Note: Lofty is rolling out in stages. Depending on the version your account is on, some features or screens described in this article may look different or may not yet be available to you.
Introduction
The Homeowner Agent is Lofty's AI copilot for your homeowner database. It monitors properties, sorts homeowners by how likely they are to sell, and nurtures them with personalized Home Reports and campaigns — turning your past clients and sphere into a long-term seller pipeline.
Opening the Homeowner Agent
- In the left menu, click AI Copilots.
- On the Homeowner Agent tile, click Launch. You can also reach it under Automation → Homeowner Agent.
What It Does
The workspace opens on the Overview tab, with Homeowners, Campaigns, and Settings tabs. It tracks how many homeowners the AI is monitoring, classifies them by intent (Likely Seller, Long-term Nurture, Absentee Owner, and more), and reports on engagement.
For the full walkthrough — the performance metrics, homeowner analysis, and how to configure enrollment, Cash Offer cards, lenders, and the Welcome Email — see Getting Started with Homeowner Agent.
Questions?
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.

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