Introduction

The Social Studio is a tool located in the Marketing section of the Lofty CRM. This is a social media posting tool that Lofty users can use to post manually or configure auto-posting tied to listing statuses for their listings.

To access the Social Studio, navigate to Marketing> Social Studio.

Summary

• Connect to Social Channels
• Creating a New Post
  • Listing Post
  • Blog Post
  • Landing Page Post
  • Custom Post
  • AI Social Post Writing Assistant
  • Social Posts viewed and created in Calendar View 
  • Creating a Social Post from the CMS Tool
  • Creating a Social Post from the Listing Discovery
  • Creating a Social Post from the Design Center
• Auto-Generated Listing Videos
  • Via the Listings Discovery Page
  • Via the Social Studio
• Suggested Post
• Automatic Listing Posts
• Lead Registration
• Engaged Leads
• FAQ

Connecting Social Channels

Creating a Post with AI Marketer

If you have AI Marketer, your Create a Post experience will be enhanced with AI. 

For more information, you can visit: AI Marketer – Lofty Help Center

Note:
Image ratio: 1:1.9 (eg: 1200*630 pixels)
This is the most suitable size for all platforms. You don't need to modify all images for each platform.

Social Posts viewed and created in Calendar View 

Your social media posts may be viewed on the Lofty Calendar. To see scheduled social media posts, click the Show/Hide filter and check the box next to Social Posts:

You may also add a social post directly from the + Create button:

Creating a social post from the Calendar is the same process as creating a social post from the Social Studio.

Creating a Social Post from the CMS Tool

When sharing a page from your website, you can choose to post to your social channels. This will automatically add a shortened link for that page to your post.

Creating a Social Post from the Listing Discovery Page

On the Listing Discovery page, simply click on the Share icon, and a pop-up will open to share that listing via your social channels. It will pull in the address, images, etc.

Note: To create a listing post, the Lofty website must have the vanity domain configured.

Creating a Social Post from the Design Center

Navigate to the Design Center by clicking Marketing > Design Center > Create New Design

Click on the three dots in the top-right (. . .) and then click on Social Post to automatically have all pages from your design added to your social post, ready for publication.

Via the Social Studio

1. Navigate to the Social Studio and click "+ Create a Post":
2. From the options, select "Listing":
3. Select the listing. If it is not your listing, you must obtain permission to move forward:
4. Click "Add Image/Video" to select the images for the video:
5. Up to six (6) images may be selected to create the video. Check the box at the bottom to generate a video post:
6. Next, the video will be created and you may select where to post, like any other social media post:

Suggested Post

Suggested Posts are available on the homepage of the Social Studio. This section will generate suggested post content using the following scenarios:

• Listing Post
  • "My Listings" that have never been posted via Social Studio
  • "Team Listings" that came to market in the last seven days
• Landing Page Post
  • Landing pages that have been created in the last seven days
• Blog Post
  • Blog posts that have been created in the last seven days
• Holiday Posts
  • Any upcoming holidays (the post content is available) within the next seven days

Automatic Listing Posts

Automatic listing posts will automatically be posted to your selected social media profiles when the listing status changes. The available statuses are:

• New Listings
• Open House
• Price Reduced
• Under Contract
• Sold
• Back To Market

This feature is available when you upgrade to AI Marketer. For more information on this feature and other features available with the upgrade, please see our Help Center article: AI Marketer

Every Monday, we will send a weekly report to all Lofty users who have at least 1 social account connected to Social Studio. This Weekly Report will help them track their Social account performance and improve their content efficiency. This email will be sent automatically.
Note: If you unsubscribe from this email, you will unsubscribe from all Lofty emails.

The Report is made up of 3 components:

(1) Key Metrics:

• Posts
• 👀 Impressions (FB & IG only):
• 💬 Engagements (FB & IG only):
• Likes, comments, shares
• 🔗 Link Clicks (All platforms):
• Total clicks
• 📩 Leads Captured (All platforms):
• New leads from Social Studio Link

(2) Post Suggestions

Three posts' suggestions generated by AI
One-click posting: "Post Now" → Directly to editor with pre-filled content.

(3) Auto-Post Feature Promotion

A summary of the auto-post feed types, designed to encourage users to enable auto-posts to get more impressions from social platforms.

Lead Registration

If the social media post directs the lead to your Lofty website, the lead may be prompted to register. If the lead registers, a new lead will be created with the information they provide. The website registration settings are located in the CMS tool, under Settings -> Lead Capture -> Registration Pop-up Trigger Rule. Please see our Help Center article on this setting, Registration Pop-up Trigger Rule

Engaged Leads

The reporting page for each social post will show "Engaged Leads" and "New Leads". This is good information to track because a social post can be intended for existing leads instead of just for new lead capture. Both of these numbers are clickable and will take you to the leads who have engaged with your post or were newly captured. 

Social Studio YouTube Settings

YouTube is now an available social media option for all Social Studio users. To connect a YouTube profile, navigate to Campaigns → Social Studio → Settings → Manage Profiles

YouTube only supports video posts, and there is a 50 MB file size limit. When creating the YouTube post, the following settings are available:

• Title
• Tag
• Category
• Privacy

FAQ

I want to post links in their Facebook story, but the Lofty listing link is too long to be posted. Is there a way around this?

Yes, if we're talking about the property detail page, you can intercept the URL where the number ends.

Example: https://demo.lofty.com/listing-detail/1119498649

Instagram has a variety of sizes for posting formats in terms of the size of the post, for example: there is a different format for pages vs Story? Is the user limited in terms of sizing requirements for these posts that are defaults in our system?

We post to IG pages (business account).

Portrait: 1080 x 1350 pixels.
Square: 1080 x 1080 pixels.
Supported aspect ratios: Anywhere between 1.91:1 and 4:5.
Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Do all agents have access to post in Social Studio?

The Social Studio is always included for free for every Lofty user. They can connect their social profiles and manually post or schedule posts.

Enhanced social tools, such as AI Marketer auto-posting, are available for an upgrade.

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.

Related terms: Short URL, social studio, social profile