Introduction
Variables, in Lofty, also known elsewhere as "merge fields," can be used to bring in specific information into your email/text templates so that you can send them out in mass or via automation but still include specific information related to a lead or the assigned agent of that lead.
There are two different types of variable data in Lofty: (1) Lead Variables and (2) Agent Variables. The variables that fall into both of these categories are defined in this article below.
Summary
Lead Variables
- Lead Name - #lead_name#
- Lead First Name - #lead_first_name#
- Lead Last Name - #lead_last_name#
- Lead Email - #lead_email#
- Lead Phone - #lead_phone#
- Lead Source - #lead_source#
- Lead Mailing Address - #lead_mailing_address#
- Seller Lead Address - #seller_lead_address#
- Seller Property Price - #seller_property_price#
- Buyer Lead City - #buyer_lead_city#
- Buyer Inquired Listing Address - #buyer_inquired_listing_addr#
- Buyer Property Address - #buyer_property_address#
- Buyer Inquiry Price - #buyer_inquiry_price#
- Custom Field - #custom_field_[custom field here]#
Lead Name - #lead_name#
*Available for all lead types.
The full name (first + last) of a lead.
Lead First Name - #lead_first_name#
*Available for all lead types.
The first name of a lead.
Lead Last Name - #lead_last_name#
*Available for all lead types.
The last name of a lead.
Lead Email - #lead_email#
*Available for all lead types.
A lead's primary email address.
Lead Phone - #lead_phone#
*Available for all lead types.
A lead's primary phone number.
Lead Source - #lead_source#
*Available for all lead types.
The source of a lead. For more information see Lead Source Logic.
Lead Mailing Address - #lead_mailing_address#
*Available for all lead types.
The full mailing address of a lead (not the property address). If you need individual parts of an address, use the segmented variables below instead.
Lead Mailing Address Street - #lead_mailing_address_street#
*Available for all lead types.
The mailing street address only--of a lead.
Lead Mailing Address City - #lead_mailing_address_city#
*Available for all lead types.
The mailing city only--of a lead.
Lead Mailing Address State - #lead_mailing_address_state#
*Available for all lead types.
The mailing state only--of a lead.
Lead Mailing Address Zip - #lead_mailing_address_zip#
*Available for all lead types.
The mailing zip only--of a lead.
Seller Lead Address - #seller_lead_address#
*Only available for seller-type leads.
Refers to the address of a property listed on a seller lead under the Selling category. Properties are found under the Engagement tab of a lead profile. If you would like to break down the address further (street, city, etc.) reference the segmented variables that follow this one.
If the lead has multiple properties under this label type, this variable will produce the complete address that was added to the lead profile most recently. The newest property.
Seller Lead Address Street - #seller_lead_address_street#
*Only available for seller type leads.
Refers to the street address only of a property listed on a seller lead under the Selling category. Properties are found under the Engagement tab of a lead profile.
If the lead has multiple properties under this label type, this variable will produce the street address that was added to the lead profile most recently. The newest property.
Seller Lead Address City - #seller_lead_address_city#
*Only available for seller-type leads.
Refers to the city only of a property listed on a seller lead under the Selling category. Properties are found under the Engagement tab of a lead profile.
If the lead has multiple properties under this label type, this variable will produce the city for the address that was added to the lead profile most recently. The newest property.
Seller Lead Address State - #seller_lead_address_state#
*Only available for seller-type leads.
Refers to the state only of a property listed on a seller lead under the Selling category. Properties are found under the Engagement tab of a lead profile.
If the lead has multiple properties under this label type, this variable will produce the state for the address that was added to the lead profile most recently. The newest property.
Seller Lead Address Zip - #seller_lead_address_zip#
*Only available for seller-type leads.
Refers to the zip code only of a property listed on a seller lead under the Selling category. Properties are found under the Engagement tab of a lead profile.
If the lead has multiple properties under this label type, this variable will produce the zip code for the address that was added to the lead profile most recently. The newest property.
Seller Property Price - #seller_property_price#
*Only available for seller-type leads.
Refers to the price of a property listed on a seller lead under the Selling category. Properties are found under the Engagement tab of a lead profile.
If the lead has multiple properties under this label type, this variable will produce the price for the address that was added to the lead profile most recently. The newest property.
Buyer Lead City - #buyer_lead_city#
*Only available for buyer-type leads.
Refers to the city name the lead has searched for on your Lofty IDX website. This can be added automatically as a result of the lead's activities on your Lofty website or you can add it manually by editing the Search Criteria on a lead profile.
If the lead has searched multiple cities, this variable will produce the most recent city that was searched on your Lofty IDX website.
Buyer Inquired Listing Address - #buyer_inquired_listing_addr#
*Only available for buyer-type leads.
Refers to the complete address of a property listed on a seller lead under the Buying category. Properties are found under the Engagement tab of a lead profile. If you would like to break down the address further (street, city, etc.) reference the segmented variables that follow this one.
If the lead has multiple properties under this label type, this variable will produce the complete address for the property that was added to the lead profile most recently. The newest property.
Buyer Property Address - #buyer_property_address#
*Only available for buyer-type leads.
The full address for the most recently added property added to a buyer lead under the Buying label:
If there are no properties on the lead under the Buying label, it will default to the following instead. . .
The full mailing address of a lead (not the property address). If you need individual parts of an address, use the segmented variables below instead.
Buyer Property Address Street - #buyer_property_address_street#
*Only available for buyer-type leads.
The street address only for the most recently added property added to a buyer lead under the Buying label:
If there are no properties on the lead under the Buying label, it will default to the following instead. . .
The mailing street address only--of a lead.
Buyer Property Address City - #buyer_property_address_city#
*Only available for buyer-type leads.
The city only for the most recently added property added to a buyer lead under the Buying label:
If there are no properties on the lead under the Buying label, it will default to the following instead. . .
The mailing city only--of a lead.
Buyer Property Address State - #buyer_property_address_state#
*Only available for buyer-type leads.
The state only for the most recently added property added to a buyer lead under the Buying label:
If there are no properties on the lead under the Buying label, it will default to the following instead. . .
The mailing state only--of a lead.
Buyer Property Address Zip - #buyer_property_address_zip#
*Only available for buyer-type leads.
The zip only for the most recently added property added to a buyer lead under the Buying label:
If there are no properties on the lead under the Buying label, it will default to the following instead. . .
The mailing zip only--of a lead.
Buyer Inquiry Price - #buyer_inquiry_price#
*Only available for buyer-type leads.
Custom Field - #custom_field_[custom field here]#
*Available for all lead types.
If you have configured custom fields (see Custom Fields), you will be able to pull in the data from those custom fields. There will be a new variable with this same format for every custom field that has been created.
For more information on custom fields, see Custom Fields.
Agent Variables
- Agent
- My Website - #my_website#
- Home Evaluation - #home_evaluation#
- Lender
- Custom Roles
- Assigned [Role] Name - #Assigned_[role name here]_Name#
- Assigned [Role] First Name - #Assigned_[role name here]_First_Name#
- Assigned [Role] Last Name - #Assigned_[role name here]_Last_Name#
- Assigned [Role] Phone - #Assigned_[role name here]_Phone#
- Assigned [Role] Email - #Assigned_[role name here]_Email#
- Assigned [Role] Company Name - #Assigned_[role name here]_Company_Name#
- Assigned [Role] Website - #Assigned_[role name here]_Website#
- Assigned [Role] License ID - #Assigned_[role name here]_License_ID#
- Assigned [Role] Position - #Assigned_[role name here]_Position#
- Assigned [Role] Attachment - #Assigned_[role name here]_Attachment#
Agent Email - #agent_email#
The email address for the user listed in the primary "Agent" slot of a lead profile's Assigned to section.
Agent Name - #agent_name#
The full name (first + last) for the user listed in the primary "Agent" slot of a lead profile's Assigned to section.
Agent First Name - #agent_first_name#
The first name for the user listed in the primary "Agent" slot of a lead profile's Assigned to section.
Agent Last Name - #agent_last_name#
The last name for the user listed in the primary "Agent" slot of a lead profile's Assigned to section.
Agent Phone - #agent_phone#
The phone number for the user listed in the primary "Agent" slot of a lead profile's Assigned to section.
Signature - #signature#
The email signature for the sender of the email. If sent as an Auto Email from a Smart Plan, the sender is the one listed in the "Assign to" drop-down of the Smart Plan step.
My Website - #my_website#
The URL to the home page of the sender's Lofty IDX website.
Home Evaluation - #home_evaluation#
The URL to the main Home Evaluation page of the sender's Lofty IDX website.
Lender Email - #lender_email#
The email address for the lender-type account user is listed in the primary "Lender" slot of a lead profile's Assigned to section.
Lender Name - #lender_name#
The full name (first + last) for the lender-type account user listed in the primary "Lender" slot of a lead profile's Assigned to section.
Lender First Name - #lender_first_name#
The first name for the lender-type account user is listed in the primary "Lender" slot of a lead profile's Assigned to section.
Lender Last Name - #lender_last_name#
The last name for the lender-type account user is listed in the primary "Lender" slot of a lead profile's Assigned to section.
Lender Phone - #lender_phone#
The phone number for the lender-type account user listed in the primary "Lender" slot of a lead profile's Assigned to section.
Assigned [Role] Name - #Assigned_[role name here]_Name#
Additional roles can be created and added to a lead profile Assigned To section (see Creating Custom Roles). Whenever that happens, a new variable is created like this one but [role name here] will be replaced by the actual role name that was added.
This will produce the full name (first + last) of the user listed in the associated role of the Assigned To section in a lead profile.
Assigned [Role] First Name - #Assigned_[role name here]_First_Name#
Additional roles can be created and added to a lead profile Assigned To section (see Creating Custom Roles). Whenever that happens, a new variable is created like this one but [role name here] will be replaced by the actual role name that was added.
This will produce the first name of the user listed in the associated role of the Assigned To section in a lead profile.
Assigned [Role] Last Name - #Assigned_[role name here]_Last_Name#
Additional roles can be created and added to a lead profile Assigned To section (see Creating Custom Roles). Whenever that happens, a new variable is created like this one but [role name here] will be replaced by the actual role name that was added.
This will produce the last name of the user listed in the associated role of the Assigned To section in a lead profile.
Assigned [Role] Phone - #Assigned_[role name here]_Phone#
Additional roles can be created and added to a lead profile Assigned To section (see Creating Custom Roles). Whenever that happens, a new variable is created like this one but [role name here] will be replaced by the actual role name that was added.
This will produce the phone number of the user listed in the associated role of the Assigned To section in a lead profile.
Assigned [Role] Email - #Assigned_[role name here]_Email#
Additional roles can be created and added to a lead profile Assigned To section (see Creating Custom Roles). Whenever that happens, a new variable is created like this one but [role name here] will be replaced by the actual role name that was added.
This will produce the email address of the user listed in the associated role of the Assigned To section in a lead profile.
Assigned [Role] Company Name - #Assigned_[role name here]_Company_Name#
Additional roles can be created and added to a lead profile Assigned To section (see Creating Custom Roles). Whenever that happens, a new variable is created like this one but [role name here] will be replaced by the actual role name that was added.
This will produce the company name of the user listed in the associated role of the Assigned To section in a lead profile.
Assigned [Role] Website - #Assigned_[role name here]_Website#
Additional roles can be created and added to a lead profile Assigned To section (see Creating Custom Roles). Whenever that happens, a new variable is created like this one but [role name here] will be replaced by the actual role name that was added.
This will produce the URL listed under Settings > Profile > Personal Website for the user listed in the associated role of the Assigned To section in a lead profile.
Assigned [Role] License ID - #Assigned_[role name here]_License_ID#
Additional roles can be created and added to a lead profile Assigned To section (see Creating Custom Roles). Whenever that happens, a new variable is created like this one but [role name here] will be replaced by the actual role name that was added.
This will produce the license ID of the user listed in the associated role of the Assigned To section in a lead profile.
Assigned [Role] Position - #Assigned_[role name here]_Position#
Additional roles can be created and added to a lead profile Assigned To section (see Creating Custom Roles). Whenever that happens, a new variable is created like this one but [role name here] will be replaced by the actual role name that was added.
This will produce the position of the user listed in the associated role of the Assigned To section in a lead profile.
Assigned [Role] Attachment - #Assigned_[role name here]_Attachment#
Automated Email Template Variables
When editing automated email templates (see Email Templates), there are certain variables that can be used and are built in by default. These include the following.
-
Property Alerts
- #PA_property_address#
- #PA_price/status_changed#
- #PA_number_of_properties#
-
Market Snapshot
- #PA_listed_or_sold#
- #PA_recent_local_statistics#
- #PA_price/status_changed#
- #PA_number_of_properties#
Unavailable Variable Data
General Logic
- When sending manual emails/texts, if the value of a variable is missing in the lead's details, the variable will not be displayed in the list of variables--meaning you cannot find it to select it in the first place.
- When auto emails/texts are sent and the value of a variable is missing in the lead's details, the the email/text will not be sent and, if sent via a Smart Plan, the plan will pause.
"No Name" Leads
Sometimes, leads are brought into the system as "No Name" meaning there is usually only an email and/or phone number, but no name. If the system is set to send an automated email (property alert, welcome email, Smart Plan auto email, etc.) to a lead that is "No Name," then it will simply skip inserting that information where the variable requests it. In other words, it will just insert a " " blank space instead of putting in "No Name" which would be an awkward interaction with a lead. The same is the case when "Unknown" is used as the lead's first name.
Questions?
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com> or by phone at 1 (855) 981-7557.
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