Lofty offers two ways to grow your business: Lofty Front, a website-first product for solo agents, and the Lofty Platform, a full CRM platform for teams and brokerages. Here’s how they compare.
| Lofty Front | Lofty Platform | |
|---|---|---|
| Best for | Solo, website-first agents | Teams, brokerages & power users |
| Websites | Single site, done-for-you build | Multi-site |
| Live MLS/IDX sync | ✅ 500+ boards, five feeds included | ✅ Included |
| Hyperlocal SEO | ✅ Schema-tagged neighborhood pages | ✅ Available |
| AI search visibility (AEO) | ✅ Built to be cited by ChatGPT & Gemini | ✅ Available |
| AI Social Marketer | ✅ Included | ✅ Available |
| Custom domain & self-serve editor | ✅ Included | ✅ Included |
| Lead capture tools | ✅ On every page | ✅ Included |
| CRM | Streamlined: leads, tasks, calendar, activities | Full CRM |
| AI Copilot & automations | — | ✅ Included |
| Reporting | Lead activities | Full reporting suite |
| Seats | One seat (single agent) | Single, team, or company seats |
| Done-for-You build | Required at purchase | Optional |
Which should you choose?
- Choose Lofty Front if you’re a solo agent whose priority is a professional website that gets found and captures leads — with just enough CRM to follow up.
- Choose the Lofty Platform if you run a team or brokerage, or need deep automation, AI Copilot, and full reporting.
Already on Lofty Front and growing? See Moving from Lofty Front to the Full Lofty Platform, or book a demo with Sales to talk through the right fit.
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