Note: Lofty is rolling out in stages. Depending on the version your account is on, some features or screens described in this article may look different or may not yet be available to you.
Introduction
Displaying client reviews on your website builds trust and improves conversion. Lofty integrates with three review platforms — Google My Business, Zillow, and RateMyAgent — and displays those reviews on any page via the Reviews Block.
Connecting Your Review Sources
- Open the Website CMS (Content > Websites, then click your site).
- Go to Settings > Tools > Integrations.
- Find the review platform you want to connect (Google My Business, Zillow, RateMyAgent).
- Follow the authorization steps for each platform.
Displaying Reviews with the Reviews Block
Once your review sources are connected, add the Reviews Block to any page to display them.
- In the page editor, click Blocks.
- Find the Reviews block type and choose a style.
- Drag it to the position you want on the page.
- Open the block's edit panel to configure which review source(s) to display and how reviews are ordered or filtered.
See [Reviews Block] for full block configuration details.
Tips
- Place reviews near your conversion CTAs. A reviews section just above or below a Contact Form or CTA Block provides social proof at the exact moment you're asking visitors to act.
- Prioritize Google My Business reviews. Google reviews appear prominently in local search results — they're the most visible trust signal for visitors who find you through Google.
- Keep your review sources active. Regularly request reviews from satisfied clients so the content stays fresh and current.
Questions?
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.

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