What Is Lofty Front?

Lofty Front is a standalone, AI-built real estate website for solo agents — a complete, lead-ready web presence without a full CRM platform subscription.

(Lofty Front was previously known as “Blaze by Lofty.” Same product, new name.)

How it works

Lofty Front combines AI speed with human expertise:

1. AI builds your site in minutes. Answer a short set of questions about your business and market, and AI generates a complete real estate website — pages, content, and design.
2. A design expert makes it yours. A dedicated Website Specialist refines the AI draft into a polished, custom-branded Hyperlocal Website, built around the neighborhoods you actually sell.
3. You go live and start capturing leads. Your site runs on your own domain with live MLS listings, hyperlocal content, and lead capture on every page.

Who it’s for

Lofty Front is built for solo agents who want a professional, lead-generating website first — without adopting a full team platform. If you’re an individual agent who wants to be found in your market (on Google and in AI tools like ChatGPT and Gemini), Lofty Front is the fastest way to get there.

It works independently

Your Lofty Front site runs on its own domain and includes its own streamlined CRM for managing the leads your website generates — no separate platform subscription required. You manage everything from one login at loftyfront.com.

What’s included

Every plan includes your done-for-you website, live MLS/IDX listings, hyperlocal SEO, AI search visibility (AEO), an AI Social Marketer, and a built-in CRM. See What’s Included in Your Lofty Front Plan for the full list.

Ready to see it?

Book a demo and our team will walk you through the product and pricing for your market.