Lofty Bloom is designed to help you build recognition as the go-to real estate agent in your community. It combines both traditional and digital marketing strategies to ensure that you're always in front of the right people, at the right time.

Note: This feature is not available in Canada

Summary

• Key Features
• Getting Started with Lofty Bloom
• Frequently Asked Questions (FAQ's)

Key Features

Automated Postcard Campaigns

• Each month, Lofty Bloom sends up to 300 professionally designed postcards with your personalized branding. These postcards are timed with new listings or sales in your selected zip code, ensuring they’re highly relevant to homeowners in the area.

Digital Advertising to Boost Visibility

• At the same time, Lofty Bloom runs digital ads targeting the same homeowners. This creates omnipresent visibility for you, keeping your name front and center online and offline, and positioning you as the go-to agent in your market.

Lead Capture and Automated Follow-Up

• Bloom postcards include QR codes that enable homeowners to view the property that has just been listed or just sold. On your website, users can opt in for communication while ensuring TCPA and 10DLC compliance.

  • Each postcard has its own dedicated QR code, allowing you to track who is engaging with your content, even if they do not complete the registration form on your website. 

• New leads are automatically set up on Home Value reports and contacted by your AI Assistant for qualification and follow-up.

Exclusivity in Your Zip Code

• Lofty Bloom gives you exclusive rights to your chosen zip code, so no other agents can target the same homeowners. This helps you dominate your market without competition.

Real-Time Analytics

• The dashboard provides real-time insights into your postcards’ performance, digital ad engagement, and lead activity. These analytics help you track results and optimize your strategy for even greater success.

Self-Purchase Option

The self-purchase entry for bloom in both the intro page and the zipcode check page.

1. By clicking the "purchase now" button, you will be guided to sign the Lofty Agreement.
2. A new line called "service area - zip code" will be added. You may enter up to 6 zip codes.
   Each area will charge $699 monthly budget and $200 setup fee.
   
   
   
3. After submitting the agreement, you can review and pay for the order.
   
   
   

4. You need to set up your campaign preference in the CRM.
   If you purchase more than 1 area at once, you need to set up property monitor settings for each area. You need to fill out all the personal info and return address for the postcard variables, and approve the design. You need to confirm the tracking number and the lead capture settings. After submitting the settings, the bloom campaign will start running.

Getting Started with Lofty Bloom

Step 1: Select Your Zip Code

• Choose the area you want to dominate. Each zip code is exclusive to one agent.
• Lofty analyzes the selected zip code, providing turnover rate, sales volume, and average sales price data to confirm its viability.

Step 2: Campaign Customization

• Work with a marketing expert to define target price ranges and confirm campaign parameters.

Step 3: Launch Your Campaign

• Commit to a one-year agreement. Postcards and digital ads run automatically, targeting homeowners in your selected zip code.

Why Choose Lofty Bloom?

• Seamless Automation: Once set up, campaigns run on autopilot with minimal agent involvement.

• Holistic Branding: Integrates direct mail and digital advertising for maximum market impact.

• Exclusive Territories: Secure your zip code to eliminate overlap with other agents.

• Lead Nurturing: Integrated AI tools streamline communication for efficient lead follow-up.

Campaign Details

• Monthly Postcards: Approximately 300 postcards are sent monthly, aligned with 15–25 listing events.

• Digital Ads: Target the same audience, ensuring consistent brand visibility.

• Lead Notifications: Receive alerts for new registrations and QR code interactions.

Availability

Lofty Bloom is available to U.S.-based agents only. Support for Canadian users may be added in future updates.

Frequently Asked Questions

What does Lofty Bloom cost? Lofty Bloom costs $699 per month. 

What is circle prospecting? Circle prospecting is a strategy where real estate agents target homeowners in a specific geographic area (neighborhood or zip code) to generate leads. It helps build brand recognition and increases the chances of finding buyers or sellers.

Can I customize my postcards? No, customization is not available. Lofty Bloom uses market-proven dynamic postcard designs to maximize engagement, maintain compliance, and highlight your branding.

Are ads run from my business page? No. Lofty Bloom creates and manages the pages to ensure maximum brand visibility within your target area.

Why am I getting leads registered as buyers? Postcards and ads attract a range of homeowners and potential buyers. Leads are categorized as buyers based on engagement with property-related content or market inquiries.

Is there a specific Smart Plan for Lofty Bloom? Yes. Lofty Bloom offers a tailored Smart Plan with automated email sequences, text messages, and reminders to nurture leads and encourage timely follow-ups.

Can I change the verbiage on my postcards? The messaging is predefined and optimized for strategy. For special requests, contact Lofty support to discuss potential adjustments.

Where is the agent information for my postcards pulled from? Agent details (contact info, logo, headshot) are drawn from your Lofty account. Contact support if updates are needed.

Questions?

If you have any questions regarding this topic or any others, please contact our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your CRM.