Introduction

The Social Studio is a tool located in the Marketing section of the Lofty CRM. This is a social media posting tool that Lofty users can use to post manually or configure auto-posting tied to listing statuses for their listings.

To access the Social Studio, navigate to Marketing> Social Studio.

Summary

• Connecting Social Channels
• Creating a Post
• FAQ

Connecting Social Channels

Connecting your channels

To access the social channels, click the Brand tab and scroll down to Social Channels:

 

Next, click + Connect Channel, then Add to add the channel you wish to connect:

 

For Twitter, LinkedIn, Google and TikTok profiles, you just need to authorize Lofty to access your account, and you should be all set. For other channels, please take a look at the guides linked below.

• Connecting your Facebook Page

1. Click + Add, then Continue
2. If you are not already logged into Facebook, you will see a login window.
3. Click Continue
4. Once logged in, the selected Facebook profile will appear. Check the box next to the Facebook profile and click Connect to Lofty

• Connecting your Instagram business account

1. You’ll need to convert your Instagram personal profile to a business account.
2. Click + Add under Instagram
3. Click Connect Facebook Page. It is required that Instagram business accounts be linked to a Facebook Page to connect them to Lofty. This is why the authentication process needs to be completed within Facebook.
4. Enter your Facebook login credentials and click Login. If you're already signed into Facebook, you will just need to enter your password and click Continue.
5. You'll need to authorize Lofty to access your Facebook account. Click Continue as [name] and then click OK on the next prompt. (You won't see these steps if you already have another Facebook or Instagram account connected to Lofty that was authorized through the same Facebook personal profile. Instead, you'll see a message asking you to continue with the previous settings. Do not make changes here and just click Continue as [your profile name].)
6. Click on the Instagram channel you'd like to connect to and click Connect to Lofty.

• Connecting your TikTok account

1. Under Connect Channel, click Add on the TikTok card.
2. Sign in to TikTok and allow Lofty access.
3. Your account appears under Connected Social Profiles as TikTok Account.

TikTok is rolling out gradually. If you don’t see the TikTok card, you will have access soon!

Creating a Post

Lofty makes it easy to create and share social media content directly from your account.

Navigate to Marketing > Social Studio and click Create Post.

Choose the social account(s) where you'd like to publish your post. Enter your post content, add images or videos if desired, and customize the message for each platform.

If you use the Social Agent, it drafts an independently adapted version per channel (length, tone, format, hashtags follow each platform's own limits. e.g. Twitter/X is shortened to its character cap without cutting the other channels down to match). 

If you edit one channel and want the change everywhere, use Apply to all channels. This option copies both the text and the photos/media to every channel, then each channel keeps its own formatting. You can still fine-tune any single channel afterwards without affecting the others.

Preview your post to ensure everything looks correct. Click Post Now to publish immediately, or edit the publication date to choose a future date and time.

Tip: Use Lofty's AI writing tools to quickly generate engaging post captions, property promotions, market updates, and other social content.

If you have AI Social Agent, your Create a Post experience will be enhanced with AI. 

For more information, visit: Social Agent Overview

Note:
Image ratio: 1:1.9 (eg: 1200*630 pixels)
This is the most suitable size for all platforms. You don't need to modify all images for each platform. TikTok images are resized automatically.

Posting to TikTok

TikTok posts need at least one photo or one video. Text-only posts can’t be sent to TikTok. On the TikTok tab, you must choose Who can view this post for every post, because TikTok doesn’t allow a default. Post Now stays greyed out until you do, and a banner at the top tells you what’s missing.

Social Posts viewed and created in Calendar View 

Your social media posts may be viewed on the Lofty Calendar. To see scheduled social media posts, click the Show/Hide filter and check the box next to Social Posts:

You may also add a social post directly from the + Create button:

Creating a social post from the Calendar is the same process as creating a social post from the Social Studio.

Creating a Social Post from the CMS Tool

When sharing a page from your website, you can choose to post to your social channels. This will automatically add a shortened link for that page to your post.

Creating a Social Post from the Listing Discovery Page

On the Listing Discovery page, simply click on the Share icon, and a pop-up will open to share that listing via your social channels. It will pull in the address, images, etc.

Note: To create a listing post, the Lofty website must have the vanity domain configured.

Creating a Social Post from the Design Center

Navigate to the Design Center by clicking Content > Design Center > Create New Design

Click on the three dots in the top-right (. . .) and then click on Social Post to automatically have all pages from your design added to your social post, ready for publication.

Lead Registration

If the social media post directs the lead to your Lofty website, the lead may be prompted to register. If the lead registers, a new lead will be created with the information they provide. The website registration settings are located in the CMS tool, under Settings -> Lead Capture -> Registration Pop-up Trigger Rule. Please see our Help Center article on this setting, Registration Pop-up Trigger Rule

FAQ

I want to post links in their Facebook story, but the Lofty listing link is too long to be posted. Is there a way around this?

Yes, if we're talking about the property detail page, you can intercept the URL where the number ends.

Example: https://demo.lofty.com/listing-detail/1119498649

Instagram has a variety of sizes for posting formats in terms of the size of the post, for example: there is a different format for pages vs Story? Is the user limited in terms of sizing requirements for these posts that are defaults in our system?

We post to IG pages (business account).

Portrait: 1080 x 1350 pixels.
Square: 1080 x 1080 pixels.
Supported aspect ratios: Anywhere between 1.91:1 and 4:5.
Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Do all agents have access to post in Social Studio?

The Social Studio is always included for free for every Lofty user. They can connect their social profiles and manually post or schedule posts.

Enhanced social tools, such as the Social Agent, are available for an upgrade.

Why doesn’t my listing auto-post go to TikTok?

Automatic posts don’t go to TikTok, because TikTok requires you to choose who can view each post. Create TikTok posts in the editor.

What are TikTok’s file limits?

Photos: JPG or PNG, up to 3 MB each, up to 10 per post. Video: one MP4, up to 100 MB, at least 3 seconds long. Maximum length depends on your TikTok account.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.

Related terms: Short URL, social studio, social profile