Introduction

Your SEO Performance Overview is designed to give you a clear, fast understanding of how your website is performing and what’s helping (or hurting) your visibility online. You don’t need to be an SEO expert to use it. This page highlights what matters most so you can make smarter decisions, faster.

These features are currently being beta tested. You may or may not have access at this time.

Summary

• AI Insight Summary (At a Glance)
• Traffic & Growth Overview
• Top Agents in Your Market
• What’s Driving Your Growth?
  • How People Find You (Top Searches)
  • How Often AI Recommends You
  • How Your Website Performs
• What We Monitor (Behind the Scenes)

AI Insight Summary (At a Glance)

At the top of your dashboard, you’ll see an AI-generated summary of your overall performance. This snapshot looks across all your data and answers one simple question:

Is your online presence growing, declining, or staying flat — and why?

Think of this as your weekly “state of the business” update for SEO and AI visibility. Click Explore Insights to open the AI Assistant panel and see your report. 

Traffic & Growth Overview

This section shows how people are finding your website and whether your efforts are paying off.

You can quickly review:

• Total website traffic

• Growth or decline compared to the previous period

• Where your traffic is coming from, including:

  • Search engines (Google, Bing, etc.)

  • AI search (ChatGPT, Gemini, Claude)

  • Social media

  • Other referral sources

This helps you immediately understand whether recent marketing, SEO, or content updates are driving real results.

Top Agents in Your Market

Wondering how you stack up against other agents and brokerages in your area? This panel shows you exactly that.

You’ll see:

• Your ranking position in your local market

• Top-performing competitors

• Number of keywords you rank for
  Keywords where your site appears within the top 100 search results

• AI Mention Rate
  How often AI tools reference or recommend each brand

This makes it easy to understand your competitive position, not just on Google, but inside AI-powered search tools too.

What’s Driving Your Growth?

How People Find You (Top Searches)

This section highlights the top 10 search terms bringing people to your website.

For each keyword, you’ll see:

• Your current ranking position

• Whether your ranking is moving up or down

• Traffic generated from that keyword

• Monthly search volume

Pro tip:
Pay special attention to high-volume keywords that are trending downward. Those are often your biggest opportunities for improvement.

If you’re unsure what a keyword means or how to improve it, you can ask AI to explain it in plain language.

How Often AI Recommends You

Search isn’t just about Google anymore. Buyers and sellers are asking AI tools for agent recommendations and this section shows how often you show up.

You’ll see:

• Your AI Mention Rate

• Real example prompts people are using in AI searches

• Which AI platforms are returning results, including:

  • ChatGPT

  • Gemini

  • Claude

This helps you understand your visibility in the fastest-growing search channel today.

How Your Website Performs

This section shows a comprehensive SEO & AI-readiness audit of your website, all automatically monitored for you.

You’ll see:

• Total pages analyzed

• Overall site health score (0–100)

• Issues automatically fixed by the system

• Issues that need your review or action

The audit looks at things like:

• Website technical health

• Page speed and performance

• Structured data

• AI visibility and crawlability

You don’t need to understand the technical details, the system tracks them for you and flags only what matters. If you want a clearer explanation, you can ask AI to walk you through the report in simple terms.

What We Monitor (Behind the Scenes)

We run hundreds of technical checks behind the scenes to keep your website healthy and competitive.

You don’t need to manage or understand these individually.

What matters to you is:

• Whether your site is healthy

• What’s already been handled automatically

• What (if anything) needs manual optimization

Your dashboard always focuses on status and action, not technical noise.

Bottom Line

Your SEO Performance Overview is your single source of truth for:

• Website traffic

• Local competition

• Keyword performance

• AI visibility

• Website health

Use it to spot trends, identify opportunities, and stay ahead without needing to become an SEO expert. If you ever have questions, just ask the AI built into your dashboard. It’s there to help you every step of the way.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your CRM.