Lead routing is an important topic to be aware of when distributing incoming leads to offices, teams, and individual agents depending on their source. Most of the lead routing logic associated with the Enterprise product is the same as it is for current team editions of Lofty. Please take some time to review the following article for more context: Lead Routing Rules. This article will only address the differences between what is outlined in that article and what is available in the Enterprise product.
- Users with the "Manage Lead Distribution —— Entire Company" permission can manage the lead routing rules for the entire account and every group.
- Users with the "Manage Lead Distribution —— User's Group" permission can only manage the lead routing rules for their own group and any subgroups.
See Enterprise Edition - Permissions for more information.
As you are getting started with lead routing, be sure to take a look at the New Leads options (which can sometimes be missed). This will help you configure whether new leads for certain user types will go through lead routing or not.
You will want to reference Lead Routing Rules > Basic Settings for more information on how this works.
We have optimized Enterprise lead routing to make sure that leads can be distributed within the customizable hierarchy that can exist within Enterprise accounts.
The main setting that has been optimized is found under Settings > Lead Routing >Lead Options:
Here, you may decide if leads are routing via Team/Company/Group lead routing rules, or via your personal lead routing rules:
Use these options to customize how leads are routed if they enter via the Company Website. Here, you have the option to send leads through the Company scope lead routing or assign leads directly to the Company owner, listing agent, or agent whose profile the lead is registered through.
If the Company Website is toggled ON, leads will be routed via lead routing rules. If it is toggled OFF, leads will be assigned to the Company Owner.
Use these options to customize how leads are routed if they enter via the Group Website.
Utilize the Advanced Settings if you would like to choose company vs. group differently for each of your groups:
Use this setting to customize whether leads from lead sources integrated by individual users should be routed via company lead routing or personal lead routing:
Click to set the lead routing scope for Third Party Providers and Lead Imported from Open API:
Here, specific lead sources that are connected via email parsing or integration can be routed either by Company or Personal Lead Routing scope:
Lead routing rules are located in Settings > Lead Routing
Once on this page, you will notice there is a drop-down at the top in the middle for Scope. This drop-down allows you to narrow down the scope of what tier the lead routing rules are set up for. By selecting the group you would like to look at, the lead routing rules established for that group will be displayed on this page. Lead routing rules can be set up for every individual group.
Adding a Rule
To add a rule, click on the + Add New button at the top:
Whatever scope you had selected before will be chosen by default, but you can adjust the group that this rule applies to by clicking the drop-down in the top-right of the lead routing settings:
Reference Lead Routing Rules for more instructions on how to set up the lead routing rules.
If, as outlined above, you selected a scope for a group that has subgroups, you will be presented with another drop-down menu where you will be asked to choose the Assignment Level:
- Group. Choose any groups that are nested under the group selected in the Scope at the top of the rule.
- Agent. Select any individual agent that forms part of the group selected in the Scope at the top of the rule.
- Lead Pond. Select any of the available lead ponds set up under Settings > Lead Pond.
If you choose "Group" as the Assignment Level, you will only be able to use the "Round Robin" distribution method (reference Lead Routing Rules for more information) because the other options do not work logically with assigning to a group level. The other options will all be greyed out.
Choosing the "Agent" option for Assignment Level will allow you to use all distribution methods (reference Lead Routing Rules for more information). You will be able to choose all the individual agents that you want to have on the distribution list.
As mentioned above, if "Lead Pond" is selected for Assignment Level, you will simply choose ONE option from a list of all available lead ponds:
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <email@example.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.