AEO & GEO: Getting Found in AI Search Results

More and more buyers start their home search by asking AI — “What’s it like to live in [neighborhood]?” “Who’s a good agent in [city]?” Lofty Front is built so the answer includes you.

What is AEO?

AEO (Answer Engine Optimization) gets you named inside the answer AI gives on ChatGPT, Perplexity, and Gemini. AI assistants compose answers from sources they trust and cite. AEO is the practice of becoming one of those cited sources.

Your site is built for this: original neighborhood content and citations, structured so you become the cited answer to the specific questions buyers ask about your market.

What is GEO — and how is it different?

GEO (Generative Engine Optimization) is the broader authority engine that makes AI recommend you across every engine and query — not just one answer. Where AEO targets specific questions, GEO builds your overall presence so you’re the name that keeps coming up wherever buyers search.

With GEO, your share of voice across the major AI engines is tracked monthly — so you can see your visibility growing over time.

How your site earns AI citations

• Original, specific local content — AI engines cite sources that say something real about a specific place; your neighborhood pages and blog are exactly that
• Structured data — schema markup helps engines understand and trust your content
• Consistency — ongoing publishing signals an active, authoritative source

What you’ll notice

AEO/GEO results compound: as your content library and citations grow, your name starts appearing in AI answers about your neighborhoods — a channel most agents in your market don’t even know exists.