Introduction

The Lofty Hyperlocal Website is a premium website package designed to establish you as the go-to real estate expert in your local market. This article walks you through what the package includes, how to purchase it, and what to expect after you do.

Summary

• What Is a Hyperlocal Website?
• Why Choose a Hyperlocal Website?
• How to Purchase a Hyperlocal Website
• What Happens After You Purchase?
• What Your Hyperlocal Website Includes
• Frequently Asked Questions

What Is a Hyperlocal Website?

A Lofty Hyperlocal Website is a professionally designed, AI-powered website built specifically around your specialized area. Unlike a standard real estate website, a Hyperlocal Website focuses deeply on the neighborhoods and communities where you work, giving buyers and sellers a reason to see you as their local authority.

The package combines two things: a hyperlocal website plan and a done-for-you design service. That means Lofty's team handles the setup for you. You do not need to build anything yourself.

Why Choose a Hyperlocal Website?

• Establish yourself as the neighborhood expert with a site built around your specific farm areas, not generic content.
• AI generates your site content using your marketing profile, including area pages, neighborhood guides, and blog posts designed to rank in local search results.
• An interactive Click Map lets visitors explore your farm areas visually, driving engagement and capturing lead information.
• A premium homepage showcases your brand, active listings, and social proof in a polished, professional design.
• Three SEO-optimized blog posts are published automatically to help build your online presence from day one.
• The done-for-you service means a Lofty team member handles the site setup process with you directly, so you are not on your own.

How to Purchase a Hyperlocal Website

Go to the Marketplace

From the main navigation, click Marketplace. Under the Branding and Marketing section, you will see the Hyperlocal Website card listed first.

[Marketplace screenshot]

Review the package and click "Get Website Now" 

On the product detail page, review the package details and pricing. The "We do it all for you" bundle will be pre-selected. This is the only available option. When you are ready, click Get Website Now to continue.

[screenshot of this page]

Select the website owner 

If you are an Account Owner purchasing on behalf of a team member, select the member's name from the list on the next screen. If you are purchasing for yourself, this step will be skipped automatically.

[Screenshot: The "Choose Company Member" screen showing a list of team members. Members who already have a website are grayed out and cannot be selected]

Review and Pay

Review your order summary and complete payment using your saved payment method.

[Screenshot: The Review and Pay screen showing the order summary with the Hyperlocal Website package price ($149 + $499) and a payment confirmation button.]

Confirm your purchase

After payment is processed, a confirmation message will appear. Click to close it. You will receive a confirmation email shortly after purchase. A member of the Lofty team will reach out within 24 business hours to begin your site setup.

[Screenshot: The purchase confirmation modal with a success message informing the user that a team member will reach out within 24 business hours.]

What Happens After You Purchase?

Here is what to expect after completing your purchase:

1.  You receive a confirmation email

A confirmation email is sent immediately after purchase. It confirms your purchase and introduces your new Hyperlocal Website. Keep this email for your records.

2.  Lofty reaches out within 24 business hours

A Lofty team member will contact you to kick off the setup process. They will work with you to confirm your farm areas, preferences, and any additional details needed to personalize your site.

3.  AI builds your site

Once setup begins, Lofty's AI analyzes your marketing profile and builds your complete Hyperlocal Website automatically. The AI-generated site includes everything listed in the next section.

[Screenshot: The site builder screen showing the welcome message "Ready To Build Your Website?" and the AI site generation option with a summary of what will be created: homepage, area pages, blog posts, and click map.]

What Your Hyperlocal Website Includes

Once your site is built, you will have a complete, ready-to-launch website with the following:

Premium Homepage

A professionally designed homepage that showcases your brand, your active listings, and social proof like reviews and endorsements. This is the first thing visitors see when they land on your site.

[Screenshot: Example of a Hyperlocal Website homepage showing an agent's branding, a hero image of a neighborhood, featured listings section, and a testimonials section.]

Interactive Click Map

An interactive map of your specialized areas is embedded directly on your site. Visitors can click on individual neighborhoods to explore area information, which drives engagement and prompts visitors to submit their contact information.

[Screenshot: The interactive Click Map on a Hyperlocal Website, showing a geographic area map with clickable neighborhood zones highlighted. A sample area detail panel is shown on the right side.]

Hyperlocal Area Pages

Each of your areas gets its own dedicated page with neighborhood-specific content, local market data, and community insights. These pages are designed to rank in local search results and give visitors a reason to stay on your site.

[Screenshot: A sample Hyperlocal Area Page for a specific neighborhood, showing a neighborhood header image, market statistics, a local insights section, and a lead capture form.]

Three SEO-Optimized Blog Posts

Three blog articles are written and published to your site automatically. Each article is optimized for search engines around keywords relevant to your farm area, helping you build organic visibility online.

[Screenshot: The blog section of a Hyperlocal Website showing three published articles with titles, thumbnail images, and short previews. Article topics are focused on local real estate trends and neighborhood guides.]

Frequently Asked Questions

Q: I already have a website on my account. Can I still purchase a Hyperlocal Website?

A: The Hyperlocal Website package is only available for users who do not currently have an active website. If you already have a site, the purchase option will not be available for your account. Contact support if you have questions about upgrading or switching.

Q: Can I purchase a Hyperlocal Website for someone on my team?

A: Yes, if you are an Account Owner you can purchase a Hyperlocal Website for any team member who does not already have a site. During the purchase flow, you will be asked to select which member the website is for.

Q: How long does it take to get my website set up?

A: A Lofty team member will reach out within 24 business hours after your purchase to begin the setup process. The time to complete the full build will depend on the details confirmed during onboarding.

Q: Can I buy just the hyperlocal website without the design service?

A: No. The hyperlocal website plan and done-for-you design service are sold together as a bundle. They cannot be purchased separately.

Q: Can I edit my site content after it is live?

A: Yes. Once your site is live, you can log in to Lofty CMS to update content, add new blog posts, edit area pages, and make other changes at any time.

Q: Will the blog posts and area pages be updated automatically over time?

A: The three blog posts and area pages are generated at the time your site is built. Ongoing updates to content are your responsibility through Lofty CMS. Contact the Lofty support team if you have questions about adding or refreshing content.

Questions?

If you have any questions regarding this topic or any others, please contact our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.