Understanding Your Mass Email Sending Results

Introduction

When you send a mass email to a group of leads, not every recipient necessarily gets it — some are skipped, most often because their email address is on Lofty's suppression list after previous emails to that address bounced repeatedly. Lofty shows you exactly what happened after every mass email send: who received it, who was skipped, and why.

Viewing Your Send Result

After a mass email finishes sending, Lofty shows you a results notification summarizing:

• Recipients the email was sent to — the leads who actually received the message.
• Recipients who were skipped — with a reason for each (most commonly, the address is on the suppression list due to repeated bounces).

Downloading the Full Results

Download a CSV of the complete send result directly from the results notification, including every recipient and, for skipped recipients, the reason they were skipped.

Frequently Asked Questions

Why were some of my leads skipped? Check the results notification for that send — it lists a specific reason for each skipped recipient. The most common reason is that the address is on our suppression list after bouncing repeatedly in the past.

Does this include emails that bounced after they were sent? No. This report only covers the send itself. A bounce that happens after a successful delivery isn't included here.

Can I keep a record of this? Yes — download the CSV from the results notification for your records.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.