Auto Property Alerts vs. Manual Property Alerts

Auto Property Alerts

• Automatically created for new leads based on their initial inquiry and activity
• Use global settings configured in Automation > Auto Property Alerts
• Designed for scale and consistency across your database
• Update dynamically as lead behavior changes

Manual Property Alerts

• Created directly on an individual lead in the Automations tab
• Allow for more customized criteria and timing
• Commonly used for high‑intent or active buyers
• Can be adjusted independently from auto alerts

Alert Frequency & Automatic Frequency Control

Property Alerts are sent on a cadence you define (such as daily or weekly). Lofty also includes Automatic Frequency Control, which optimizes how often alerts are sent based on each lead’s engagement.

How Automatic Frequency Control Works

• Leads who regularly open or click alerts may receive them more frequently
• Leads who don’t engage will receive alerts less often
• Leads remain subscribed, but at a cadence that matches their interest level
• This behavior helps improve engagement and protect email deliverability

No manual setup is required. This adjustment happens automatically.

Duplicate Listing Prevention

To ensure alerts stay relevant, Lofty automatically prevents the same property from being sent repeatedly to the same lead within a defined time window.

A listing is considered a duplicate only if the Property ID, Price, and Listing status are all the same. This means that if the price has changed, it is considered a new property and will be resent via a property alert.

This deduplication happens automatically and requires no agent configuration.