displays when an invalid or landline number is selected. This will display on both the web app and the mobile app:

For mass text messages, the system will exclude the leads with invalid phone numbers.

For any auto texts scheduled in Smart Plans, the system will skip the texts if the lead’s number is marked as invalid or is a landline number. 

For leads that are coming from Zapier/Zillow (no other sources), this new integration will work to detect the lead’s name as well (if unknown). Lofty will then update the lead’s name. There will be a system log left on the lead's timeline indicating what happened as an explanation to all users:

Additional Lead Import Fields 

The lead import process has been improved to allow for the following:

1. Three buyer properties

2. Two seller properties

3. Four family members

Users can now click on the "+" button to add an extra set of data for those fields. Clicking on the "-" button will clear the fields.

For more general information regarding lead import, please reference Import your Leads to Lofty.

Optimization to "Unsubscribe"

Lofty has now made the "unsubscribe" process more intuitive from a lead's perspective which is important when interacting with new prospective clients. When a lead clicks on the "Unsubscribe" button at the bottom of an email, it will unsubscribe from ALL Lofty-sent emails (those sent by the @lofty.me email address), not just that one.

*Currently, the "Welcome Email" is not supported in this request from a lead to unsubscribe but will be supported in the future. 

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com> or by phone at 1 (855) 981-7557.